2026 Finalists
1. Excellence in Advertising
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AIA Singapore Campaign: AI+A Agency: TMRW |
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BMW Performance Motors Campaign: Take a Backseat with Performance Motors Agency: Bacon Creatives |
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Cathay Pacific Campaign: Hong Kong: Most fun per KM² Agencies: Leo Singapore, Starcom Singapore |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Mastercard Asia Pacific, Singapore Tourism Board Campaign: Singapore. Exceptional Every Time. Agency: Carat, This is Tommy |
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MINDEF Brand: National Day Parade Campaign: National Day Parade 2025 Agency: DSTNCT |
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Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games 2025 Agency: DSTNCT |
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Standard Chartered Bank Campaign: Performance Beyond the Funnel: dentsu x SC CashOne’s CPAA Growth Model Agency: Dentsu Singapore |
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Subway Singapore Campaign: Subway Signatures Agencies: Zenith Singapore, Publicis Chemistry |
2. Excellence in AI-Powered Storytelling
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AIA Singapore Campaign: AI+A Agency: TMRW |
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Cathay Pacific Campaign: Tripment Agencies: Leo Singapore, Starcom Singapore |
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Eastspring Investments Campaign: Think Asia. Think Active. Agency: BaM |
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GXS Bank Campaign: For The Good Kind Of Aiyahs. Agency: Distilleri |
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Mastercard Campaign: Safety & Security: Mastercard Protected Monsters Agencies: Mastercard Advisors, McCann Singapore |
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Tata Consultancy Services – Singapore Campaign: AI in Action: Infrastructure to Intelligence |
3. Excellence in Anniversary Marketing
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BMW Asia Brand: BMW Campaign: BMW i7 Singapore Icons Campaign Agency: TMRW |
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Central Provident Fund Board Campaign: CPF70 – Doing Life, Together Agency: UNIFORM |
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Citibank Singapore Brand: Citi SMRT Card Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places Agencies: Spark Foundry, Nine:TwentyEight, Performics India |
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M1 Campaign: Make The Bundle Make Sense Again Agency: Mediacorp |
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Maritime and Port Authority of Singapore Campaign: What the Sea Means to Us Agency: SPH Content Lab |
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Millennium Hotels and Resorts Campaign: Thirty Years in the Making |
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National Gallery Singapore Campaign: Sharing a Love for Art Since 2015 |
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Singtel Campaign: Majulah Singapura Agency: Akanga Film Asia |
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SPH Media Brand: The Straits Times Campaign: ST180 |
4. Excellence in B2B Marketing
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ChainUp Campaign: ChainUp Agile Commercial Marketing Engine |
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DBS Bank Campaign: Scam Defence for Corporates |
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DKSH Healthcare Campaign: 2025 Whitepaper Series on Commercial Go-To-Model Trends |
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HSBC Campaign: HSBC Nexus Agency: George P. Johnson |
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HSBC Brand: HSBC Innovation Banking Campaign: Powering Innovation Agency: George P. Johnson |
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Maersk Logistics Asia Brand: Maersk Logistics Campaign: Maersk #ShipHappens Agency: TMRW |
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NCS Campaign: NCS Impact 2025 – Social Agency: TBWA Singapore |
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Tata Consultancy Services – Singapore Campaign: 360-degree B2B Marketing |
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Twilio Campaign: Twilio First-Class Lounge Agency: Jack Morton Worldwide |
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UOB Campaign: UOB Business Outlook Study 2025 Agency: We Are Social |
5. Excellence in Brand Awareness
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Building and Construction Authority Campaign: Building Singapore Festival 2025 Agency: Pico Art International |
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Etiqa Insurance Singapore Campaign: Live Ready With You |
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Grab Campaign: Making Grab Advance Booking the First Choice for Planned Journeys Agency: M+C Saatchi Performance |
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Maybank Singapore Campaign: Served Your Way. Maybank. |
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National Arts Council Brand: Catch Campaign: SG Culture Pass Agency: DSTNCT |
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NTUC’s Employment and Employability Institute (e2i) Campaign: Start with e2i Agency: AKA Asia |
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OCBC Campaign: Scan & Pay Overseas For Real! Agencies: WPP Media, We are Heroes |
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The Ascott Limited Brand: DiscoverASR Campaign: DiscoverASR Mid-Year Sale Agency: Assembly |
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The Digital and Intelligence Service Campaign: DIS Changes Everything Agency: DSTNCT |
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Unilever Brand: Dove Campaign: How Dove Captured 276% Reach and Sales Uplift with Just 4 Creators Agency: AnyMind Group |
6. Excellence in Brand Strategy
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Changi Airport Group Campaign: World of Wines & Spirits 2025 |
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Enterprise Singapore Campaign: Growth Tales: For Where You’re Growing Agency: Starcom |
