2024 Winners
Marketer of the Year
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Mondelēz International (Thailand) |
1. Excellence in Advertising
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Gold Kaniva Pet Food Campaign: KANIVA : Grow up together |
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Silver Lotus’s Campaign: Revolutionizing Customer Loyalty: Capturing young generation members through innovative and personalized loyalty program |
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Bronze Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
2. Excellence in AI-Powered Storytelling
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Gold Central Retail Brand: Central Department Store Campaign: Central Music Summer Fest Agency: iProspect |
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Silver Central Retail Brand: Central Department Store Campaign: Shepossible for International Women’s Day Agency: iProspect |
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Bronze Lotus’s Campaign: Price Leadership |
3. Excellence in Anniversary Marketing
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Gold PepsiCo Brand: Lay’s Campaign: Lay’s Smile Your Way Agencies: Brilliant & Million, Zenith, Leo Burnett Thailand, PXP Studios, Publicis Media |
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Silver Charoen Pokphand Group Campaign: For A Better Tomorrow Agencies: Ogilvy Group Thailand, Initiative (Thailand), Phenomena |
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Bronze Amari Bangkok Campaign: Amari Bangkok 30th Anniversary |
4. Excellence in B2B Marketing
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Gold Siam Commercial Bank Campaign: Empowering Small Giants in Trade |
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Silver Central Pattana Campaign: LEAD by CENTRAL PATTANA (Central Pattana Leading Entrepreneur Advanced Development Program) |
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Bronze Krungthai Bank Campaign: The Long Love Loan Agency: i-dac Bangkok |
5. Excellence in Brand Awareness
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Silver Krungthai-AXA Life (KTAXA) Campaign: Being A Women Shouldn’t Be a Risk Agencies: Publicis Thailand, Wavemaker |
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Bronze Lotus’s Campaign: The First-ever Lucky Tablecloth: Lotus Sets a New Standard in Chinese New Year Celebration. |
6. Excellence in Brand Strategy
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Gold Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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Silver Dutch Mill Brand: Delight Campaign: Not Very Sweet Agency: Ogilvy Group Thailand |
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Bronze Kaniva Pet Food Campaign:KANIVA : Grow up together |
7. Excellence in Communications / Public Relations
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Gold Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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Silver Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: PEPSI – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
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Bronze Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: MSL Thailand |
8. Excellence in Consumer Insights / Market Research
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Gold FWD Life Insurance (Thailand) Campaign: #Life in hashtag Agencies: dentsu X Thailand, Grey Thailand |
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Silver Krungthai Bank Campaign: Busting the Fraudsters: Spreading Financial Fraud Education Agency: Digitas Thailand |
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Bronze Ek-Chai Distribution System Brand: Lotus’s Campaign: LOTUS’S We hear you promotion Agencies: The Leo Burnett Group Thailand, Digitas Thailand |
9. Excellence in Content Marketing
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Gold YUM Restaurants International Thailand Brand: KFC Campaign: THE SOCIAL FAST-FOOD PETITION Agencies: Brilliant & Million, Initiative, VML |
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Silver CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven celebrates “The Spirit of Teachers” Agency: M A M HEART COMPANY |
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Bronze Pernod Ricard Brand: Jameson Connects Campaign: Jameson Connects Agency: YouMakeMe Agency |
10. Excellence in CSR / Cause Marketing
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Gold The Mall Group Campaign: M Heart Campaign “Sai Lohit Sai Jai Campaign” |
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Silver Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Ally Agencies: Leo Burnett, Wavemaker |
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Bronze Toyota Motor Thailand Brand: Toyota Corporate Campaign: Toyota Corporate Road Safety Agency: dentsu X Thailand |
11. Excellence in Customer Engagement
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Gold The Mall Group Campaign: Platinum M – Platinum M Curated Dining |
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Silver Halls XS Campaign: Halls XS Beverage: Breathe to Feel Unstoppable Agency: Ogilvy & Wavemaker |
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Bronze CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Appsynth Asia |
12. Excellence in Data Privacy and Security Marketing
