Finalists
1. Best Audience Growth Event
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Central Market, D‧PARK Panda Fiesta Agency: AllRightsReserved |
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Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Hong Kong Times Square Inside Out 2: Emotion Playpark |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Nan Fung Group AIRSIDE AIRSIDE Culturetainment: Inspiring Community Connections and Strategic Excellence Amid Kai Tak’s Retail Expansion Agency: Above The Line |
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Ocean Park Hong Kong Celebrating the Birth of the First Hong Kong-born Giant Panda Twins Agency: KREW |
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Sun Hung Kai Real Estate Agency apm Pass the Torch! Ignite Your Olympic Spirit @apm |
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Swire Properties Pacific Place Christmasville Agency: ANON |
2. Best Brand Experience
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
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Coca-Cola China Coca-Cola Coca-Cola: Toasting Our Heartfelt Wishes This New Year Agency: Ernest & Donald Marketing Communications |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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lululemon Hong Kong Together We Grow Agencies: N&R Integrated Marketing Communications, DL Media, Prime Concepts |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Standard Chartered Bank (Hong Kong) Standard Chartered PP Master Series Agency: dentsu Hong Kong |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
3. Best Content Creation Event
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
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Hong Kong Mahjong Company Traditional Mahjong School Experience Agency: Trellis Digital Company |
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Hong Kong Tourism Board, Hong Kong International Airport “Step into Hong Kong, Step into Hong Kong Movies” Twilight of the Warriors: Walled In Exhibition |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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Swire Properties Starstreet Precinct Moon Moon Dance Party Agency: AM PM (HK) |
4. Best Cost-Effective Event
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DBS Bank (Hong Kong) DBS SME Banking DBS SME Banking – 2025 Year of the Snake Campaign Agency: BYFA Consultancy |
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DFI Retail Group Wellcome Wellcome 80th anniversary – A Little Gift. A Lot of Joy Agency: Fevawork |
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Festival Walk AVANTGARDEY Pop-up Store Agency: The Bridge Agency |
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FWD Life Insurance Company (Bermuda) FWD Insurance Presents: Bouncy Soccer Cup |
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Sun Hung Kai Real Estate Agency Enchanted Christmas Circus |
5. Best Digital Integration
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CATALO Natural Health Science CATALO CATALO 25th ANNIVERSARY WELLNESS SECRET GARDEN Agency: Don’t believe in Style |
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Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
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Cityplaza Hong Kong Streets of X’mas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
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L’Occitane en Provence Botanical Hair Lab |
6. Best Engaging Event
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
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Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
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DFI Retail Group Mannings Mannings 5D Salon Agency: L Concept Communications |
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Nan Fung Group AIRSIDE AIRSIDE THE 12TH MAN Agency: Good Work Collective, Common People Lab |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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Standard Chartered Bank (Hong Kong) Standard Chartered PP Master Series Agency: dentsu Hong Kong |
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Swire Hotels EAST Hong Kong Arrive at a Different Place |
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Swire Properties Pacific Place Christmasville Agency: ANON |
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TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
7. Best ESG Event
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CLP Power Hong Kong CLP CLP All In For EV. All In For Green. @Rethink HK 2024 Agency: Speedy |
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DBS Bank (Hong Kong) DBS SME Banking DBS BusinessClass SME Sustainability Campaign Agency: Good Morning Creative |
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L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition Agency: reEDIT |
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MTR Corporation Green T Baby Fun Day Agencies: Frengers Communications, MORE PR & Marketing |
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MTR Corporation Station Rail Voyage exhibition |
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Super Super Congee & Noodles Super Super x Lee Kum Kee – Claypot Rice with Abalone Launch Campaign Agency: Purple Cow Communications |
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TamJai International TamJai Yunnan Mixian (“TamJai”), TamJai SamGor Mixian (“SamGor”) TJI Pioneers Upcycling of Surplus Pork Belly Agencies: Above The Line, Hong Kong Design Institute (VTC) |
8. Best Event – Arts / Leisure / Entertainment
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Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” Agency: The Bridge Agency |
