Winners

Marketer of the Year
Manulife Singapore
1. Excellence in Advertising
Gold
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
Silver
DBS
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World
Bronze
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
2. Excellence in B2B Marketing
Gold
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
Silver
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Bronze
SAP
Campaign: SAP HR SuccessFactors Campaign
Agency: Construct Digital
3. Excellence in Brand Awareness
Gold
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
Silver
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
Bronze
Income
Campaign: Last Sandwich Generation
Agency: BBH Asia Pacific
4. Excellence in Brand Strategy
Gold
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
Silver
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Bronze
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
5. Excellence in Communications / Public Relations
Gold
FairPrice Group
Brand: NTUC FairPrice
Campaign: FairPrice Priority Shopping Hour, FairPrice on Wheels and FairPrice Housebrand Price Freeze initiative
Agency: Golin Singapore
Silver
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
Bronze
FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group
6. Excellence in Consumer Insights / Market Research
Gold
Restaurant Brands International
Brand: Burger King
Campaign: Burger King’s Content Kitchen
Agency: MullenLowe Group Singapore
Silver
Health Promotion Board
Campaign: Captain Sleep
Agency: Publicis Singapore
Bronze
United Overseas Bank
Campaign: Lady’s Savings Account Launch
Agency: BBH Singapore
7. Excellence in Content Marketing
Gold
Central Provident Fund (CPF) Board
Campaign: Facts of Life: The Future Is Closer Than You Think
Agency: Wild Advertising & Marketing
Silver
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Bronze
National Volunteer and Philanthropy Centre
Campaign: The City of Good Show: Saving Our Charities
8. Excellence in Corporate Social Responsibility
Gold
DBS
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World
Silver
Ocean Purpose Project
Campaign: OPP Community Covid Programme
Agency: Ocean Purpose Project
Bronze
Senoko Energy
Campaign: Senoko Power Gig
Agency: GERMS
9. Excellence in Customer Engagement
Gold
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
Silver
Sage Software Asia
Brand: Sage
Campaign: Thousand Paper Cranes
Bronze
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
10. Excellence in Data-Driven Marketing
Gold
Restaurant Brands International
Brand: Burger King
Campaign: Burger King’s Content Kitchen
Agency: MullenLowe Group Singapore
Gold
Pan Pacific Hotels Group
Campaign: Unlocking Competitive Advantage – Proving the Value in First Party Data
Agency: Mezzo Labs
Silver
NTUC Income
Campaign: Incomes Data-Driven Omnichannel Strategy
Agency: Happy Marketer, A Merkle Company
Bronze
Rentokil
Campaign: Staying relevant and maintaining Rentokil’s dominance using data-driven marketing strategies
Agency: OOm
Bronze
DBS
Campaign: DBS Lifestyle App
11. Excellence in Digital Marketing
Gold
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Silver
Wacom Southeast Asia
Brand: Wacom
Campaign: I CREATE
Agency: REBL/TJT
Bronze
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
12. Excellence in eCommerce Marketing
Gold
Pan Pacific Hotels Group
Campaign: Unlocking Competitive Advantage – Proving the Value in First Party Data
Agency: Mezzo Labs
Silver
HP
Campaign: HP Sprocket Studio Launch
Agency: KRDS Digital
Bronze
Hitachi Home Electronics Asia (Singapore)
Brand: Hitachi
Campaign: Accelerated Digital Transformation
Agency: REBL
13. Excellence in Event Marketing (Physical)
Gold
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
Silver
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
Bronze
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
14. Excellence in Event Marketing (Virtual)
Gold
Lancome
Campaign: Lancome Genifique #LiveYourStrength Virtual Flagship Store
Agency: MERCURY
Silver
AP Media
Campaign: The Front Row
Bronze
KFC Singapore
Campaign: KFC International Fried Chicken Day Virtual Eat-Together Event
15. Excellence in Experiential Marketing
Gold
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
Silver
Hooq
Campaign: She’s A Terrorist And I Love Her (SATAILH) Media Launch
Agency: That Marketing Guy
Bronze
UOB Cards
Campaign: KrisFlyer UOB Credit Card Launch
Agency: GERMS Digital
16. Excellence in Gamification
Gold
KFC Singapore
Campaign: KFC Spin & Sure Win
Silver
StarHub
Campaign: The All-New StarHub Rewards – Say Hello To Rewards In A Snap!