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FairPrice Group Campaign: Grocery Runs, Made A Little Better Agency: BBH |
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Haleon Brand: Panadol Campaign: Panadol CAN Turning Everyday Pain into Panadol Occasions Agency: Zenith Singapore |
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MSIG Asia Brand: MSIG Campaign: Protecting Goals, Powering Futures |
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NTUC’s Employment and Employability Institute (e2i) Campaign: Start with e2i Agency: AKA Asia |
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Paragon Campaign: Paragon Club: Friends of Paragon |
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SAESL (Singapore Aero Engine Services Private Limited) Campaign: Powering Flight. Connecting People. Agency: DIA Brand Consultants |
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Subway Singapore Campaign: Subway Signatures Agencies: Zenith Singapore, Publicis Chemistry |
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The Digital and Intelligence Service Campaign: DIS Changes Everything Agency: DSTNCT |
7. Excellence in Communications / Public Relations
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Changi Airport Group Campaign: World of Wines & Spirits 2025 |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Where Prosperity Blooms |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Pokémon Day-to-Night Adventure Presented by Singapore Cable Car Agency: Mad Hat Asia |
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National Gallery Singapore Campaign: Into the Modern: Impressionism from the Museum of Fine Arts, Boston Agency: Tate Anzur |
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Singapore Kindness Movement Campaign: Be Greater – PSAs |
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Singlife Campaign: Singlife Long-Term Care Campaign |
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Singtel Campaign: You are Unstoppable with Singtel 5G+ Agencies: WPP Production, OMD |
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The Digital and Intelligence Service Campaign: DIS Changes Everything Agency: DSTNCT |
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William Grant & Sons Brand: Glenfiddich Campaign: Glenfiddich and Aston Martin Formula One™ Team at the Singapore Grand Prix Agency: AKA Asia |
8. Excellence in Consumer Insights / Market Research
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AIA Singapore Campaign: AI+A Agency: TMRW |
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Cathay Pacific Campaign: Hong Kong: Most fun per KM² Agencies: Leo Singapore, Starcom Singapore |
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Cathay Pacific Campaign: Tripment Agencies: Leo Singapore, Starcom Singapore |
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HSBC Campaign: True Wealth is Agency: PHD |
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Ministry of Law, Singapore Campaign: How can Singapore protect youths against online harms? |
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National Arts Council Campaign: Arts Advocacy Agency: Starcom |
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Procter & Gamble Brand: SK-II Campaign: 2026 SK-II China FTE Women’s Day Campaign “Wish me more than Happiness” Agency: DeVries Global |
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Singapore Kindness Movement Campaign: Multicultural Mosaics |
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Singlife Campaign: Singlife Long-term Care Campaign |
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Subway Singapore Campaign: Subway Signatures Agencies: Zenith Singapore, Publicis Chemistry |
9. Excellence in Content Marketing
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Hanbaobao Brand: McDonald’s Singapore Campaign: We’re in a Pickle Agency: Distilleri |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agencies: Starcom Singapore, TBWA |
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Health Promotion Board Campaign: Go-Gotong Royong-Go! Agencies: Starcom Singapore, TBWA Singapore |
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LEGO Campaign: Beyond the Toy Aisle: How LEGO Botanicals Rebuilt Valentine’s Gifting Agency: Starcom |
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MINDEF Brand: National Day Parade Campaign: Colours of Singapore Agency: DSTNCT |
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Ministry of Digital Development and Information (MDDI) Brand: @singapore Campaign: This is SG Agency: DSTNCT |
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NTUC FairPrice Co-operative Brand: FairPrice Group Campaign: The Untold Story of FairPrice CNY Freshness Agency: Mediacorp |
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Raffles Paint Campaign: Colours of Singapore |
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Sentosa Development Corporation Brand: Sentosa Campaign: Island Rhythms: Building Community Through Content Agency: GOVT VCCP |
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Singapore Police Force (SPF) Campaign: Scamvenger: The Micro-Drama That Made Scam Prevention Unskippable |
10. Excellence in CSR / Cause Marketing
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Central Narcotics Bureau (CNB) Campaign: Remember Us: The Victims Drugs Leave Behind Agency: Starcom Singapore |
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FairPrice Group Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
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Geneco Campaign: Star Light, Star Bright |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agencies: Starcom Singapore, TBWA |
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Health Promotion Board Campaign: Language of Support Agencies: Starcom Singapore, TBWA Singapore |
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Innovative Fruit (IF) Campaign: The IF-inity Movement Agency: ASYPHER Studios |
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ION Orchard Campaign: ION & You |
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Maybank Singapore Campaign: Multiply Joy, Share the Blessings. |
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MSIG Asia Brand: MSIG Campaign: Protecting Goals, Powering Futures |
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Resolute Communications Campaign: The Great Ocean Dash |