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Central Market, D‧PARK Panda Fiesta Agency: AllRightsReserved |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Hong Kong Times Square Inside Out 2: Emotion Playpark |
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Hong Kong Tourism Board Cathay International Chinese New Year Night Parade |
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Lee Gardens Bang! Pop! Spark! Party Agency: bu creation |
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Lee Tung Avenue Dazzling Christmas Agency: Globall Concept Asia |
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Nan Fung Group AIRSIDE AIRSIDE Culturetainment: Inspiring Community Connections and Strategic Excellence Amid Kai Tak’s Retail Expansion Agency: Above The Line |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
9. Best Event – Corporate Social Responsibility
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CLP Power Hong Kong CLP CLP All In For EV. All In For Green. @Rethink HK 2024 Agency: Speedy |
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DBS Bank (Hong Kong) DBS SME Banking DBS BusinessClass SME Sustainability Campaign Agency: Good Morning Creative |
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Hang Seng Bank Financial Inclusion Carnival Agency: Sixsense Creative |
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Henderson Land Development Breaking New Ground |
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Henderson Leasing Agency MOSTown MOSTown x Sanrio characters MOST-Fluffy Winter Musical Agencies: BBG Promotion, Boxing Promotions |
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MTR Corporation Green T Baby Fun Day Agencies: Frengers Communications, MORE PR & Marketing |
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Standard Chartered Bank (Hong Kong) The Standard Chartered Hong Kong Marathon The Standard Chartered Hong Kong Marathon 2025 Agency: Secret Tour (HK) |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agency: dentsu Hong Kong |
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TamJai International TamJai Yunnan Mixian (“TamJai”), TamJai SamGor Mixian (“SamGor”) TJI Pioneers Upcycling of Surplus Pork Belly Agencies: Above The Line, Hong Kong Design Institute (VTC) |
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The Hong Kong Jockey Club “Step By Step With You” Exhibition |
10. Best Event – Creative
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market The Pawfect Christmas at Central Market Agency: Makeitloud Marketing |
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Cityplaza Hong Kong Streets of X’mas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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RAKUTEN GROUP, INC. RAKUTEN OPTIMISM – AI ZONE HI! RAKUTEN AI |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
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TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
11. Best Event – Financial / Insurance
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Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
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CTF Life CTF Life . CIRCLE – MyFuture Sportsman |
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DBS Bank (Hong Kong) DBS Culinary Delights Agencies: Narrow Door, Tatler Asia |
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Futu Securities International (Hong Kong) Futu Futu Expo 2025 Agency: Rear Creative |
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FWD Life Insurance Company (Bermuda) FWD Insurance Chinese New Year Cup 2025 |
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FWD Life Insurance Company (Bermuda) FWD Insurance Presents: Bouncy Soccer Cup Agency: Triple Square Event Management |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Standard Chartered Bank (Hong Kong) Standard Chartered Flight Campaign Agency: dentsu Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered PP Master Series Agency: dentsu Hong Kong |
12. Best Event – Gamification
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Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” Agency: The Bridge Agency |
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Chinachem Group Summer Go!ympics Agency: AM PM (HK) |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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MTR Corporation Green T Baby Fun Day Agencies: Frengers Communications, MORE PR & Marketing |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
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TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
13. Best Event – Health / Wellness / Fitness
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Airport Authority Hong Kong International Airport mAIRathon Hong Kong Agency: Havas Hong Kong |
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Chinachem Group Summer Go!ympics Agency: AM PM (HK) |
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CTF Life CTF Life . CIRCLE – MyFuture Sportsman |
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DFI Retail Group Mannings Mannings 5D Salon Agency: L Concept Communications |
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FWD Life Insurance Company (Bermuda) FWD Insurance Chinese New Year Cup 2025 |
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lululemon Hong Kong Together We Grow Agencies: N&R Integrated Marketing Communications, DL Media, Prime Concepts |
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Sun Hung Kai Real Estate Agency apm Pass the Torch! Ignite Your Olympic Spirit @apm |
14. Best Event – Public Awareness
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Airport Authority Hong Kong International Airport mAIRathon Hong Kong Agency: Havas Hong Kong |
