2025 Winners
Best of Show – Brand
 |
Cathay |
Best of Show – Agency
|
Leo Burnett HK |
1. Best Audience Growth Event
 |
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
 |
Ocean Park Hong Kong Celebrating the Birth of the First Hong Kong-born Giant Panda Twins Agency: KREW |
 |
Hong Kong Times Square Inside Out 2: Emotion Playpark |
2. Best Brand Experience
|
Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
3. Best Content Creation Event
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
|
Melco Resorts & Entertainment Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
|
Hong Kong Mahjong Company Traditional Mahjong School Experience Agency: Trellis Digital Company |
4. Best Cost-Effective Event
|
Festival Walk AVANTGARDEY Pop-up Store Agency: The Bridge Agency |
|
DFI Retail Group Wellcome Wellcome 80th anniversary – A Little Gift. A Lot of Joy Agency: Fevawork |
|
DBS Bank (Hong Kong) DBS SME Banking DBS SME Banking – 2025 Year of the Snake Campaign Agency: BYFA Consultancy |
5. Best Digital Integration
|
Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
|
CATALO Natural Health Science CATALO CATALO 25th ANNIVERSARY WELLNESS SECRET GARDEN Agency: Don’t believe in Style |
| |
Cityplaza Hong Kong Streets of X’mas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
6. Best Engaging Event
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
| |
Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
7. Best ESG Event
|
L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition Agency: reEDIT |
|
MTR Corporation Green T Baby Fun Day Agencies: Frengers Communications, MORE PR & Marketing |
|
Super Super Congee & Noodles Super Super x Lee Kum Kee – Claypot Rice with Abalone Launch Campaign Agency: Purple Cow Communications |
8. Best Event – Arts / Leisure / Entertainment
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
|
Nan Fung Group AIRSIDE AIRSIDE CULTURETAINMENT Agency: Above The Line |
|
Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” Agency: The Bridge Agency |
9. Best Event – Corporate Social Responsibility
|
Standard Chartered Bank (Hong Kong) The Standard Chartered Hong Kong Marathon The Standard Chartered Hong Kong Marathon 2025 Agency: Secret Tour (HK) |
|
DBS Bank (Hong Kong) DBS SME Banking DBS BusinessClass SME Sustainability Campaign Agency: Good Morning Creative |
|
Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agency: dentsu Hong Kong, Secret Tour |
|
The Hong Kong Jockey Club “Step By Step With You” Exhibition |
10. Best Event – Creative
|
Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
|
MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
|
RAKUTEN GROUP, INC. RAKUTEN OPTIMISM – AI ZONE HI! RAKUTEN AI Agencies: Boing!, Empire Entertainment, ADK Holdings, J-Rock, Kayac |
11. Best Event – Financial / Insurance
|
Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
|
PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
|
Standard Chartered Bank (Hong Kong) Standard Chartered Chartered Flight Campaign Agency: dentsu Hong Kong |
12. Best Event – Gamification
|
Chinachem Group Summer Go!ympics Agency: AM PM (HK) |
|
Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” Agency: The Bridge Agency |
|
TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
13. Best Event – Health / Wellness / Fitness
|
Airport Authority Hong Kong International Airport mAIRathon Hong Kong Agency: Havas Hong Kong |
|
lululemon Hong Kong
Together We Grow Agencies: N&R Integrated Marketing Communications, DL Media, Prime Concepts |
|
DFI Retail Group Mannings Mannings 5D Salon Agency: L Concept Communications |
14. Best Event – Public Awareness
|
Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
|
Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
|
Central Market, D‧PARK Panda Fiesta Agency: AllRightsReserved |
15. Best Event – Retail
|
Nan Fung Group AIRSIDE AIRSIDE CULTURETAINMENT Agency: Above The Line |
|
Henderson Leasing Agency MOSTown MOSTown x Sanrio characters MOST-Fluffy Winter Musical Agencies: BBG Promotion, Boxing Promotions |
|
Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
16. Best Event – Targeted Community
|
Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
|
PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
|
DBS Bank (Hong Kong) DBS Culinary Delights Agencies: Narrow Door, Tatler Asia |
17. Best Event Production
|
TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
Swire Properties Pacific Place Christmasville Agency: ANON |
18. Best Exhibition Event
|
Hong Kong Tourism Board, Hong Kong International Airport “Step into Hong Kong, Step into Hong Kong Movies” Twilight of the Warriors: Walled In Exhibition |
