2024 JUDGE'S PROFILE

Marcus Yong

Vice President, Global Marketing

Klook

As Klook’s Vice President of Global Marketing, Strategy and Planning, Marcus oversees Klook’s global marketing strategy and is responsible for growing the brand’s presence and user acquisition. As part of his portfolio, Marcus also leads Klook’s central marketing functions including brand, creative, merchandising, partnerships & affiliates as well as demand generation.

Prior to joining Klook in 2016, he was Digital Marketing Lead for SCOOT where he charted the airline’s global digital acquisition efforts and management of their (notoriously quirky) social media presence across 7 markets in the region. Marcus started his career at the Singapore Economic Development Board, focusing on digital brand and channel management for North America.

A born and bred Singaporean, Marcus subscribes to the 80-20 mantra of 80% pure unadulterated hard work and 20% thinking of “the next big thing”. Despite being a digital native, he enjoys reading good old paperbacks about growth hacking and disruption. Marcus lives to learn and spends his spare time exploring museums and onsen towns in Japan. He also recently got a new puppy named Luke (after a certain Jedi).

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