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Central Market, D‧PARK Panda Fiesta Agency: AllRightsReserved |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Henderson Leasing Agency MCP MCP x Teletubbies Christmas Snowy Adventure |
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Hong Kong Housing Society HSEC Thematic Series – “Let’s Talk About Feelings” & “Climate Change and Resilience” |
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Hong Kong Tourism Board, Hong Kong International Airport “Step into Hong Kong, Step into Hong Kong Movies” Twilight of the Warriors: Walled In Exhibition |
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Lee Tung Avenue Dazzling Christmas Agency: Globall Concept Asia |
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MTR Corporation Green T Baby Fun Day Agencies: Frengers Communications, MORE PR & Marketing |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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TamJai International TamJai Yunnan Mixian (“TamJai”), TamJai SamGor Mixian (“SamGor”) TJI Pioneers Upcycling of Surplus Pork Belly Agencies: Above The Line, Hong Kong Design Institute (VTC) |
15. Best Event – Retail
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Cityplaza Hong Kong Cityplaza x Hot Toys “Star Wars: The Power of the Dark Side” Agency: DDPR |
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DFI Retail Group Mannings Mannings 5D Salon Agency: L Concept Communications |
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Festival Walk HANGYODON • HONG KONG WINTER FUN FEST 2024 Agency: The Bridge Agency |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Henderson Leasing Agency MOSTown MOSTown x Sanrio characters MOST-Fluffy Winter Musical Agencies: BBG Promotion, Boxing Promotions |
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Hong Kong Times Square Inside Out 2: Emotion Playpark |
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Nan Fung Group AIRSIDE AIRSIDE Culturetainment: Inspiring Community Connections and Strategic Excellence Amid Kai Tak’s Retail Expansion Agency: Above The Line |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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Swire Properties Pacific Place Christmasville Agency: ANON |
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Swire Properties Citygate Outlets BT21 meets Citygate Outlets “BT21 Magic Recipe: A Taste Of Love” Agencies: BBG Promotion, Boxing Promotions |
16. Best Event – Targeted Community
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Cathay Million Milers Night Agency: LORE |
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DBS Bank (Hong Kong) DBS Culinary Delights Agencies: Narrow Door, Tatler Asia |
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DBS Bank (Hong Kong) DBS SME Banking DBS BusinessClass SME Sustainability Campaign Agency: Good Morning Creative |
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Futu Securities International (Hong Kong) Futu Futu Expo 2025 Agency: Rear Creative |
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Henderson Leasing Agency MOSTown MOSTown x Sanrio characters MOST-Fluffy Winter Musical Agencies: BBG Promotion, Boxing Promotions |
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MTR Corporation MTR 45th Anniversary Themed Train |
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MTR Corporation The Wai The Wai – Experience Tai Wai |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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Standard Chartered Bank (Hong Kong) Standard Chartered PP Master Series Agency: dentsu Hong Kong |
17. Best Event Production
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Festival Walk HANGYODON • HONG KONG WINTER FUN FEST 2024 Agency: The Bridge Agency |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Henderson Leasing Agency MOSTown MOSTown x Sanrio characters MOST-Fluffy Winter Musical Agencies: BBG Promotion, Boxing Promotions |
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Hong Kong Times Square Inside Out 2: Emotion Playpark |
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Hong Kong Tourism Board Hong Kong WinterFest |
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Swire Properties Pacific Place Christmasville Agency: ANON |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: AM PM (HK) |
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TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
18. Best Exhibition Event
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Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” Agency: The Bridge Agency |
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CLP Power Hong Kong CLP CLP All-In-For-EV Exhibition Event – RETHINK HK 2024 Agency: View-In Creative |
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Futu Securities International (Hong Kong) Futu Futu Expo 2025 Agency: Rear Creative |
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Hong Kong Tourism Board, Hong Kong International Airport “Step into Hong Kong, Step into Hong Kong Movies” Twilight of the Warriors: Walled In Exhibition |
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L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition Agency: reEDIT |
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MTR Corporation Station Rail Voyage exhibition |
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MTR Corporation MTR Malls – Maritime Square Maritime Square 25th Anniversary Exhibition Agency: HAVA Hong Kong |
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MTR Corporation The Wai The Wai – Experience Tai Wai |
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RAKUTEN GROUP, INC. RAKUTEN OPTIMISM – AI ZONE HI! RAKUTEN AI |
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The Hong Kong Jockey Club “Step By Step With You” Exhibition |
