2026 JUDGE’S PROFILE

Natalie Kuan

Head of Marketing and Communications, Singapore

CIMB Bank

Natalie was appointed Head of Marketing and Communications Singapore in April 2024 and is based in Singapore. In this role, she drives the disciplined execution of a customer centric, digital first mindset across marketing and communications to further solidify CIMB’s brand footprint in Singapore. She has over a decade of marketing and corporate communications experience and has expertise in integrated marketing campaigns as well as brand and reputation building.

Prior to joining CIMB, Natalie was Head of Corporate Affairs and Marketing for Asia at Lendlease Holdings and previously also served as VP, Head of Marketing for Singapore Exchange (SGX). She also held senior communications roles at Accenture, ANZ Banking Group and Bloomberg L.P. Natalie holds a Master’s degree from Singapore Management University and a Bachelor of Communication Studies (Hons) from Nanyang Technological University. She also holds several digital marketing certifications.

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