2026 JUDGE’S PROFILE

Adithya Panjala

Senior Brand Director, Haircare Asia-Pacific

Procter & Gamble

Adithya Panjala is currently senior brand director for P&G Haircare, leading brands that touch millions of consumers every day. Over his career spanning more than a decade in the beauty industry across Asia Pacific & China, he has navigated diverse challenges – from reviving heritage brands and launching luxury fragrances to scaling billion-dollar franchises and creating purpose-driven brand campaign platforms that deliver business results now and build brands for the long-term. His approach combines deep consumer insight with integrated marketing excellence, whether he is crafting brand campaigns that resonate across cultures or building strategies to win in the constantly evolving consumer and retail landscape. Adithya believes that great marketing happens at the intersection of strategic clarity, creative courage and commercial rigour.