2023 Winners
Marketer of the Year
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McDonald’s Singapore |
1. Excellence in Advertising
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Gold HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Silver Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
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Bronze Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
2. Excellence in Anniversary Marketing
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Gold The LEGO® Group Campaign: LEGO® 90th Anniversary Campaign Agency: Initiative APAC |
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Silver Scoot Campaign: Celebrating 10 Years of Scootin’ Agencies: PHD Singapore, VMLY&Rl |
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Bronze KFC Singapore Campaign: KFC Singapore 45th Anniversary #MeAndMyKFC Agency: Havas Media Singapore |
3. Excellence in B2B Marketing
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Gold Microsoft Campaign: Code; without Barriers Agency: McCann Worldgroup Singapore |
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Silver Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Bronze NCS Brand: Telco+ Campaign: NCS Telco+ Launch Agency: Dentsu Singapore |
4. Excellence in Brand Awareness
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Gold Singtel Campaign: The Making of a 5G Nation Agency: Akanga Film Asia |
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Silver Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agencies: MullenLowe Singapore, Spark Foundry Singapore, Performics India |
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Bronze Singapore Life Brand: Singlife Campaign: What I Wish I Knew in NS Agency: SPH Media Content Lab |
5. Excellence in Brand Strategy
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Gold Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Silver Changi Airport Group Campaign: Borderless Adventure Agency: DDB Group Singapore |
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Bronze Wholesome Savour Campaign: Rebranding Wholesome Savour Agency: antics@play |
6. Excellence in Communications / Public Relations
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Gold The LEGO® Group Campaign: LEGO® Technic™ McLaren F1 Pop-Up Experience Agencies: Tate Anzur, Momenntum, Distilleri |
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Silver Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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Bronze Geneco Campaign: #GreenForProsperity |
7. Excellence in Consumer Insights / Market Research
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Gold foodpanda Singapore Brand: pandamart Campaign: Chill, we got you fresh! Agencies: YouGov, Dentsu |
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Silver Ego Pharmaceuticals (Singapore) Brand: QV Skincare Campaign: 10 out of 10 dermatologists in Singapore recommend QV for dry or sensitive skin |
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Bronze Standard Chartered Bank Campaign: Global Digital Platform CX Uplift Agencies: Qualtrics, Happy Marketer, Google Analytics |
8. Excellence in Content Marketing
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Gold Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
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Silver Singtel Campaign: Hunt for the Lucky Tiger Agency: Akanga Film Asia |
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Bronze National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
9. Excellence in COVID-19 Related Campaigns
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Gold McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
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Silver Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
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Bronze Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
10. Excellence in CSR / Cause Marketing
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Gold Singtel Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders Agency: Leo Burnett Singapore |
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Silver Geneco Campaign: #HappilyEverAfter |
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Bronze Yahoo Campaign: Yahoo Earth Day – Championing sustainability through inbox decluttering. Agencies: Blue Totem Communications, One9ninety |
11. Excellence in Customer Engagement
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Gold minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyse |
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Silver McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agency: Leo Burnett Singapore |
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Bronze Jewel Changi Airport Campaign: Jewel Infinity |
12. Excellence in Data-Driven Marketing
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Gold The Coca-Cola Company Brand: Coca-Cola Campaign: Take home the taste of Chinese New Year Agencies: EssenceMediacom, WPP, The Trade Desk |
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Silver Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
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Bronze Doctor Anywhere Campaign: DA Performance Marketing Agency: ADK Connect Singapore |
13. Excellence in Digital Marketing
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Gold Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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Silver UOB Brand: UOB Cards – The Travel Insider Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
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Bronze Central Provident Fund Board (CPF Board) Campaign: A Purposeful Life Agency: McCann Worldgroup Singapore |
14. Excellence in eCommerce Marketing
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Gold Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
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Silver The LEGO® Group Campaign: Builds for Two Agency: Our LEGO Agency (OLA) Asia |
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Bronze UA SPORTS (S.E.A.) Brand: Under Armour Campaign: Under Armour x Lazada Singapore Super Brand Day 2022 |
15. Excellence in Event Marketing
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Gold Mandai Wildlife Group Brand: Jurong Bird Park Campaign: A Flight To Remember |
