2026 Winners

Overall Creative Ideas MARKie

DSTNCT

Overall Media Usage MARKie

Starcom

1. Most Creative – Cause Marketing

	GOLD Resolute Communications Campaign: The Great Ocean Dash
	SILVER TBWA Singapore, Starcom Client Organisation: Health Promotion Board Campaign: HPB – Don’t Toy With Your Life
	BRONZE Sportfive Asia Client Organisation: MSIG Asia Campaign: Protecting Goals, Powering Futures
	BRONZE VML Singapore Client Organisation: HSBC Singapore Campaign: HSBC Mind Athletes Tournament

2. Most Creative – Communications / Public Relations

GOLD

WPP Production, OMD
Client Organisation: Singtel
Campaign: Unstoppable with Singtel 5G+

SILVER

DSTNCT
Client Organisation: MINDEF
Brand: The Digital and Intelligence Service
Campaign: DIS Changes Everything

BRONZE

Media360, Joy Communications
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY

3. Most Creative – Content Marketing

GOLD

DSTNCT
Client Organisation: MINDEF
Brand: National Day Parade
Campaign: National Day Parade 2025

SILVER

TBWA Singapore, Starcom
Client Organisation: Health Promotion Board
Campaign: It all Adds Up: The Campaign That Made Small Wins Feel Epic

BRONZE

DSTNCT
Client Organisation: Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: #ThisisSG

4. Most Creative – Customer Engagement

GOLD

Distilleri
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle

SILVER

McCANN, Uniform
Client Organisation: CPF Board
Campaign: Find Your Financial Calm

BRONZE

Media360, Joy Communications
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY

5. Most Creative – Digital

GOLD

Leo Singapore, MSL Singapore, Starcom Singapore
Client Organisation: Cathay Pacific
Campaign: Most fun per Square Kilometre

SILVER

Media360, Joy Communications
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY

BRONZE

Edelman Data x Intelligence (DXI), Rele Asia
Client Organisation: UOB
Campaign: UOB Afterhours

6. Most Creative – Event (Physical / Virtual)

GOLD

GOODSTUPH
Client Organisation: Prudential Singapore
Campaign: The Funeral of Our Former Selves

SILVER

KR+D, The creative arm of Kingsmen
Client Organisation: Singapore Tourism Board
Brand: The Dream Sphere: Singapore Pavilion, World Expo Osaka
Campaign: The Dream Sphere: Singapore Pavilion, World Expo Osaka

BRONZE

Starcom, GOVT VCCP
Client Organisation: Sentosa Development Corporation
Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party

7. Most Creative – Experiential

GOLD

Resolute Communications
Campaign: The Great Ocean Dash

SILVER

KR+D, The creative arm of Kingsmen
Client Organisation: Singapore Tourism Board
Brand: The Dream Sphere: Singapore Pavilion, World Expo Osaka
Campaign: The Dream Sphere: Singapore Pavilion, World Expo Osaka

BRONZE

Publicis Chemistry, Zenith
Client Organisation: Subway Singapore
Campaign: Subway Signatures: A Feast For Your Senses

8. Most Creative – Gamification Campaign

GOLD

Publicis Chemistry, Zenith, Also Known As
Client Organisation: Subway Singapore
Campaign: Triple Cheese, Yes Please!

SILVER

Ogilvy Singapore, PHD
Client Organisation: HSBC Singapore
Campaign: Play It Forward

BRONZE

VML Singapore
Client Organisation: HSBC Singapore
Campaign: HSBC Mind Athletes Tournament

9. Most Creative – Government Sector / Non-Profit Marketing

GOLD

GERMS
Client Organisation: SG Enable
Campaign: Would you care?

SILVER

McCANN, Uniform
Client Organisation: CPF Board
Campaign: Find Your Financial Calm

BRONZE

GOVT VCCP
Client Organisation: Urban Redevelopment Authority
Brand: URA
Campaign: Draft Master Plan 2025:
From Front Page to “For You” Page

10. Most Creative – Hyperlocal Marketing

GOLD

Publicis Chemistry, Zenith, Also Known As
Client Organisation: Subway Singapore
Campaign: Subway and Singapore, Fresh at 60

SILVER

Tate Anzur
Client Organisation: The LEGO Group
Campaign: Stories of Singapore: Building Our Heritage, Brick by Brick

BRONZE

DSTNCT
Client Organisation: Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: #ThisisSG

11. Most Creative – Immersive Brand Activation

GOLD

DSTNCT
Client Organisation: National Heritage Board
Brand: Founders’ Memorial
Campaign: Project Citizens: The First Million

SILVER

The Ad Makers
Client Organisation: Carlsberg Singapore
Brand: Carlsberg
Campaign: Jalan Carlsberg

