2024 JUDGE'S PROFILE
Vanessa Tsang
Global CRM Strategy Lead
Shell
Vanessa Tsang is a passionate Marketer with over 20 years of experience in local and regional roles at Shell covering consumer Loyalty & CRM marketing, marketing communications, operations excellence, events, partnerships, and strategy development in Hong Kong, Malaysia, Singapore, and Indonesia.
Vanessa now shapes the CRM strategic roadmap for Shell Global Mobility business and drives the change management journey orchestrating 1:1 personalized customer experience in this exciting time of energy transition and mobility disruption. Vanessa is a fan of unconventionality and her openness to wild ideas unlocked creativity in her team and agency partners with the resultant hashtag #thankyouShell.
Vanessa supports HeforShe and is an active Committee member of Women’s Network at Shell.
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