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Gold The Securities and Exchange Commission Campaign: Don’t Let The Hype Fool you! Agency: Platform Integrated |
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Silver Siam Commercial Bank Brand: SCB Campaign: SCB Fraud Fighter : Empowering Thais to Fight Fraud |
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Bronze The Capital Market Development Fund Brand: CMDF Campaign: Check, Check and Check before investing Agency: Ogilvy Group Thailand |
13. Excellence in Data-Driven Marketing
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Gold BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Silver Central Watsons Brand: Watsons Thailand Campaign: ROAS Bliss: Fixing Ad Spend Leaks with Data Signals Agency: Carat (Thailand). |
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Bronze Estée Lauder Company (Thailand) Brand: Estee Lauder Company Campaign: Customer Data Platform Fiscal Year 2024 All Brands Agency: Carat (Thailand). |
14. Excellence in Digital Marketing
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Gold Halls Campaign: Halls Nam Kang Sai Agency: Ogilvy & Wavemaker |
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Silver Kaniva Pet Food Campaign: KANIVA : Grow up together |
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Bronze Lotus’s Campaign: Lotus’s Seasonal : Great happiness campaign Agency: Mindshare Thailand |
15. Excellence in eCommerce Marketing
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Gold Danone Thailand Brand: Hi-Q Campaign: Embracing Online Journey Complexity with Shopee Solutions |
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Silver Colgate-Palmolive (Thailand) Brand: Colgate Campaign: Colgate: Cracking the E-Commerce Code Agency: Wavemaker Thailand |
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Bronze Lotus’s Brand: Lotus’s Shop Online Campaign: Lotus’s Shop Online: Serving a holistic fulfilment to every need |
16. Excellence in Event Marketing
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Gold Lay’s Campaign: Lay’s Theatre of Joy Agency: The Leo Burnett Group Thailand |
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Silver Siam Daikin Sales (Thailand) Brand: Daikin Campaign: Daikin MAX Inverter Star Series Phenomenon Agencies: dentsu X Thailand, Hakuhodo (Bangkok), Four Hundred |
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Bronze Merz Healthcare (Thailand) Company Brand: Merz Aesthetics Thailand Campaign: Merz Aesthetics Expo Agencies: Unite Media, FleishmanHillard, Maxsys Media |
17. Excellence in Experiential Marketing
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Gold Lay’s Campaign: Lay’s Theatre of Joy Agency: The Leo Burnett Group Thailand |
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Silver Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: PEPSI – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
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Bronze NETFLIX Thailand Brand: NETFLIX Campaign: The Listing / ‘6ixtynin9, The Series’ Agencies: Digitas Thailand, The Leo Burnett Group Thailand |
18. Excellence in Influencer / KOLs Marketing
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Gold The Coca-Cola Thailand Brand: The Coca-Cola Company Campaign: Coke Social Kitchen Agency: Ogilvy Group Thailand |
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Silver Siam Commercial Bank Campaign: Mae Manee Chuan Chim |
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Bronze NETFLIX Thailand Brand: NETFLIX Campaign: The Listing / ‘6ixtynin9, The Series’ Agencies: Digitas Thailand, The Leo Burnett Group Thailand |
19. Excellence in Integrated Marketing
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Silver The Minor Food Group (The Pizza Company) Brand: The Pizza Company Campaign: The Pizza Company Buy 1 Get 1 Campaign Agencies: Publicis, Adapter, Mindshare |
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Bronze Merz Healthcare (Thailand) Company Brand: Merz Aesthetics Thailand Campaign: Merz Aesthetics Expo Agencies: Unite Media, FleishmanHillard, Maxsys Media |
20. Excellence in Interactive Marketing / AR & VR
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Gold Central Retail Brand: Central Department Store Campaign: Let’s Celebrate with Central Agency: iProspect |
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Silver Nestlé (Thai) Brand: Minere Campaign: Minere Crush on You Campaign Agencies: UM Thrive Thailand, Candy Cloud |
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Bronze CPF (Charoen Pokphand Foods) Brand: CP Xtreme Campaign: Alpha Only Agency: Yell Advertising (Bangkok) |
21. Excellence in Launch Marketing
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Silver Halls XS Campaign: Halls XS Beverage Agency: Ogilvy & Wavemaker |
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Bronze Thainamthip Brand: Coca-Cola Campaign: Coke Zero x EGG Digital: the extreme Lime experience Agency: EGG Digital |
22. Excellence in Location-Based Marketing
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Ally Agencies: Leo Burnett, Wavemaker |
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Silver Lotus’s Campaign: Revolutionizing Customer Loyalty: Capturing young generation members through real-time situations and locations |