11. Excellence in Customer Engagement
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Ego Pharmaceuticals Singapore Brand: QV Skincare Singapore Campaign: QV #JustShowUp |
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FairPrice Group Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
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Hanbaobao Brand: McDonald’s Singapore Campaign: We’re in a Pickle Agency: Distilleri |
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HSBC Campaign: HSBC Nexus Agency: George P. Johnson |
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HSBC Life Singapore Campaign: True Wealth, Truly Guarded Agencies: DSTNCT, PHD |
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ION Orchard Campaign: ION Orchard |
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Jewel Changi Airport Campaign: Jewel Fans’ Favourites Awards |
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Mediacorp Campaign: Aunty Lee’s Deadly Delights |
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Ministry of Digital Development and Information (MDDI) Brand: gov.sg Campaign: Anti-Vaping Campaign Agency: Starcom |
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The Shilla Duty Free Singapore Campaign: Shilla Skincare Campaign Featuring Fan Party with Dunk Natachai Agencies: Gusto Collective, Slashie Media & Marketing |
12. Excellence in Data-Driven Marketing
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Accor Brand: ALL Accor Campaign: Where Demand Moved, Accor Moved First Agency: Zenith Singapore |
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Accor Brand: ALL Accor Campaign: The Cost of Forgetting: Identity-led Acquisition for Accor Agency: Zenith Singapore |
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DBS Bank Campaign: Live Rewarded With DBS Multiplier Agency: Performics |
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FairPrice Group Campaign: 2025 End of Year Unpacked |
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Health Promotion Board Campaign: 100% Flavour, 25% Less Sodium: How First-Party Data Drove Precise Health Intervention Agencies: Starcom Singapore, TBWA |
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National Arts Council Campaign: SG Culture Pass Agency: Starcom |
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Pan Pacific Hotels Group Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys Agency: Bray Leino Labs |
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Prudential Campaign: Built Once. Smarter Always. Agency: Construct |
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Sentosa Development Corporation Campaign: Driving Island Revenue Through Always-On Automation with AI Agency: Starcom Singapore |
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Standard Chartered Bank Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast. Agencies: Dentsu Singapore, Quantcast |
13. Excellence in Digital Marketing
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Advanced Micro Devices Brand: AMD Campaign: AMD x Trip.com Road to Thailand Game Show Streamer Challenge Campaign Agency: Eliphant |
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Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway Agencies: Spark Foundry, Nine: TwentyEight |
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DBS Bank Campaign: Live Iconic With DBS Agency: Performics |
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DBS Bank Campaign: Live Confident with DBS digiWealth Agency: Performics |
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Health Promotion Board Campaign: I Quit Digital Campaign – Converting Micro-moments of Quit Readiness Into Action Agencies: Starcom Singapore, TBWA |
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HSBC Campaign: True Wealth is Agency: PHD |
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Resorts World Sentosa Brand: Singapore Oceanarium Campaign: Turning Character Affinity into Conversion Agency: Zenith Singapore |
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Sentosa Development Corporation Campaign: Driving Island Revenue Through Always-On Automation with AI Agency: Starcom Singapore |
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Singapore Tourism Board Campaign: We Don’t Wait For Fun: Building a Digital Demand Engine for Singapore Agencies: Zenith Singapore, Leo Burnett Singapore, We Communications Singapore |
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Standard Chartered Bank Campaign: Performance Beyond the Funnel: dentsu x SC CashOne’s CPAA Growth Model Agency: Dentsu Singapore |
14. Excellence in eCommerce Marketing
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Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard eCommerce Campaign (Shopee & Lazada) |
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DBS Bank Campaign: Punggol Heartland Live Launch Agency: Boom Media |
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Pan Pacific Hotels Group Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys Agency: Bray Leino Labs |
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Pertama Merchandising Brand: Harvey Norman Campaign: Bridge to Cart Agency: OOm |
15. Excellence in Event Marketing
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BMW Performance Motors Campaign: Performance Motors AutoFest 2025 Agency: Bacon Creatives |
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Central Narcotics Bureau (CNB) Campaign: Remember Us: The Victims Drugs Leave Behind |
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FairPrice Group Campaign: Made-in-Singapore 2025: Farm to Table, Heart to Home Agency: RUAH Creatives |
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GSK Campaign: Shingles Awareness Community Ambassadors (SACA) Programme Agency: The M Makers |
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KFC Campaign: Concert High Hijack Agency: Squad XI (powered by Maker Lab) |
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Mandai Wildlife Group Brand: Bird Paradise Campaign: Easter Eggs-travaganza 2026 |
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National Heritage Board Brand: Founders’ Memorial Campaign: Project Citizens: The First Million Agency: DSTNCT |