BRONZE

UNIFORM
Client Organisation: National Library Board
Campaign: Worlds Within

12. Most Creative – Influencers / KOLs

GOLD

HEPMIL Singapore
Client Organisation: Ministry of Culture, Community & Youth
Campaign: SG60: Building Our Singapore Together

SILVER

MBCS an Omnicom Media Company
Client Organisation: Deliveroo Singapore
Campaign: No Need to Think

BRONZE

Clozette Group, Ampersand Advisory
Client Organisation: Maybank Singapore
Campaign: Maybank XL Cards Launch

13. Most Creative – Integrated Media

GOLD

Publicis Chemistry, Zenith, Also Known As
Client Organisation: Subway Singapore
Campaign: Subway Signatures: A Feast For Your Senses

SILVER

Media360, Joy Communications
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY

BRONZE

act.3 GMBH
Client Organisation: adidas SEA
Campaign: LIGHT THE BAY

14. Most Creative – Interactive Storytelling

GOLD

DSTNCT
Client Organisation: National Heritage Board
Brand: Founders’ Memorial
Campaign: Project Citizens: The First Million

SILVER

Media360, Joy Communications
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY

BRONZE

Kyrah & Song
Client Organisation: Peace of Art
Campaign: Wings of Art

15. Most Creative – Launch / Re-Launch

	GOLD Mediacorp Campaign: Emerald Hill – The Little Nyonya Story
	SILVER :Teeth, AKA Asia, Dentsu Red Star, Very Crafty Films Client Organisation: Asia Pacific Breweries Singapore Brand: Tiger Campaign: Tiger – Our Roar, Our Way
	BRONZE TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media Client Organisation: Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild
	BRONZE The Social Arm Client Organisation: Harman International Asia Pacific Brand: JBL Campaign: JBL Be Open-Minded Campaign

16. Most Creative – Out-of-Home

	GOLD DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games
	SILVER Publicis Chemistry, Zenith Client Organisation: Subway Singapore Campaign: Subway Signatures: A Feast For Your Senses
	BRONZE Assemblyclan Client Organisation: CapitaLand Investment Brand: Raffles City Singapore Campaign: Dreams of Wonder
	BRONZE TenMax ADTech Lab Client Organisation: Taiwan Kirin Company Brand: KIRIN Campaign: From Gaze to Glass: KIRIN’s Attention-Triggered Retail Media Strategy

17. Most Creative – Purpose-Driven Campaigns

GOLD

Resolute Communications
Campaign: The Great Ocean Dash

SILVER

VML Singapore
Client Organisation: HSBC Singapore
Campaign: HSBC Mind Athletes Tournament

BRONZE

Kinetic Singapore
Client Organisation: DesignSingapore Council
Campaign: Nation by Design

18. Most Creative – Social Media

GOLD

Distilleri
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle

SILVER

Ogilvy Singapore, PHD
Client Organisation: HSBC Singapore
Campaign: Play It Forward

BRONZE

Epic Dialogue
Client Organisation: GXS Bank
Campaign: Pocket Is Right: GXS Bank Deposit Campaign

19. Most Creative – Specific Audience

GOLD

VML Singapore
Client Organisation: HSBC Singapore
Campaign: HSBC Mind Athletes Tournament

SILVER

Leo Singapore, OMD Singapore
Client Organisation: McDonald’s Singapore
Campaign: McGriddles: Griddlecore AM Fest

BRONZE

Viddsee
Client Organisation: Home Team Science and Technology Agency (HTX)
Campaign: SOLVE FOR X

20. Most Creative – Video

GOLD

Bless7Up
Client Organisation: Singapore Kindness Movement
Campaign: Be Greater – PSAs

SILVER

Goodfellas, Atypicalfilms
Client Organisation: Bank of Singapore
Campaign: Legacy.

BRONZE

Media360, Joy Communications
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY

21. Most Effective Use – Artificial Intelligence

	GOLD Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Tripment
	SILVER ABrandADay, AiChat Client Organisation: Senoko Energy Campaign: New Home New Vibes 3.0
	BRONZE Brew Interactive Client Organisation: Shopify Campaign: Shopify Southeast Asia – AI-Driven Hyper-Scaled Outbound
	BRONZE Dentsu Singapore, Quantcast Client Organisation: Standard Chartered Bank Campaign: Standard Chartered achieves 5.9× higher conversions using AI with Dentsu and Quantcast.

