2026 JUDGE'S PROFILE

Wonchalom Romsaisiri

Brand, Communications and Campaign Management

Lotus’s (by CP AXTRA)
Wonchalom Romsaisiri is a marketing and brand management leader with more than 10 years of experience across Thailand and the Asia-Pacific region, gained through leadership roles in world’s leading FMCG and retail organisations. He currently leads brand & campaign management at Lotus’s Thailand (CP AXTRA), where he oversees integrated brand strategy, customer engagement, and large-scale marketing campaigns that drive business growth and strengthen brand equity.

Prior to this, he held brand and product management roles at global organisations including L’Oréal, Unilever, and Tesco, delivering award-winning initiatives across local and regional markets.

Having started his career through a highly competitive Management Trainee programme, He has built extensive expertise across marketing , proposition, sales (MT&GT) , e-commerce, trade planning, and business development.

In addition to his corporate leadership experience, he serves as an independent marketing advisor to businesses within his family’s portfolio, supporting both private enterprises and publicly listed companies across the real estate, healthcare, and automotive industries. He holds a B.Sc. in Chemistry, an MBA, and a M.Sc. International Business from the United Kingdom.

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Brand, Communications and Campaign Management

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