2024 JUDGE'S PROFILE

Currently as Director of Product & Innovation at The Peninsula Merchandising, Angel Tam plays a crucial role to lead the product development and marketing functions of The Peninsula Boutique & Café to achieve noteworthy commercial growth. During her tenure, Angel leads her functions to bring new product and packaging initiatives across permanent and seasonal merchandise collections, as well as dine-in & take-away café menu across regions. She also leads brand marketing strategy formulation and execution, plus eCommerce expansion projects to revitalize the brand to a contemporary luxury icon and broaden geographic presence across top Asian markets.

Angel is a seasoned marketer with a wealth of marketing and product innovation experiences across Asia Pacific regions. She worked in fast moving consumer goods in her early career for various well-established companies including Unilever, Kao, Hawley & Hazel and Abbott to lead local and regional marketing activities across personal care, home care, seasoning and paediatric nutrition categories. She then progressed to take up marketing leading role in F&B sector for brands like Häagen-dazs and KFC prior to her existing role.