2020 JUDGE’S PROFILE

Sarah Wan

SEA Marketing Director, Indonesia, Malaysia and Singapore
Klook

As Klook’s Southeast Asia Marketing Director, Sarah is responsible for driving rapid outbound user acquisition and revenue growth for Indonesia, Malaysia and Singapore. From tongue-in-cheek social campaigns to strategic brand partnerships and on-ground activations, she oversees Klook’s efforts to build its presence amongst a fast-growing FIT (Free Independent Traveler) segment in the region.

Prior to joining Klook, Sarah worked in Edelman’s Brand practice – where she led consumer campaigns for prominent international and local brands including Diageo, Shell, Singapore Tourism Board, Lagardère Sports, Kimberly Clark and Nestlé.

Off-duty, Sarah enjoys swimming, watching documentaries and going way too early to the movies just to unpick what makes cinema ads tick. Having spent time there as an exchange student, the port city of Busan remains Sarah’s go-to R&R destination for some sun, sea and Korean hospitality.