Elaine Tai

Regional Marketing Head

Geox

Elaine Tai is the Regional Marketing Head at GEOX Asia Pacific, leading efforts across 12 APAC regions. With over two decades in luxury retail and consumer tech, she excels in brand repositioning and market growth. Elaine has driven post-COVID repositioning through intimate events and well-being experiences, connecting brands with customers and cultivating communities. Previously, as Brand Director for Sugar under Tinno Mobile Corp., her branding expertise helped secure a RMB 400 million investment from the Yibin government. Elaine‘s career includes key marketing roles at Furla Asia Pacific, The Swank, and affiliated brands such as Brioni, Brunello Cucinelli, and Paule Ka. Elaine holds a degree from the School of Journalism and Communication at The Chinese University of Hong Kong, ranked 12th in the 2025 QS World University Rankings for Communication and Media Studies. Her innovative approach and dedication to excellence have made her an integral part of driving brand success across the Asia Pacific region.