Technology Platform: Perx Technologies
Bronze
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
17. Excellence in Influencer Marketing
Gold
Central Provident Fund (CPF) Board
Campaign: Facts of Life: The Future Is Closer Than You Think
Agency: Wild Advertising & Marketing
Silver
Garmin Singapore
Campaign: Garmin Singapore Ambassador and KOL Program
Agency: Meet Isaac
Bronze
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
Bronze
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
18. Excellence in Integrated Marketing
Gold
HSBC Singapore
Campaign: HSBC Credit Cards #BringMeAlong Campaign
Agencies: Ogilvy, PHD Singapore
Silver
UOB
Campaign: UOB Mighty
Agency: GERMS
Bronze
Singapore University of Technology and Design
Campaign: Challenging University Giants by Reimagining the Future
Agency: MullenLowe Group Singapore
19. Excellence in Interactive Marketing / AR & VR
Gold
Sentosa Development Corporation
Campaign: Virtual Sentosa
Agency: BBH Singapore
Silver
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Bronze
HSBC Bank Singapore
Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story
Agencies: Ogilvy, PHD Singapore
20. Excellence in Launch / Re-launch Marketing
Gold
NTUC FairPrice
Brand: FairPrice Xtra
Campaign: Something Xtra for Everyone
Agency: Havas Media Singapore
Silver
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
Bronze
GRID Communications
Brand: Grid Mobile
Campaign: Grid Mobile launch
Agency: antics@play
21. Excellence in Loyalty Marketing

 

Gold
StarHub
Campaign: The All-New StarHub Rewards – Say Hello To Rewards In A Snap!
Technology Platform: Perx Technologies
Silver
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
Bronze
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agency: GERMS
22. Excellence in Marketing Innovation
Gold
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
Silver
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Bronze
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
23. Excellence in Marketing to a Specific Audience
Gold
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
Silver
National Council of Social Service
Brand: Beyond the Label
Campaign: Beyond the Label – Mental Health Public Education
Agency: McCann Worldgroup Singapore
Bronze
People’s Association
Brand: Active Ageing
Campaign: Spend Your Life Living
Agency: Zoo Group Singapore
24. Excellence in Marketing Transformation
Gold
ST Engineering
Brand: AGIL
Campaign: AGIL – Unifying Brilliance
Agency: Activiste
Silver
Shi Hui Yuan
Campaign: Transforming Traditional: SHI HUI YUAN
Bronze
Manulife Singapore
Campaign: Manulife Excellence in Marketing Transformation
25. Excellence in Media Strategy
Gold
Hitachi Home Electronics Asia (Singapore)
Brand: Hitachi
Campaign: Accelerated Digital Transformation
Agency: REBL
Silver
Standard Chartered Bank Singapore
Campaign: The Power of X
Agency: Carat Singapore
Bronze
NTUC FairPrice
Brand: FairPrice Xtra
Campaign: Something Xtra for Everyone
Agency: Havas Media Singapore
26. Excellence in Mobile Marketing
Gold
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
Agency: MullenLowe Group Singapore
Silver
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Bronze
HSBC Bank Singapore
Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story
Agencies: Ogilvy, PHD Singapore
27. Excellence in Out-Of-Home Advertising
Gold
Singapore University of Technology and Design
Campaign: Challenging University Giants by Reimagining the Future
Agency: MullenLowe Group Singapore
Silver
Health Promotion Board
Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown
Agency: Publicis Singapore
Bronze
Singlife
Campaign: Singlife Account
Agencies: Garreck Direct Communications, Unity Media, JIN Design
28. Excellence in Performance Marketing
Gold
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Silver
National University Of Singapore
Brand: NUS Business School
