Jesmine Choi

Vice President, Corporate Communications (Creative and Marketing)

Fung Group

Jesmine Choi is a seasoned creative and branding professional with global experience in multinational companies (B2C and B2B) and NGOs. Currently the VP of Corporate Communications (creative and marketing) in the Fung Group, she has played a key role in developing the company’s overall brand strategy and works with a cross-functional global team, applying design-thinking methodologies to solve complex business problems.

Before this, her career started in New York City where she worked with organisations such as Li & Fung, Renaissance Hotel Group, EL AL Airline, Homestead, Rachel Zoe Fashion Line, American Cancer Society, TapTrack, Mary Jane’s Farm and Habitat for Humanity.