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Bronze PepsiCo Brand: Lay’s Campaign: Lay’s Up-gram for everyone Agency: Zenith |
23. Excellence in Loyalty Marketing
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Gold CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Appsynth Asia |
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Silver Lotus’s Campaign: Revolutionizing Customer Loyalty: Capturing young generation members through innovative and personalized loyalty program |
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Bronze Preserved Food Specialty Brand: Dreamy Campaign: Dreamy x EGG Digital: Lucky Draw Campaign Agency: EGG Digital |
24. Excellence in Marketing Innovation
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Gold L’Oréal Thailand Brand: Garnier Campaign: Garnier Bright Complete Agencies: Wavemaker Thailand, Aflorithmic.ai, SOHO Square |
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Silver Burger King Campaign: The Real Burger Agency: Ogilvy Group Thailand |
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Bronze CP-Meiji Brand: Meiji Pasteurized Milk Campaign: Meiji Zero Coffee Latte – 0% Sucrose Added Agencies: Adapter Digital, Carat (Thailand) |
25. Excellence in Marketing to a Specific Audience
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Gold DKSH (Thailand) Brand: Haw Par Tiger Balm (Thailand) Campaign: Tiger Balm: Reconnecting with Gen Z Chinese Travelers in Thailand Agencies: TRAXASIA, Publicis Thailand |
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Silver Ayudhya Capital Auto Lease Brand: Car4Cash Campaign: The Helping Foot Agencies: dentsu X Thailand, Ogilvy Soho Square |
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Bronze BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
26. Excellence in Marketing Transformation
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Gold Mahajak Development Brand: Mitsubishi Heavy Duty Air Conditioners Campaign: Enjoy Summer with Mitsubishi Heavy Duty Agencies: iProspect, Merkle |
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Silver Lotus’s Brand: Lotus’s Shop Online Campaign: Lotus’s Shop Online: Serving a holistic fulfilment to every need |
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Bronze Napa Solutions Brand: Airdog Thailand Campaign: Venuee Transforms Airdog’s E-commerce Sales in Thailand’s Competitive Landscape Agency: Venuee |
27. Excellence in Media Strategy
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Gold NETFLIX Thailand Brand: NETFLIX Campaign: The Listing / ‘6ixtynin9, The Series’ Agencies: Digitas Thailand, The Leo Burnett Group Thailand |
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Silver BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Bronze Volleyball World Campaign: Volleyball World’s Winning Marketing Strategy -Reigniting a Nation’s Passion Agency: Primal |
28. Excellence in Mobile Marketing
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Gold CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Appsynth Asia |
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Silver BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Bronze PepsiCo Brand: Lay’s Campaign: Lay’s Smile Your Way Agencies: Brilliant & Million, Zenith, Leo Burnett Thailand, PXP Studios, Publicis Media |
29. Excellence in Multilingual Marketing
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Gold A. Menarini Thailand Brand: Kamillosan M Campaign: Kamillosan M “Treat your sore throat before it gets worse” Agency: EssenceMediacom |
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Silver Vejthani Campaign: Saving Lives: Worldwide Wellness with International Multilingual Marketing Agency: Primal |
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Bronze ST Telemedia Global Data Centres (Thailand) Campaign: ST Telemedia Global Data centres (Thailand) |
30. Excellence in Omnichannel
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Gold Thainamthip Brand: Coca-Cola Campaign: Coke Zero x EGG Digital: the extreme Lime experience Agency: EGG Digital |
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Silver PepsiCo Brand: Pepsi Campaign: Pepsi South Power: The South Power, Southern Revolution Agency: Zenith |
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Bronze Nestlé Brand: Nescafé Campaign: Nescafé x EGG Digital: Make your World Agency: EGG Digital |
31. Excellence in Out-Of-Home Advertising
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Gold Ek-Chai Distribution System Brand: Lotus’s Campaign: LOTUS’S We hear you promotion Agencies: The Leo Burnett Group Thailand, Digitas Thailand |
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Silver CPF (Charoen Pokphand Foods) Brand: CP Xtreme Campaign: UnderCheeseStuction Agency: Yell Advertising (Bangkok) |
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Bronze Possefy Group Brand: OPPO Campaign: Festive Fusion: Amplifying Connections, Celebrating Traditions. Agency: dentsu X Thailand |
32. Excellence in Performance Marketing
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Gold Estée Lauder Company (Thailand) Brand: Estee Lauder Company Campaign: Brand Storytelling: Distinction with AI Enabler Media Agency: Carat (Thailand) |
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Silver Central Watsons Brand: Watsons Thailand Campaign: ROAS Bliss: Fixing Ad Spend Leaks with Data Signals Agency: Carat (Thailand) |