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Resolute Communications Campaign: The Great Ocean Dash |
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Sentosa Development Corporation Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party Agencies: Starcom Singapore + GOVT VCCP |
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Sentosa Development Corporation Campaign: Peranakan Reimagined Agencies: Starcom Singapore + GOVT VCCP |
16. Excellence in Experiential Marketing
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CARLSBERG SINGAPORE Brand: 1664 Campaign: CAFÉ 1664 POURS & PAWS ACHIEVED SINGAPORE BOOK OF RECORDS, +46% SALES |
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Ego Pharmaceuticals Singapore Brand: QV Skincare Singapore Campaign: QV #JustShowUp |
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GSK Campaign: Shingles Awareness Community Ambassadors (SACA) Programme Agency: The M Makers |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agencies: Starcom Singapore, TBWA |
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Johnson & Johnson Vision Care Brand: ACUVUE Campaign: ACUVUE RALLIES Agency: OMD Singapore |
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McDonald’s Singapore Campaign: McSpicy Agencies: Leo Singapore, OMD Singapore |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Pokémon Day-to-Night Adventure Presented by Singapore Cable Car Agencies: The Little Spaceship, Mad Hat Asia |
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National Library Board Campaign: Worlds Within Agency: UNIFORM |
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Resolute Communications Campaign: The Great Ocean Dash |
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Singtel Campaign: The Singapore You Can Take With You Agency: OMD |
17. Excellence in Gaming
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Advanced Micro Devices Brand: AMD Campaign: AMD x Trip.com Road to Thailand Game Show Streamer Challenge Campaign Agency: Eliphant |
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Building and Construction Authority Campaign: Building Singapore Festival 2025 Agency: Pico Art International |
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Grab Campaign: How GrabCoins Made A Quarter Million Singaporeans Play Their Way to Savings Agency: M+C Saatchi Performance |
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ShopBack Campaign: Accelerating Growth of a New Gaming Vertical Inside a Multi-Vertical App |
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ShopBack Campaign: From Cashback to ShopBack Play Agency: adjoe |
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Standard Chartered Bank Campaign: Million Reasons to be Happier Agency: W/E + Partners |
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Subway Singapore Campaign: Triple Cheese, Yes Please! Agencies: Zenith Singapore, Publicis Chemistry, AKA |
18. Excellence in Influencer / KOLs Marketing
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Maybank Singapore Campaign: Maybank XL Cards Launch Agencies: Clozette Group, Ampersand Advisory, Mastercard Advisors |
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National Environment Agency Campaign: The Conversations We Leave Behind Agency: Starcom Singapore |
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NTUC FairPrice Co-operative Brand: FairPrice Group Campaign: The Untold Story of FairPrice CNY Freshness Agency: Mediacorp |
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Rakuten Kobo Campaign: Kobo Fan Club Agency: Labyrinth Media Communications |
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Singapore Police Force (SPF) Campaign: Scamvenger: The Micro-Drama That Made Scam Prevention Unskippable |
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Singapore Tourism Board Campaign: Mayhem in Singapore Agency: Zenith Singapore |
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Singapore Tourism Board Campaign: Singapore Reframed: Nick Jonas at Singapore Art Week Agency: Zenith Singapore |
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Standard Chartered Bank Campaign: SC WealthNOW Agencies: Dentsu Singapore, BBC StoryWorks |
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Unilever Brand: Dove Campaign: How Dove Captured 276% Reach, Turning Fridays to ‘Friyays’ with 4 Creators Agency: AnyMind Group |
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William Grant & Sons Brand: Glenfiddich Campaign: Glenfiddich and Aston Martin Formula One™ Team at the Singapore Grand Prix Agency: AKA Asia |
19. Excellence in Integrated Marketing
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
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DBS Bank Campaign: DBS WPMs: A Place to Begin Agency: Performics |
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Disney Cruise Line Campaign: Celebratory Launch of The Disney Adventure Agency: Leo Singapore |
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FairPrice Group Campaign: Every Celebration Made a Little Better Agency: TBWA\ Singapore |
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Haleon Brand: Panadol Campaign: Panadol CAN Turning Everyday Pain into Panadol Occasions Agency: Zenith Singapore |
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Hanbaobao Brand: McDonald’s Singapore Campaign: Shaking Things up with Grimace Agencies: OMD Singapore, Leo Burnett |
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Health Promotion Board Campaign: Language of Support Agencies: Starcom Singapore, TBWA Singapore |
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National Gallery Singapore Campaign: Into the Modern: Impressionism from the Museum of Fine Arts, Boston |
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Singtel Campaign: Broadband Built Different Agencies: WPP Production, OMD |
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Subway Singapore Campaign: Subway Signatures Agencies: Zenith Singapore, Publicis Chemistry |
20. Excellence in Interactive Marketing / AR & VR
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Advanced Micro Devices Brand: AMD Campaign: AMD x Trip.com Road to Thailand Game Show Streamer Challenge Campaign Agency: Eliphant |
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Grab Campaign: Grab “Huatever” Also Can Agencies: DT, M+C Saatchi |
