Michelle Yip

Chief Marketing Officer

Lazada Singapore

Michelle Yip is the Chief Marketing Officer of Lazada Singapore. She has been with Lazada Group since 2015. Prior to her current appointment, Michelle managed several key portfolios within Lazada Group. Most recently, she was instrumental in establishing platform policy and seller governance, building Lazada as a self-regulating marketplace and revamping the user journey for optimal customer experience. Michelle was also responsible for growing the home category across the six Southeast Asian markets Lazada operates in, forging partnerships with top brands like Philips, Tefal and 3M, and turning it into one of the top-selling categories on Lazada.
 
During her time at Samsung, Michelle launched the first Galaxy series of Android smartphone devices in Hong Kong and played a key role in establishing the company as a leading global smartphone manufacturer. At Philips, Michelle launched the company’s first digital listening-led consumer education campaign and through product lifecycle management optimisation in key categories, achieving profitability and propelling them to market leadership positions in multiple countries.
 
Michelle holds a Bachelor of Business Administration from National University of Singapore, and a Master of Arts in International Business from Korea University.

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