19. Best Experiential Event
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Cathay Pacific Aria Suite Launch Event Agencies: Leo Burnett HK, Luminous, MSL |
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Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
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Jebsen Beverage Blue Girl Blue Girl Dai Pai Dong |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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Standard Chartered Bank (Hong Kong) Standard Chartered Flight Campaign Agency: dentsu Hong Kong |
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Swire Properties Pacific Place Christmasville Agency: ANON |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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Swire Properties Pacific Place VISTY Playground |
20. Best Festive Event
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Chinachem Group Summer Go!ympics Agency: AM PM (HK) |
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DBS Bank (Hong Kong) DBS SME Banking DBS SME Banking – 2025 Year of the Snake Campaign Agency: BYFA Consultancy |
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Hong Kong Tourism Board Hong Kong WinterFest |
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Lee Tung Avenue Dazzling Christmas Agency: Globall Concept Asia |
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Nan Fung Group AIRSIDE AIRSIDE Culturetainment: Inspiring Community Connections and Strategic Excellence Amid Kai Tak’s Retail Expansion Agency: Above The Line |
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Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign Agency: The Bread Digital |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
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Sun Hung Kai Real Estate Agency apm Pass the Torch! Ignite Your Olympic Spirit @apm |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: AM PM (HK) |
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Swire Properties Pacific Place Christmasville Agency: ANON |
21. Best Immersive Experience
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Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
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Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
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Festival Walk HANGYODON • HONG KONG WINTER FUN FEST 2024 Agency: The Bridge Agency |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Henderson Leasing Agency MOSTown MOSTown x Sanrio characters MOST-Fluffy Winter Musical Agencies: BBG Promotion, Boxing Promotions |
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MTR Corporation Green T Baby Fun Day Agencies: Frengers Communications, MORE PR & Marketing |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
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Sun Hung Kai Real Estate Agency apm Pass the Torch! Ignite Your Olympic Spirit @apm |
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Super Super Congee & Noodles Super Super x Lee Kum Kee – Claypot Rice with Abalone Launch Campaign Agency: Purple Cow Communications |
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Swire Properties Citygate Outlets “PAW-TY 4 ALL” CLUB CG 4th Anniversary Campaign Agencies: Oasis Brand Communications, Boxing Promotions |
22. Best Innovative Event
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Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” Agency: The Bridge Agency |
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FWD Life Insurance Company (Bermuda) FWD Insurance Chinese New Year Cup 2025 |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Henderson Leasing Agency MOSTown MOSTown x Sanrio characters MOST-Fluffy Winter Musical Agencies: BBG Promotion, Boxing Promotions |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
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Super Super Congee & Noodles Super Super x Lee Kum Kee – Claypot Rice with Abalone Launch Campaign Agency: Purple Cow Communications |
23. Best Integrated Event
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Cityplaza Hong Kong Cityplaza x Hot Toys “Star Wars: The Power of the Dark Side” Agency: DDPR |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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Standard Chartered Bank (Hong Kong) The Standard Chartered Hong Kong Marathon The Standard Chartered Hong Kong Marathon 2025 Agency: Secret Tour (HK) |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
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Sun Hung Kai Real Estate Agency apm Pass the Torch! Ignite Your Olympic Spirit @apm |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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TamJai International TamJai Yunnan Mixian TamJai x Storm Clouds Campaign Agency: Hardchi Creative |
24. Best Launch / Rebranding Event
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Cathay Pacific Aria Suite Launch Event Agencies: Leo Burnett HK, Luminous, MSL |
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Chinachem Group Lucky Plaza Lucky Plaza Grand Opening Campaign Agency: Hardchi Creative |
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CTF Life CTF Life . CIRCLE – MyFuture Sportsman |
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DBS Bank (Hong Kong) DBS Culinary Delights Agencies: Narrow Door, Tatler Asia |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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MTR Corporation MTR Malls – Maritime Square Live Fresh with Maritime Square Agency: HAVA Hong Kong |
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Super Super Congee & Noodles Super Super x Lee Kum Kee – Claypot Rice with Abalone Launch Campaign Agency: Purple Cow Communications |
