David Leung

Head of Branding + Research & Development (Head Quarters)

Maxim’s Group

David Leung is a seasoned branding and digital strategist with over 30 years of experience in creating award-winning campaigns, innovative business models, and meaningful customer connections.

His career began in the early 90s as an entrepreneur, founding a digital agency that was later acquired by GREY, where he contributed as Group Creative Director in Hong Kong. During his six years in the agency world, he collaborated on integrated campaigns for global brands, earning recognition in both traditional and digital media while helping shape early CRM-driven marketing approaches.

Later, he joined Maxim’s Group, where he worked alongside talented teams to develop F&B concepts and award-winning brand campaigns. His digital expertise also played a role in the group’s transformation, including the launch of its multi-brand membership program (40+ brands), which brought together data-driven rewards and e-commerce to enhance customer engagement.