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ION Orchard Campaign: ION Orchard in 3D |
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ShopBack Campaign: Transforming Rewards Through Interactive Engagement Agency: adjoe |
21. Excellence in Launch Marketing
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Citibank Singapore Brand: Citi SMRT Card Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places Agencies: Spark Foundry, Nine:TwentyEight, Performics India |
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Disney Cruise Line Campaign: Celebratory Launch of The Disney Adventure Agency: Leo Singapore |
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Grab Campaign: Relaunching Grab Dine Out As Singapore’s Ultimate Dining Companion Agency: M+C Saatchi Performance |
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Hanbaobao Brand: McDonald’s Singapore Campaign: Shaking Things Up with Grimace Agencies: OMD Singapore, Leo Burnett |
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Hanbaobao Brand: McDonald’s Singapore Campaign: LOVESG Agencies: OMD Singapore, Leo Burnett |
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IMBA Global Campaign: IMBA Theatre Grand Opening Agency: Hustle & Bustle |
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Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Built on Love. Backed by Science. Launching Enfagrow A+ C-Biome Agency: Ampersand Advisory |
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National Arts Council Brand: Catch Campaign: SG Culture Pass Agency: DSTNCT |
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StarHub Campaign: We Got You Agencies: PHD Singapore, TBWA |
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Subway Singapore Campaign: Subway Signatures Agencies: Zenith Singapore, Publicis Chemistry |
22. Excellence in Live-Streaming Marketing
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Advanced Micro Devices Brand: AMD Campaign: AMD x Trip.com Road to Thailand Game Show Streamer Challenge Campaign Agency: Eliphant |
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DBS Bank Campaign: Transforming Businesses for the Future Agency: Boom Media |
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DBS Bank Campaign: Punggol Heartland Live Launch Agency: Boom Media |
23. Excellence in Location-Based Marketing
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Asia Pacific Breweries (Singapore) and FairPrice Group Campaign: Huat with Tiger |
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BMW Performance Motors Campaign: Performance Motors AutoFest 2025 Agency: Bacon Creatives |
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Busy Bees Singapore Brand: Brighton Montessori, The Schoolhouse, and Odyssey The Global Preschool Campaign: Hyperlocal Precision: Every Child’s Best Start Begins Close to Home Agency: RED² Digital |
24. Excellence in Loyalty Marketing
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Changi Airport Group Campaign: Changi Rewards Staff Program |
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Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway Agencies: Spark Foundry, Nine: TwentyEight |
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CP-Meiji Singapore Campaign: No 1 Protein Milk In SG Agency: Agape Communications |
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FairPrice Group Brand: NTUC Link Campaign: The Link Rewards Programme – Every Reward, Made A Little Better |
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ION Orchard Campaign: ION+ Rewards Programme |
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Mandai Wildlife Group Brand: Friends of Mandai Campaign: SG60 Senior Membership |
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Paragon Campaign: Paragon Club, Now Elevated |
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Prudential Campaign: Moments that Matter Agency: Construct |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Standard Chartered Bank Campaign: Million Reasons to be Happier Agencies: W/E + Partners, Accenture Song and Dentsu |
25. Excellence in Marketing Innovation
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AIA Singapore Campaign: AI+A Agency: TMRW |
| BYD by JC and FairPrice Group Campaign: Driving BYD Car Sales Through Retail Media Engagement |
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Cathay Pacific Campaign: Tripment Agencies: Leo Singapore, Starcom Singapore |
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Changi Airport Group Campaign: Only at Changi Airport: Spend & Win Exclusive Blackpink Concert Privileges |
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FairPrice Group Campaign: Grocery Runs, Made A Little Better Agency: BBH |
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Mastercard Campaign: Safety & Security: Mastercard Protected Monsters Agencies: Mastercard Advisors, McCann Singapore |
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Pan Pacific Hotels Group Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys Agency: Bray Leino Labs |
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Resolute Communications Campaign: The Great Ocean Dash |
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ShopBack Campaign: New Channels, Sharper Process, and an AI Layer Built to Fit |
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Singapore Tourism Board Campaign: Formula 1 Grand Prix Season Singapore 2025 Agencies: Zenith Singapore, BBH Singapore, We Communications Singapore |
26. Excellence in Marketing to a Specific Audience
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Coliwoo Campaign: Seamless Accommodation Journey for Chinese-Speaking Audience |
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DBS Bank Campaign: Live Iconic With DBS Agency: Performics |
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
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Enterprise Singapore Campaign: Growth Tales: For Where You Are Growing Agency: The Secret Little Agency |
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Grab Campaign: Reaching High-Intent Travelers Through Behavior-Led Audience Marketing Agency: M+C Saatchi Performance |
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GSK Campaign: Shingles Awareness Community Ambassadors (SACA) Programme Agency: The M Makers |
