Ami Lo

Marketing & Communication Director

Audemars Piguet

Ami Lo is the Marketing & Communication Director at Audemars Piguet, in charge of Hong Kong and Macau. She started her career working in PR agencies advising clients ranging from luxury hotel groups, cruise lines, to attractions, tourism boards etc. on PR, event management and crisis communication, picking up a number of awards from her previous works at the MARKies awards, Asia-Pacific SABRE Awards, and Campaign PR Awards.

Ami later joined IWC Schaffhausen where she led the Marketing & Communication team in media and advertising, PR, digital including social media, advertising, influencer strategy etc, CRM and event management. In her six years of tenure within the company, she played an instrumental role in uplifting the brand’s awareness and appreciation in Hong Kong, through various successful 360 marketing activations.

In her current role at Audemars Piguet, she manages PR and communications, content marketing, advertising, and event management. With a focus in digital and customer centricity at the same time, she strives to tie in online with offline customer experience in a seamless manner, in order to create a meaningful customer journey.