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Silver Mandai Wildlife Group Campaign: Festive Wild-erland: A Black & White Celebration |
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Bronze Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
16. Excellence in Experiential Marketing
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Gold Audi Singapore Brand: Audi Campaign: Semi Permanent: City Utopia @ Audi’s House of Progress Agencies: PHD Singapore, DRUM |
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Silver Advanced Micro Devices Brand: AMD Campaign: AMD Gaming Suite – The Ultimate Gaming Experience Agency: Eliphant |
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Bronze McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
17. Excellence in Gaming
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Gold Changi Airport Group Campaign: ChangiVerse Agency: Accenture Song |
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Silver Sentosa Development Corporation Brand: Sentosa Campaign: SentosaLand: Discoveries Reimagined Agency: GOVT Singapore |
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Bronze Unilever Singapore Brand: Magnum Campaign: Magnum Classic Remix Arcade Agency: Jack Morton Worldwide |
18. Excellence in Influencer/ KOLs Marketing
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Gold minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyse |
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Silver Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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Bronze Citibank Singapore Brand: Citi Plus Campaign: Citi Plus Launch Agencies: Spark Foundry Singapore, MullenLowe Singapore, 360 Communications |
19. Excellence in Integrated Marketing
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Gold Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Silver HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Bronze NTUC Fairprice Brand: FairPrice Campaign: Greater Value Every Day Agency: IrisNation Singapore |
20. Excellence in Interactive Marketing / AR & VR
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Gold Sentosa Development Corporation Brand: Sentosa Campaign: SentosaLand: Discoveries Reimagined Agency: GOVT Singapore |
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Silver HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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Bronze CapitaLand Investment (CLI) Campaign: CapitaVerse Agency: BRCKTS |
21. Excellence in Launch Marketing
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Gold HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Silver Citibank Singapore Brand: Citi Plus Campaign: Get Ahead with The Bank That Knows Wealth Agencies: MullenLowe Singapore, Spark Foundry, Concept Alliance, 360 Communications |
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Bronze Trust Bank Singapore Campaign: Trust Bank – Launch Campaign Agency: Irisnation Singapore |
22. Excellence in Loyalty Marketing
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Gold minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyse |
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Silver Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s MyM Rewards Agencies: Paprika Global, part of Distilleri Group, OMD Singapore |
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Bronze Hewlett Packard Enterprise (HPE) Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
23. Excellence in Marketing Innovation
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Gold Diageo Brand: Johnnie Walker Campaign: Unleashing Whiskey Desire: Johnnie Walker’s Ground-breaking NFT Launch Agencies: PHD Singapore, Deloitte UK, BlockBar, Virtue |
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Silver HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Bronze Tall Ship Adventures Brand: The Royal Albatross Campaign: Innovating Royal Albatross Experiences To Create the World’s First – Ever Dog Cruise |
24. Excellence in Marketing to a Specific Audience
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Gold Changi Airport Group Campaign: ChangiVerse Agency: Accenture Song |
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Silver Singapore Police Force Campaign: XMM Scam Agencies: Starcom Singapore, Publicis Content, Hepmil Singapore |
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Silver National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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Bronze HSBC Singapore Campaign: Sow the Seeds of Good: A Greener Tomorrow Starts Today Agency: Ogilvy Singapore |
25. Excellence in Marketing Transformation
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Gold Manulife Brands: Manulife (APAC, Europe, Canada), John Hancock (US) Campaign: Manulife Global In-housing & Digital Transformation Agency: Media.Monks |
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Silver AIA Group Campaign: Marketing Transformation – Website Integrated Sales Enhancement (WISE) |
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Bronze Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
26. Excellence in Media Strategy
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Gold Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agencies: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications |
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Silver Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Bronze minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyse |
27. Excellence in Mobile Marketing
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Gold HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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Silver Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s MyM Rewards Agencies: OMD Singapore, Paprika Global, part of Distilleri Group |
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Bronze Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
28. Excellence in Omnichannel
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Gold The Front Row Campaign: The Front Row 2022 Agency: Oceanus Media Global |
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Silver Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