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Health Promotion Board Campaign: Make Every Healthy Moment a Family Moment Agencies: Starcom Singapore, TBWA Singapore |
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McDonald’s Singapore Campaign: Griddlecore AM Rave Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Singapore Campaign: Light a Lamp, Share a Table Agencies: Leo Singapore, OMD Singapore |
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Singtel Brand: GOMO By Singtel Campaign: GOMO: The Most Triggering Campaign Agency: Leo Singapore (Chemistry) |
27. Excellence in Marketing Transformation *powered by Mastercard Services
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DBS Bank Campaign: Transforming Businesses for the Future Agency: Boom Media |
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Pan Pacific Hotels Group Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys Agency: Bray Leino Labs |
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ShopBack Campaign: Rebuilding the Operating Model, Not Just the Media Plan |
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Singtel Campaign: Winning the First Choice, Rather Than the First Page Agency: OMD |
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United Overseas Insurance Campaign: UOI Marketing Transformation: From Legacy to Growth |
28. Excellence in Media Strategy
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DBS Bank Brand: POSB Campaign: POSB Support Our Heartlands Agency: Performics |
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Health Promotion Board Campaign: Salt Buries True Flavours: One Cultural Truth, Activated Across Every Food Moment Agencies: Starcom Singapore, TBWA |
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Health Promotion Board Campaign: Language of Support Agencies: Starcom Singapore, TBWA Singapore |
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HSBC Campaign: True Wealth is Agency: PHD |
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LEGO Campaign: LEGO F1 : Turning Race Season into Build Season Agency: Starcom |
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NEON Campaign: Jurassic World: The Experience Agency: RED2 |
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OCBC Campaign: Scan & Pay Overseas For Real! Agencies: WPP Media, We are Heroes |
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Public Utilities Board Campaign: Making Water Stewardship a Business for All Agency: Starcom Singapore |
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StarHub Campaign: We Got You Agencies: PHD Singapore, TBWA |
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World Robot Olympiad Campaign: World Robot Olympiad International Finals 2025 Agency: APRW |
29. Excellence in Mobile Marketing
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BMW Performance Motors Campaign: Performance Motors AutoFest 2025 Agency: Bacon Creatives |
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Grab Campaign: Grab “Huatever” Also Can Agencies: DT, M+C Saatchi |
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ShopBack Campaign: Transforming Mobile Rewards Through Play Agency: adjoe |
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Singapore Tourism Board Campaign: Formula 1 Grand Prix Season Singapore 2025 Agencies: Zenith Singapore, BBH Singapore, We Communications Singapore |
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Standard Chartered Bank Campaign: Million Reasons to be Happier Agencies: W/E + Partners, Accenture Song and Dentsu |
30. Excellence in Multilingual Marketing
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Eastspring Investments Campaign: Think Asia. Think Active. Agency: BaM |
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SHILLA TRAVEL RETAIL (SINGAPORE) Campaign: Gallop into Radiant Journey by The Shilla Duty Free Singapore |
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Singapore Kindness Movement Campaign: Multicultural Mosaics |
31. Excellence in Omnichannel
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Changi Airport Group Campaign: Changi Airport Celebrates The Magic of Adventure with Disney Cruise Line |
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FairPrice Group Campaign: Every Celebration Made a Little Better Agency: TBWA\ Singapore |
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Health Promotion Board Campaign: 100% Flavour, 25% Less Sodium: An Omnichannel Choice Architecture to Shift Behaviour Agencies: Starcom Singapore, TBWA |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agencies: Starcom Singapore, TBWA |
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Mastercard Asia Pacific, Singapore Tourism Board Campaign: Singapore. Exceptional Every Time. Agencies: Carat, This is Tommy |
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NTUC FairPrice Co-operative Brand: FairPrice Group Campaign: The Untold Story of FairPrice CNY Freshness Agency: Mediacorp |
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SHILLA TRAVEL RETAIL (SINGAPORE) Campaign: Transforming Travel Retail Through Post-Arrival 30 Days Service |
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Standard Chartered Bank Campaign: Performance Beyond the Funnel: dentsu x SC CashOne’s CPAA Growth Model Agency: Dentsu Singapore |
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Standard Chartered Bank Campaign: Building O2O Growth Engine: 2X ROMI and +138% Net New Money Growth Agencies: Dentsu Singapore, MiQ Singapore |
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Standard Chartered Bank (Singapore) Campaign: Breaking the Wealth Clutter: SCB Reengineers Tri-Screen Integration for Omnichannel Footfall Agency: Dentsu Singapore |
32. Excellence in Out-of-Home Advertising *powered by FairPrice Group Retail Media Network, FPG ADvantage
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Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard NATAS Fair Spend and Get OOH Advertising |
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FairPrice Group for Asia Pacific Breweries (Singapore) Brand: Tiger Campaign: Huat with Tiger |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agencies: Starcom Singapore, TBWA |
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Mastercard Asia Pacific, Singapore Tourism Board Campaign: Singapore. Exceptional Every Time. Agencies: Carat, This is Tommy |