|
L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition Agency: reEDIT |
|
MTR Corporation Station Rail Voyage exhibition |
19. Best Experiential Event
|
Swire Properties Pacific Place Christmasville Agency: ANON |
|
Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
|
Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
20. Best Festive Event
|
Nan Fung Group AIRSIDE AIRSIDE CULTURETAINMENT Agency: Above The Line |
|
Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agencies: AM PM (HK), Boxing Promotions |
|
Melco Resorts & Entertainment Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
|
Lee Tung Avenue Dazzling Christmas Agency: Globall Concept Asia |
21. Best Immersive Experience
|
Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative
|
|
Melco Resorts & Entertainment Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
|
Festival Walk HANGYODON • HONG KONG WINTER FUN FEST 2024 Agency: The Bridge Agency |
22. Best Innovative Event
|
Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
|
Melco Resorts & Entertainment Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
|
PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
23. Best Integrated Event
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
|
MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
24. Best Launch / Rebranding Event
|
Swire Hotels EAST Hong Kong Arrive at a Different Place |
|
CTF Life CTF Life . CIRCLE – MyFuture Sportsman |
|
TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
25. Best Mall Event
|
Chinachem Group
Summer Go!ympics Agency: AM PM (HK) |
|
Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
|
Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
|
Chinachem Group Lucky Plaza Lucky Plaza Grand Opening Campaign Agency: Hardchi Creative |
26. Best Outdoor Event
|
Ngong Ping 360
“100% DORAEMON & FRIENDS”@Ngong Ping 360 |
|
Airport Authority
Hong Kong International Airport mAIRathon Hong Kong Agency: Havas Hong Kong |
|
AIA AIA Carnival AIA Carnival 2024/2025 Agencies: Great Entertainment Group, Zicket |
27. Best Pop-Up Event
|
L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition Agency: reEDIT |
|
Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 |
|
Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
28. Best Result-Driven Event
|
MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
|
Sun Hung Kai Real Estate Agency apm Pass the Torch! Ignite Your Olympic Spirit @apm |
|
Lee Tung Avenue Dazzling Christmas Agency: Globall Concept Asia |
29. Best Sponsorship / Partnership Event
|
Standard Chartered Bank (Hong Kong) The Standard Chartered Hong Kong Marathon The Standard Chartered Hong Kong Marathon 2025 Agency: Secret Tour (HK) |
|
Hong Kong Fashion Council, Vogue Hong Kong Vogue Loves Hong Kong Agency: EX-R Consulting |
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
30. Best Story-Telling Event
|
Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
|
Chubb Life Hong Kong Conversations of Life – Every Wish Lasts At Art Basel Hong Kong Agency: Projct |
|
MTR Corporation MTR 45th Anniversary Themed Train |
31. Best Use of Influencer
|
Melco Resorts & Entertainment Morpheus, City of Dreams, Macau An Artful Palate Agency: Rubison Marketing Solutions |
|
MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
|
DBS Bank (Hong Kong) DBS Culinary Delights Agencies: Narrow Door, Tatler Asia |
32. Best Use of Omnichannel
|
FWD Life Insurance Company (Bermuda) Unbeatable C/P Value with FWD VHIS” Campaign |
|
MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
|
Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign Agency: The Bread Digital |
33. Best Use of Social Media
|
Ocean Park Hong Kong Celebrating the Birth of the First Hong Kong-born Giant Panda Twins Agency: KREW |
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
34. Best Use of Technology
|
CATALO Natural Health Science CATALO CATALO 25th ANNIVERSARY WELLNESS SECRET GARDEN Agency: Don’t believe in Style |
|
Futu Securities International (Hong Kong) Futu Futu Expo 2025 Agency: Rear Creative |
|
Henderson Leasing Agency Henderson Malls MCP, MOSTown MCP x MOSTown x LEGO® Lucky Up New Year Agencies: Event Elite Production and Promotion, Boxing Promotions |
35. Best Use of Venue
|
Cathay Group Cathay Nothing Beats Being There Agencies: Leo Burnett HK, Luminous, MSL, Digitas |
|
MTR Corporation Station Rail Voyage exhibition |
|
Airport Authority Hong Kong International Airport mAIRathon Hong Kong Agency: Havas Hong Kong |
36. Best Event Team
|
MTR Corporation |
|
Sino Group |
|
AsiaWorld-Expo |