2024 JUDGE'S PROFILE

Diana Minglis

Vice President Marketing and Market Development

VIASAT INTERNATIONAL GOVERNMENT

Diana is a seasoned marketing professional with a diverse career trajectory, initially in publishing before finding her niche in the communications industry. As a passionate storyteller, Diana champions customer-centric marketing, employing the power of narrative to bridge the gap between technology and the human experience. With a strong conviction that every customer evaluates purchasing decisions through both an emotional as well as a rational and financial perspective, Diana firmly believes that modern marketing must be a two-way conversation where brand interactions evoke genuine responses, and every customer touchpoint is an opportunity for both meaningful and measurable engagement.
In her current role as VP of Marketing and Market Development at Viasat International Government, Diana emphasises a nuanced approach that prioritises respect for local context, conditions and purchasing behaviours, ensuring the most effective engagement with a broad spectrum of culturally distinct audiences.

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