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Maybank Singapore Campaign: Served Your Way. Maybank. |
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Ministry of Digital Development and Information (MDDI) Brand: gov.sg Campaign: Anti-Vaping Campaign Agency: Starcom |
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Subway Singapore Campaign: Subway Signatures Agencies: Zenith Singapore, Publicis Chemistry |
33. Excellence in Performance Marketing
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Accor Brand: ALL Accor Campaign: The Cost of Forgetting: Identity-led Acquisition for Accor Agency: Zenith Singapore |
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Building Review Journal Campaign: Excellence in Performance Marketing – Conversion Optimized Website Agency: Hub Solutions Digital |
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Central Provident Fund Board Campaign: Beyond Retirement Planning: Plan Your Life Story with CPF Agency: Starcom Singapore |
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Citibank Singapore Campaign: Live a Winning Life with Citi Agencies: Spark Foundry, Performics India, Nine:TwentyEight |
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DBS Bank Campaign: Live Confident with DBS digiWealth Agency: Performics |
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DHL Express (Singapore) Campaign: Heavyweight Shipping at Express Speed |
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Health Promotion Board Campaign: I Quit Digital Campaign – Converting Micro-moments of Quit Readiness Into Action Agencies: Starcom Singapore, TBWA |
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Resorts World Sentosa Brand: Universal Studios Singapore Campaign: Halloween Horror Nights: Selling Fear Before the 13th Hour Agency: Zenith Singapore |
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ShopBack Campaign: Breaking the Growth-Efficiency Trade-off — Without Growing the Team |
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Standard Chartered Bank Campaign: Standard Chartered Achieves 82% Faster Conversions through Autonomous Performance Marketing Agency: Quantcast |
34. Excellence in Personalisation Marketing
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Central Provident Fund Board Campaign: Data Driven Personalized Marketing for CPF Board Agency: UM Singapore |
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FairPrice Group Campaign: 2025 End of Year Unpacked |
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Lenovo Campaign: From AI Awareness to Action: A Conversational Copilot Journey Agencies: dentsu X Singapore, Nexxen |
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Pan Pacific Hotels Group Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys Agency: Bray Leino Labs |
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Prudential Campaign: Moments that Matter Agency: Construct |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
35. Excellence in Programmatic Marketing
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Asia Pacific Breweries (Singapore) and FairPrice Group Campaign: Huat with Tiger |
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Atome Campaign: Winning high-intent app users during Singapore’s most competitive retail season Agencies: Lion & Lion Singapore and Nexxen |
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Singapore Airlines Campaign: Expand Your Comfort Zone, Expand Your Horizons Agencies: Teads & PHD Media |
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Standard Chartered Bank Campaign: Turning pDOOH into O2O Effectiveness, Driving +42% Demand and +28.6% Value Growth Agencies: Dentsu Singapore, MiQ Singapore |
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Standard Chartered Bank Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast. Agencies: Dentsu Singapore, Quantcast |
36. Excellence in Public Sector / Non-Profit Marketing
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Arts House Group Campaign: SWF 2025: Shape of Things To Come |
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Central Provident Fund Board Campaign: Adopt a Financial Habbit with CPF Agencies: PRAP AND |
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Health Promotion Board Campaign: Salt Buries True Flavours: Replacing the Voice of Authority with Ancestry Agencies: Starcom Singapore, TBWA |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agencies: Starcom Singapore, TBWA |
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Health Promotion Board Campaign: Make Every Healthy Moment a Family Moment Agencies: Starcom Singapore, TBWA Singapore |
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Ministry of Culture, Community & Youth (MCCY) Campaign: WHAT WE SHARE Agency: SPH Content Lab |
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National Arts Council Brand: Catch Campaign: SG Culture Pass: Your $100 to New Experiences (Creative & Strategy) Agency: DSTNCT |
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National Arts Council Campaign: SG Culture Pass Agency: Starcom |
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National Arts Council Campaign: Arts Advocacy Agency: Starcom |
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National Heritage Board Brand: Founders’ Memorial Campaign: Project Citizens: The First Million Agency: DSTNCT |
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Singapore Kindness Movement Campaign: Multicultural Mosaics |
37. Excellence in Purpose-Driven Community Engagement
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Central Narcotics Bureau (CNB) Campaign: Remember Us: The Victims Drugs Leave Behind |
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Ego Pharmaceuticals Singapore Brand: QV Skincare Singapore Campaign: QV #JustShowUp |
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Gilead Sciences Campaign: What I Wish I Knew Agency: GCI Health |
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Go!Mama Campaign: Nationwide Social Impact Campaign Agency: Akin by Techlyon |
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GSK Campaign: Shingles Awareness Community Ambassadors (SACA) Programme Agency: The M Makers |
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Maybank Singapore Campaign: Multiply Joy, Share The Blessings. |
