2025 JUDGE'S PROFILE
Pearlyn Cheong
Regional Senior CRM Lead
Under Armour
With over 15 years of integrated marketing expertise, Pearlyn is a champion for customer-centric growth through technology. Across diverse industries (FMCG, hospitality, healthcare, sports and financial services), she spearheads regional initiatives that seamlessly integrate digital tools, transforming omnichannel commercial operations and driving both customer engagement and efficiency. From leading successful CRM and marketing tool implementations, to crafting impactful loyalty programs, she has proven track record of delivering value for both customer retention and business objectives.
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Denise Tan
Director, Digital Sales & Marketing
Babilou Family Singapore
Melvin Lin
Head of Marketing & Communications
Chung Ching Ong
Executive Director, Team Lead, Marketing & Communication, Institutional Banking Group
Luke Nathans
Chief Marketing Officer
Kingfisher
Evelyn Teo
Chief Marketing Officer
LAC Global Group
Catherine Loh
Assistant General Manager, Marketing
Marshall Cavendish Education
Tracy Lui
Senior Assistant Director, Marketing Communications and Retail
MarshallMount Faber Leisure Group
Debra Soon
Group Head of Brand, Communications, Marketing & Experience
Harish Nambiar
Director, Marketing Communications
Daniel Ng
Chief Revenue Officer
Andrew Tan
Director of Marketing & Communications
Pearlyn Cheong
Regional Senior CRM Lead
Robin Kong
Regional Marketing Head, Asia Pacific
Cara Wong
Head of Value Proposition Marketing