22. Most Effective Use - B2B Marketing

GOLD

SPH Content Lab
Client Organisation: Singtel
Campaign: Singapore Dreamin’

SILVER

Archetype Singapore
Client Organisation: Qlik
Campaign: Qlik’s Travel Guide to Smarter Insights: Preparing APAC Enterprises for AI

BRONZE

Digital Business Lab
Client Organisation: UOB
Campaign: UOB ASEAN Connect

23. Most Effective Use – Consumer Insights

GOLD

Leo Singapore, MSL Singapore, Starcom Singapore
Client Organisation: Cathay Pacific
Campaign: Tripment

SILVER

Distilleri
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle

BRONZE

Zenith, Publicis Chemistry
Client Organisation: Subway Singapore
Campaign: Subway Signatures

24. Most Effective Use – Content

GOLD

Distilleri
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle

SILVER

Starcom, TBWA
Client Organisation: Health Promotion Board
Campaign: Go-Gotong Royong-Go!

BRONZE

GOVT VCCP
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: Island Rhythms: A-C-T Performance Framework

25. Most Effective Use – Contextual Advertising

GOLD

Epic Dialogue
Client Organisation: GXS Bank
Campaign: GXS FlexiCard Launch Campaign

SILVER

Starcom
Client Organisation: LEGO
Campaign: LEGO F1 Singapore

BRONZE

Starcom
Client Organisation: LEGO
Campaign: LEGO ONE PIECE

26. Most Effective Use – Customer Acquisition

GOLD

GERMS
Client Organisation: United Overseas Bank
Campaign: Taste the world with FX+

SILVER

FiftyFull
Client Organisation: Singapore Institute of Technology
Campaign: SIT Admissions Campaign 2025

BRONZE

Performics
Client Organisation: DBS Bank
Brand: DBS
Campaign: Live Iconic With DBS Jello

27. Most Effective Use – Customer Retention & Loyalty

GOLD

Spark Foundry Singapore, Nine: TwentyEight
Client Organisation: Citibank Singapore, Mastercard Asia/Pacific
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway

SILVER

Construct Digital
Client Organisation: Prudential Assurance Company Singapore
Campaign: Moments That Matter
Driving retention through propensity-led timing

BRONZE

PRM Marketing Services (PRMMS)
Client Organisation: Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)

28. Most Effective Use – Digital

GOLD

Performics
Client Organisation: DBS Bank
Brand: DBS
Campaign: Live Iconic With DBS Jello

SILVER

Ogilvy Singapore, PHD
Client Organisation: HSBC Singapore
Campaign: Play It Forward

BRONZE

PHD, VML Singapore
Client Organisation: HSBC
Campaign: True Wealth is

29. Most Effective Use – Events (Physical / Virtual)

GOLD

Starcom, Ogilvy
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura

SILVER

Zenith, Publicis Chemistry
Client Organisation: Subway Singapore
Campaign: Triple Cheese, Yes Please!

BRONZE

Blue Totem Communications, GOODSTUPH
Client Organisation: Campari Group
Brand: Aperol
Campaign: Aperol Spritz Chasing Sunsets – Race Weekend Sundown Disco

30. Most Effective Use – Experiential

GOLD

Resolute Communications
Campaign: The Great Ocean Dash

SILVER

Starcom, Ogilvy
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura

BRONZE

Zenith, Publicis Chemistry
Client Organisation: Subway Singapore
Campaign: Subway Signatures

31. Most Effective Use – Government Sector / Non-Profit Marketing

	GOLD Starcom Client Organisation: National Environment Agency Campaign: Meet Death Like An Old Friend
	GOLD Starcom, TBWA Client Organisation: Health Promotion Board Campaign: It All Adds Up: A Behaviour Change Ecosystem Powered by Small Wins
	SILVER Construct Digital Client Organisations: Ministry of Sustainability and the Environment (MSE), Singapore Green Building Council (SGBC) Campaign: Go 25: Make Comfort Sustainable
	BRONZE BRIQ Client Organisation: NVPC Campaign: Great Singapore Give 2025

32. Most Effective Use – Influencers / KOLs

GOLD

:Teeth, Media Unboxx, M1M
Client Organisation: Marriott International
Brand: Marriott Bonvoy
Campaign: Baggage-Free Staycations

SILVER

MSL
Client Organisation: Singtel
Campaign: Unstoppable Possibilities with 5G+

BRONZE

AdTech Innovation
Client Organisation: Roborock
Campaign: Roborock Influencer Campaign 2025

33. Most Effective Use – Integrated Media

GOLD

Spark Foundry Singapore, Nine: TwentyEight
Client Organisation: Citibank Singapore, Mastercard Asia/Pacific
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway

SILVER

Spark Foundry
Client Organisation: Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild

BRONZE

Blak Labs
Client Organisation: Etiqa Insurance
Campaign: Live Ready With You

34. Most Effective Use – Launch / Re-Launch

GOLD

OMD, Leo Burnett
Client Organisation: McDonald’s Singapore
Campaign: LOVESG

SILVER

Starcom
Client Organisation: LEGO
Campaign: LEGO ONE PIECE

BRONZE

TEAM LEWIS
Client Organisation: Pizza Hut Singapore
Brand: Pizza Hut
Campaign: Cheeseburger Melts – It Just Makes Sense

