Cheryl Yong

Head of Marketing and Product Development APAC

SIG Combibloc

Cheryl is a seasoned and agile marketing professional with 18 years of experience in industries ranging from entertainment to FMCG and recently, packaging solutions industry. As a pragmatic and creative marketer who focus on driving sustainable business growth, she started her career in Walt Disney Studios, honing her creativity in marketing and driving publicity; then moved on to FMCG industry where she spent 12 years across local and multinational organizations within APAC region (Mamee-Double Decker, Nestlé and Kelloggs). During her time in FMCG, she has led brand-building initiatives with a commercial view, insights-driven innovations, media and communications. Her passion in driving environmentally sustainable innovations has recently led her to SIG, a key player in packaging solutions as she believes in making a difference along the F&B value chain.