2022 Judges

Brenda Hobin

Marketing Director

Shiok Meats

Brenda Hobin is the Marketing Director of Shiok Meats, the first food tech company in the world to showcase cultivated (cell-based) crustaceans. Brenda leads Shiok Meats’ brand and go-to-market strategies covering consumer insights, journey, and buying behavior. She is excited to bring together a community of food lovers who share her passion for consuming tasty, nutritious, healthy seafood and meats without harming animals. Brenda has introduced unique lifestyle and dining experiences with her storytelling. She has launched private island resorts, heritage-rich hotels in UNESCO heritage sites, premium residences in golf estates, river cruises, and sailing yachts. Brenda is passionate about introducing lifestyle experiences that contribute positively to the consumers’ mental, physical, and emotional well-being. She was awarded a prestigious BA in Economics from the National University of Singapore, and a cutting-edge MA in Leading Innovation & Change from York St John University, England.

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