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Swire Hotels EAST Hong Kong Arrive at a Different Place |
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TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
25. Best Mall Event
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Chinachem Group Summer Go!ympics Agency: AM PM (HK) |
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Chinachem Group Lucky Plaza Lucky Plaza Grand Opening Campaign Agency: Hardchi Creative |
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Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
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Lee Tung Avenue Dazzling Christmas Agency: Globall Concept Asia |
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Miramar Group Mira Place “Where it all Began!” – Mira Place Gimme LiVe Music Festival 2024 Agency: AM PM (HK) |
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MTR Corporation MTR Malls – Maritime Square Live Fresh with Maritime Square Agency: HAVA Hong Kong |
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Nan Fung Group AIRSIDE AIRSIDE Culturetainment: Inspiring Community Connections and Strategic Excellence Amid Kai Tak’s Retail Expansion Agency: Above The Line |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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Swire Properties Management Pacific Place Christmasville Agency: ANON |
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Swire Properties Citygate Outlets BT21 meets Citygate Outlets “BT21 Magic Recipe: A Taste Of Love” Agencies: BBG Promotion, Boxing Promotions |
26. Best Outdoor Event
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Airport Authority Hong Kong International Airport mAIRathon Hong Kong Agency: Havas Hong Kong |
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China Hong Kong City, Sino Group Car Boot Christmas Market 2024 Agency: Hong Kong Markets Organisation |
| Great China Entertainment Group AIA Carnival AIA Carnival Agencies: Great Entertainment Group, Zicket |
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Hong Kong Tourism Board Cathay International Chinese New Year Night Parade |
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Hong Kong Tourism Board Hong Kong Wine & Dine Festival |
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Hong Kong Tourism Board Hong Kong WinterFest |
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Lee Gardens Bang! Pop! Spark! Party Agency: bu creation |
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MTR Corporation MTR 45th Anniversary Carnival – “Chill Fun Trainival” |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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Ngong Ping 360 Ngong Ping 360 Christmas Campaign 2024 |
27. Best Pop-Up Event
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Cityplaza Hong Kong Cityplaza x Hot Toys “Star Wars: The Power of the Dark Side” Agency: DDPR |
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DFI Retail Group Mannings Mannings 5D Salon Agency: L Concept Communications |
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Festival Walk AVANTGARDEY Pop-up Store Agency: The Bridge Agency |
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Festival Walk Festival Walk x wiggle wiggle Joyous Flower World Agency: The Bridge Agency |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Hong Kong Times Square Inside Out 2: Emotion Playpark |
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L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition Agency: reEDIT |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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Ngong Ping 360 Ngong Ping 360 Christmas Campaign 2024 |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
28. Best Result-Driven Event
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Central Market, D‧PARK Panda Fiesta Agency: AllRightsReserved |
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FWD Life Insurance Company (Bermuda) FWD Insurance Presents: Bouncy Soccer Cup Agency: Triple Square Event Management |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
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Lee Tung Avenue Dazzling Christmas Agency: Globall Concept Asia |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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MTR Corporation ELEMENTS ELEMENTS! DELIGHT-GO-ROUND Agency: Boxing Promotions |
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Sun Hung Kai Real Estate Agency apm Pass the Torch! Ignite Your Olympic Spirit @apm |
29. Best Sponsorship / Partnership Event
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AIA AIA Carnival AIA Carnival |
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Bank of China (Hong Kong) BOCHK Race Week Agency: Button Creations |
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Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” Agency: The Bridge Agency |
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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DFI Retail Group Mannings Mannings 5D Salon Agency: L Concept Communications |
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Hong Kong Fashion Council, Vogue Hong Kong Vogue Loves Hong Kong Agency: EX-R Consulting |
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Ocean Park Hong Kong Celebrating the Birth of the First Hong Kong-born Giant Panda Twins Agency: KREW |
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Standard Chartered Bank (Hong Kong) The Standard Chartered Hong Kong Marathon The Standard Chartered Hong Kong Marathon 2025 Agency: Secret Tour (HK) |
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Standard Chartered Bank (Hong Kong) Standard Chartered Flight Campaign Agency: dentsu Hong Kong |