35. Most Effective Use – Marketing Automation

	GOLD Construct Digital Client Organisation: Prudential Assurance Company Singapore Campaign: Built Once. Smarter Always. An always-on CEP that learns, decides and converts
	SILVER ABrandADay, AiChat Client Organisation: Senoko Energy Campaign: New Home New Vibes 3.0
	BRONZE MediaOne Client Organisations: UOB Finlab, Marina One, Travelodge Hotels Asia, Extra Space Malaysia, Ma Kuang TCM, Buy-n-Ship Campaign: Digimetrics.ai: Building an Always-On Marketing Automation Engine
	BRONZE Netcore Client Organisation: theAsianparent Campaign: theAsianparent prevents churn by re-engaging 68% of users inactive for 3 days

36. Most Effective Use – Mobile

GOLD

Accenture Song, Dentsu
Client Organisation: Standard Chartered Bank
Campaign: Pinball Sure-Win Campaign

SILVER

PRM Marketing Services (PRMMS)
Client Organisation: Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)

BRONZE

Fynix
Client Organisation: PlayMade
Campaign: PlayMade Rewards – Mobile-first Personalized Experience

37. Most Effective Use – Omnichannel

GOLD

Starcom, TBWA
Client Organisation: Health Promotion Board
Campaign: Don’t Toy With Your Life

SILVER

PHD Media
Client Organisation: Singapore Airlines
Campaign: See The World Anew

BRONZE

Starcom, TBWA
Client Organisation: Health Promotion Board
Campaign: From Sugar Rush to Sugar Crush: Healthier Beverages for Festive Wellness

38. Most Effective Use – Out-of-Home

GOLD

Zenith, Publicis Chemistry
Client Organisation: Subway Singapore
Campaign: Subway Signatures

SILVER

Starcom, TBWA
Client Organisation: Health Promotion Board
Campaign: Don’t Toy With Your Life

BRONZE

Stellar Ace, Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: OOH You Can Grab: Chicken Fries Are Back

39. Most Effective Use – Performance Marketing

	GOLD Dentsu Singapore Client Organisation: Standard Chartered Bank Campaign: Performance Beyond the Funnel: dentsu x SC CashOne’s CPAA Growth Model
	SILVER OMD Client Organisation: Singtel Campaign: Winning the First Choice, Rather Than Just the First Page
	SILVER Spark Foundry Singapore, Performics India Client Organisation: Citibank Singapore Campaign: Live a Winning Life with Citi
	BRONZE First Page Digital Client Organisation: UFIT Campaign: 2025 Digital Campaign

40. Most Effective Use – Programmatic Marketing

GOLD

Dentsu Singapore, Quantcast
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast.

SILVER

Dentsu Singapore, MiQ Digital Singapore
Client Organisation: Standard Chartered Bank
Campaign: Beyond Impressions : Re-engineering Programmatic O2O into +42% Demand and +28.6% Value

BRONZE

Teads, PHD
Client Organisation: Singapore Airlines
Campaign: Expand Your Comfort Zone, Expand Your Horizons

41. Most Effective Use – Social Media

GOLD

Leo Singapore, MSL Singapore, Starcom Singapore
Client Organisation: Cathay Pacific
Campaign: Most fun per Square Kilometre

SILVER

Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: Breakfast, Boxes, and Besties: Your New BK x Milo Morning Ritual

BRONZE

Assembly
Client Organisation: The Ascott Limited
Brand: DiscoverASR
Campaign: DiscoverASR Mid-Year Sale

42. Most Effective Use – Specific Audience

GOLD

Performics
Client Organisation: DBS Bank
Brand: DBS
Campaign: Live Iconic With DBS Jello

SILVER

OMD, Leo Burnett
Client Organisation: McDonald’s Singapore
Campaign: Breaking Fast this Ramadan, The McDonald’s Way

BRONZE

Starcom, Ogilvy
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura

43. Most Effective Use – Video

GOLD

Performics
Client Organisation: DBS Bank
Brand: POSB
Campaign: An Act of Care: Building Money Habits That Last With POSB

SILVER

PHD Media
Client Organisation: Singapore Airlines
Campaign: See The World Anew

BRONZE

Zenith
Client Organisation: Singapore Tourism Board
Campaign: Global Mega Influencer – Coldplay

44. Most Effective Use – Zero-Party Data

GOLD

SKALE By GrowthDesk, GrowthDesk Studios
Client Organisation: GBA Corporation Singapore
Brand: Fisherman’s Friend Singapore
Campaign: Chope First, Soothe After

SILVER

Dentsu Singapore, Ogury
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered Pinball Sure-Win

BRONZE

Fynix
Client Organisation: PlayMade
Campaign: PlayMade Rewards – Preference-Driven Engagement