Campaign: NUS Business School Graduate Studies
Agency: Construct Digital
Bronze
HSBC Singapore
Brand: HSBC Commercial Banking Singapore
Campaign: HSBC Commercial Banking Singapore: The Bank for Bigger Dreams
Agency: MullenLowe Group Singapore
29. Excellence in Personalisation Marketing
Gold
NTUC Income
Campaign: Incomes Omnichannel Personalisation Strategy
Agency: Happy Marketer, a Merkle Company
Silver
Grab
Campaign: GrabForGood Personalised Social Impact Reports
Bronze
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
30. Excellence in Pivot Marketing
Gold
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
Silver
UOB
Campaign: ShopUOB
Agency: GERMS
Bronze
Hitachi Home Electronics Asia (Singapore)
Brand: Hitachi
Campaign: Accelerated Digital Transformation
Agency: REBL
31. Excellence in Programmatic Marketing
Gold
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Silver
Hong Leong Finance
Campaign: Business Loans Digital Campaign
Silver
Marina Bay Sands
Campaign: Powering Performance with Machine Learning
Agency: ForwardPMX
Bronze
Standard Chartered Bank
Campaign: Harnessing the power of multi-channel personalisation
Agency: iProspect
32. Excellence in Public Sector / Non-Profit Marketing
Gold
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
Silver
Central Provident Fund (CPF) Board
Campaign: Facts of Life: The Future Is Closer Than You Think
Agency: Wild Advertising & Marketing
Bronze
National Arts Council
Campaign: SG Culture Anywhere
Agency: Tate Anzur
33. Excellence in Search Marketing
Gold
UBS Asset Management Singapore
Campaign: Winning in Search and Financial Services – Supercharging our B2B SEO
Agency: RED² Digital
Silver
Rentokil
Campaign: Search and Results: Using the power of Search to beat Rentokil’s competitors
Agency: OOm
Bronze
Inspizone
Campaign: Inspizone Multi-Dimensional Search Campaign
34. Excellence in Shopper Marketing
Gold
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
Silver
HP
Campaign: HP Sprocket Studio Launch
Agency: KRDS Digital
Bronze
Shi Hui Yuan
Brand: Tubby Belly
Campaign: Hyper Targeted, Customer-Focused Shopping Experience: Tubby Belly
35. Excellence in Social Media Marketing
Gold
Wacom Southeast Asia
Brand: Wacom
Campaign: I CREATE
Agency: REBL/TJT
Silver
StarHub
Brand: giga!
Campaign: Ditch Your Glitch
Agency: PROTOCOL
Bronze
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
36. Excellence in Sponsorship Activation
Gold
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
Silver
UnionPay International
Campaign: #WinYourWay
Agency: antics@play
Bronze
DBS
Campaign: DBS Live Fresh Card x Culture Cartel 2019
37. Excellence in Sports / eSports Marketing
Gold
AIA Singapore
Campaign: Embracing New Norms
Agency: DSTNCT
Silver
T2 APL 
Brand: T2
Campaign: Seamaster T2 Diamond 2019 Singapore
Agency: Dentsu Sports Asia
Bronze
Orange Room, Novastella Consultancy
Campaign: Run for Heroes 2020
Agency: Black Dot
38. Excellence in TV / Video Advertising
Gold
Income
Campaign: Last Sandwich Generation
Agency: BBH Asia Pacific
Silver
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Bronze
AXA Singapore
Campaign: AXA Critical Illness Campaign – The Family Portrait
Agency: Viddsee
Bronze
Singapore Telecommunications
Brand: Singtel
Campaign: His Grandfather’s Road
39. Excellence in Viral Marketing
Gold
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
Silver
Income
Campaign: Last Sandwich Generation
Agency: BBH Asia Pacific
Bronze
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
40. CMO of the Year (Individual)
Gold
Standard Chartered Bank
Individual: Emma Sheller
Silver
Income
Individual: Marcus Chew
Bronze
Workday
Individual: Geoff Kelly
41. Marketing Innovator of the Year (Individual)
Gold
The Coca-Cola Company
Individual: Lim Kean Yew
Silver
Manulife Singapore
Individual: Cheryl Lim
Bronze
Shaw Industries (a Berkshire Hathaway company)
Individual: Ace Le