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TamJai International TamJai Yunnan Mixian TamJai x Storm Clouds Campaign Agency: Hardchi Creative |
30. Best Story-Telling Event
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Chinachem Group Lucky Plaza Lucky Plaza Grand Opening Campaign Agency: Hardchi Creative |
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Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
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Hong Kong Mahjong Company Traditional Mahjong School Experience Agency: Trellis Digital Company |
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Hong Kong Tourism Board, Hong Kong International Airport “Step into Hong Kong, Step into Hong Kong Movies” Twilight of the Warriors: Walled In Exhibition |
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MTR Corporation MTR 45th Anniversary Themed Train |
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MTR Corporation MTR Malls – Maritime Square Live Fresh with Maritime Square Agency: HAVAS Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
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The Hong Kong and Shanghai Bank Corporation The HSBC 160th Anniversary Rube Goldberg Machine Agencies: Omnicom Media Group Hong Kong, NNNNNNN |
31. Best Use of Influencer
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Chinachem Group Summer Go!ympics Agency: AM PM (HK) |
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DBS Bank (Hong Kong) DBS Culinary Delights Agencies: Narrow Door, Tatler Asia |
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Festival Walk HANGYODON • HONG KONG WINTER FUN FEST 2024 Agency: The Bridge Agency |
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Futu Securities International (Hong Kong) Futu Futu Expo 2025 Agency: Rear Creative |
| Great China Entertainment Group AIA Carnival AIA Carnival Agencies: Great Entertainment Group, Magnificent Media, Digital Business Labs |
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| Melco Resorts & Entertainment Morpheus, City of Dreams, Macau An Artful Palate Agency: Rubison Marketing Solutions |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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MTR Corporation ELEMENTS ELEMENTS! DELIGHT-GO-ROUND Agency: Boxing Promotions |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
32. Best Use of Omnichannel
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Citibank (Hong Kong) Citi Mastercard Citi Mastercard at HK Travel Expo 2025 Agency: Event Elite Production and Promotion |
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Cityplaza Hong Kong Streets of X’mas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
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FWD Life Insurance Company (Bermuda) Unbeatable C/P Value with FWD VHIS” Campaign |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign Agency: The Bread Digital |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
33. Best Use of Social Media
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Cityplaza Hong Kong Streets of X’mas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
| Great China Entertainment Group AIA Carnival Crash Adams at the AIA Carnival Agencies: Great Entertainment Group, Magnificent Media |
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Miramar Group Mira Place Mira Place CityWalk Social Media Campaign Agency: Social Touch (Beijing) |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
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Ocean Park Hong Kong Celebrating the Birth of the First Hong Kong-born Giant Panda Twins Agency: KREW |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Swire Properties Pacific Place Christmasville Agency: ANON |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
34. Best Use of Technology
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CATALO Natural Health Science CATALO CATALO 25th ANNIVERSARY WELLNESS SECRET GARDEN Agency: Don’t believe in Style |
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Futu Securities International (Hong Kong) Futu Futu Expo 2025 Agency: Rear Creative |
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Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
35. Best Use of Venue
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Airport Authority Hong Kong International Airport mAIRathon Hong Kong Agency: Havas Hong Kong |
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market The Pawfect Christmas at Central Market Agency: Makeitloud Marketing |
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Festival Walk HANGYODON • HONG KONG WINTER FUN FEST 2024 Agency: The Bridge Agency |
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Hong Kong Fashion Council, Vogue Hong Kong Vogue Loves Hong Kong Agency: EX-R Consulting |
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Hong Kong Mahjong Company Traditional Mahjong School Experience Agency: Trellis Digital Company |
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Lee Gardens Bang! Pop! Spark! Party Agency: bu creation |
| Melco Resorts & Entertainment L’ATTITUDE of Morpheus, City of Dreams, Macau The Sky’s The Limit Agency: Rubison Marketing Solutions |
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MTR Corporation Station Rail Voyage exhibition |
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Swire Properties Citygate Outlets “PAW-TY 4 ALL” CLUB CG 4th Anniversary Campaign Agencies: Oasis Brand Communications, Boxing Promotions |
36. Best Event Team
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AsiaWorld-Expo |
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Frengers Communications
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MTR Corporation |
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Ngong Ping 360 |
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Sino Group |