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Bronze Minor Hotels Brand: Anantara Hotels & Resorts Campaign: Limited Time Luxuries – Anantara Hotels & Resorts January Flash Sale Agency: eMarketingEye |
33. Excellence in Personalisation Marketing
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Gold UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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Silver Nestlé Campaign: Nestlé x EGG Digital: the bigger data pack, the better value Agency: EGG Digital |
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Bronze Central Retail Brand: Central Department Store Campaign: Shepossible for International Women’s Day Agency: iProspect |
34. Excellence in Programmatic Marketing
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Gold UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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Silver Ayudhya Capital Auto Lease Brand: Car4Cash Campaign: The Helping Foot Agencies: dentsu X Thailand, Ogilvy Soho Square |
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Bronze Watsons Campaign: Watson’s Mastering Programmatic: Crafting Personalized Connections with Precision Agencies: Carat, Hybrid |
35. Excellence in Retail / Shopper Marketing
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Gold Lotus’s Campaign: The First-ever Lucky Tablecloth: Lotus Sets a New Standard of Retail Shopping in Chinese New Year Celebration. |
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Silver Central Retail Brand: Central Department Store Campaign: Let’s Celebrate with Central Agency: iProspect |
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Bronze The Mall Group Campaign: Bangkok Shopping Festival 2023 (Kung-fu Shopping) |
36. Excellence in Search Marketing
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Gold Vejthani Campaign: Saving Lives: Worldwide Wellness with International Multilingual Search Marketing Agency: Primal |
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Silver Toyota Motor Thailand Brand: Toyota Campaign: Toyota SEM media Agency: dentsu X Thailand |
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Bronze A. Menarini Thailand Brand: Sambucol Campaign: Sambucol – Strong immunity is essential; acquire it by exploration Agency: EssenceMediacom Thailand |
37. Excellence in Social Media Marketing
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Gold Volleyball World Campaign: Volleyball World’s Winning Marketing Strategy -Reigniting a Nation’s Passion Agency: Primal |
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Silver Danone Thailand Brand: Dumex Campaign: Dumex – ‘So Much More’ Social Media Marketing Agencies: VML, Wavemaker |
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Bronze Napa Solutions Brand: Airdog Thailand Campaign: Venuee Supercharges Airdog’s E-commerce Sales in Thailand’s Competitive Landscape Agency: Venuee |
38. Excellence in Sponsorship Activation
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Gold Ajinomoto Sales (Thailand) Brand: Birdy Campaign: Birdy Café Agency: dentsu X Thailand |
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Silver |
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Bronze PFG-Pataya Food Group Brand: Mongkut Talay Campaign: Deliciousness Crowned In EveryDish Agency: The Platform |
39. Excellence in TV / Video Advertising
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Gold Possefy Group Brand: OPPO Campaign: OPPO Find N3 Series: Media Revolution Unleashed Agency: dentsu X Thailand |
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Silver A. Menarini Thailand Brand: Kamillosan M Campaign: Kamillosan M “Treat your sore throat before it gets worse” Agencies: EssenceMediacom, Dentsu One (Bangkok) |
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Bronze Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
40. Excellence in Urban Guerrilla Marketing
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Gold Ek-Chai Distribution System Brand: Lotus’s Campaign: LOTUS’S We hear you promotion Agencies: The Leo Burnett Group Thailand, Digitas Thailand |
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Silver PFG-Pataya Food Group Brand: Mongkut Talay Campaign: Deliciousness Crowned In EveryDish Agency: The Platform |
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Bronze Nestlé (Thai) Brand: Minere Campaign: Minere Crush on You Campaign Agencies: UM Thrive Thailand, Candy Cloud |
41. Excellence in Viral Marketing
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Gold Minor Food Group Brand: Burger King Campaign: The Real Burger Agency: Soho Square a Branch Office of WPP (Thailand) |
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Silver Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Bronze Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
42. Marketing Leader of the Year
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Gold Central Pattana Individual: Dr. Nattakit Tangpoonsinthana |
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Silver Lotus’s Individual: Vorawan Phianlikhitwong |
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Bronze Venuee Individual: Peerapat Chitsakdanon |
43. Marketing Team of the Year
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Gold Danone Thailand |
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Silver Lotus’s |
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Bronze Charoen Pokphand Foods |