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Bronze Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
29. Excellence in Out-Of-Home Advertising
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Gold McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
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Silver McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agency: Leo Burnett Singapore |
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Bronze Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
30. Excellence in Performance Marketing
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Gold National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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Silver Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agencies: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications |
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Bronze Unilever Brand: Cif Campaign: Remove tough stains with a smile with Cif Scrub Daddy Agency: Mindshare Singapore |
31. Excellence in Personalisation Marketing
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Gold FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: McCann Worldgroup Singapore |
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Silver McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agency: Leo Burnett Singapore |
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Bronze GSK Campaign: Carerhood Agency: McCann Worldgroup Singapore |
32. Excellence in Programmatic Marketing
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Gold Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
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Silver Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agencies: Publicis Precision, Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications |
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Bronze Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
33. Excellence in Public Sector / Non-Profit Marketing
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Gold Health Promotion Board Brand: Marketing Preventive Health Division Campaign: HIV doesn’t differentiate Agency: Publicis Singapore |
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Silver Health Promotion Board Brand: Marketing Preventive Health Division Campaign: Live Well Age Well Agency: Publicis Singapore |
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Bronze Singapore Police Force Campaign: XMM Scam Agencies: Starcom Singapore, Publicis Content, Hepmil Singapore |
34. Excellence in Relationship Marketing
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Gold FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: McCann Worldgroup Singapore |
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Silver HSBC Global Private Banking Campaign: HSBC Global Private Banking Next Generation 2023 Agency: George P. Johnson |
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Bronze Neuron Mobility Campaign: Neuron ScootSafe Academy Agency: POPPER ASIA (Singapore) |
35. Excellence in Retail / Shopper Marketing
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Gold CapitaLand Investment (CLI) Brand: CapitaStar Campaign: Enchanting Rewards on CapitaStar |
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Silver Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
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Bronze Samsung Electronics Brand: Samsung Campaign: Bespoke Inspired By You Agency: TMRW |
36. Excellence in Search Marketing
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Gold Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
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Silver Hong Leong Finance Campaign: Search Marketing Success: Capturing Young Depositors Amidst Keen Competition |
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Bronze Harvey Norman (Pertama Merchandising) Campaign: From Clicks to Conversions: Harvey Norman’s Digital Sales Transformation Agency: OOm |
37. Excellence in Social Media Marketing
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Gold McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
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Silver foodpanda Singapore Brand: foodpanda Campaign: Live Like A Panda |
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Bronze Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
38. Excellence in Sponsorship Activation
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Gold McDonald’s Singapore Brand: McDonald’s Campaign: Singapore made it to the World Cup! Agency: Leo Burnett Singapore |
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Silver DBS Bank Campaign: i Light Singapore 2023 Presented by DBS Agency: Pico Art International |
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Bronze Changi Airport Group Campaign: Win With Changi Agency: Ogilvy Singapore |
39. Excellence in TV / Video Advertising
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Gold National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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Silver minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyse |
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Bronze Singtel Campaign: Singtel Super Stacker Agency: Leo Burnett Singapore |
40. Excellence in Viral Marketing
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Gold National Environment Agency Campaign: Say YES to Waste Less Agency: DSTNCT |
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Silver Trust Bank Singapore Campaign: Trust Bank – Launch Campaign Agency: Irisnation Singapore |
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Bronze Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! |
41. Marketing Leader of the Year
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Gold foodpanda Singapore Individual: Teo Shun Jie (Judson) |
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Silver Geneco Individual: Alex Chan |
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Bronze AIA Singapore Individual: Allison Chew |
42. Marketing Team of the Year
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Gold yuu Rewards Club |
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Silver Sentosa Development Corporation |
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Bronze Pan Pacific Hotels Group |