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Ministry of Culture, Community & Youth (MCCY) Campaign: WHAT WE SHARE Agency: SPH Content Lab |
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Ministry of Digital Development and Information (MDDI) Brand: gov.sg Campaign: SG60 It’s Giving Fest Agencies: Starcom, Mediacorp, MM2 Entertainment |
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Singlife Campaign: Singlife Gets Behind Underserved Communities |
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Sport Singapore Campaign: One Team, One Dream, One Of Us Agency: Starcom |
38. Excellence in Relationship Marketing
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AIA Singapore Campaign: AI+A Agency: TMRW |
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Asia Pacific Breweries (Singapore) and FairPrice Group Campaign: Huat with Tiger |
| BYD by JC and FairPrice Group Campaign: Driving BYD Car Sales Through Retail Media Engagement |
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FairPrice Group Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
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Geneco Campaign: Where Prosperity Blooms |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: Lost To Be Found |
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ION Orchard Campaign: ION Orchard |
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Prudential Campaign: Moments that Matter Agency: Construct |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
39. Excellence in Retail / Shopper Marketing
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Asia Pacific Breweries (Singapore) and FairPrice Group Campaign: Huat with Tiger |
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Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Singapore Malls Spend & Get (CapitaLand & Lendlease) |
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FairPrice Group Campaign: Every Celebration Made a Little Better Agency: TBWA\ Singapore |
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FairPrice Group Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
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FairPrice Group for Haleon Brand: Sensodyne Campaign: Transforming Shopper Engagement into Growth for Sensodyne |
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L’Oreal Travel Retail Asia Pacific and The Shilla Duty Free Brand: YVES SAINT LAURENT BEAUTE Campaign: YSL BEAUTY LIGHT CLUB – THE FIRST EVER TOTAL CHANGI TAKEOVER Agencies: |
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LEGO Campaign: Beyond the Toy Aisle: How LEGO Botanicals Rebuilt Valentine’s Gifting Agency: Starcom |
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UOL GROUP LIMITED Campaign: GREEN MOVEMENT WITH U |
40. Excellence in Search Marketing
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OCBC Bank Campaign: From Brand-first to Needs-First Agency: Assembly |
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QBE ASIA Campaign: QBE SME Survey 2025: At the heart of SME resilience Agency: Brew Interactive |
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Resorts World Sentosa Brand: Universal Studios Singapore Campaign: Halloween Horror Nights: Selling Fear Before the 13th Hour Agency: Zenith Singapore |
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Sentosa Development Corporation Campaign: Driving Island Revenue Through Always-On Automation with AI Agency: Starcom Singapore |
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Singtel Campaign: Winning the First Choice, Rather Than the First Page Agency: OMD |
41. Excellence in Social Media Marketing
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AIA Group Brand: AIA Campaign: Rethink Healthy | Mother & Daughter Agency: BBH Singapore |
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Cathay Pacific Campaign: Hong Kong: Most fun per KM² Agencies: Leo Singapore, Starcom Singapore |
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Central Provident Fund Board Campaign: Lights, Camera, (Financial) Action Agency: UNIFORM |
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Disney Cruise Line Campaign: Launch of The Disney Adventure Agency: Leo Singapore |
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Geneco Campaign: Lost To Be Found |
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Hanbaobao Brand: McDonald’s Singapore Campaign: We’re in a Pickle Agency: Distilleri |
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KFC Campaign: Breaking Burly Agency: Squad XI (powered by Maker Lab) |
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Sentosa Development Corporation Brand: Sentosa Campaign: Island Rhythms: Building Community Through Content Agency: GOVT VCCP |
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Singapore Tourism Board Campaign: Formula 1 Grand Prix Season Singapore 2025 Agencies: Zenith Singapore, BBH Singapore, We Communications Singapore |
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Singapore Tourism Board Campaign: We Don’t Wait For Fun: Turning Social Discovery into Destination Demand Agencies: Zenith Singapore, Leo Burnett Singapore, We Communications Singapore |
42. Excellence in Sponsorship Activation
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AIA Singapore Campaign: Rethink Healthy with HYROX |
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AIA Singapore Campaign: “Live Better” with Tottenham Hotspur |
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beIN Sports Asia Brand: Nomad eSIM Campaign: Where Tennis Travels: Activating Nomad Through Australian Open Agency: Cat Eye Productions |
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Changi Airport Group Campaign: Only at Changi Airport: Spend & Win Exclusive Blackpink Concert Privileges |
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ION Orchard Campaign: World Aquatics Championships – Official Luxury Mall Partner |
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MSIG Asia Brand: MSIG Campaign: Protecting Goals, Powering Futures |
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Standard Chartered Bank Campaign: LFC x Signature CIO Fund Agency: Dentsu Singapore |
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Trans Eurokars Brand: Mazda Campaign: Eurokars Mazda: From Championship Fleet to Sold-Out Fleet Agency: Zenith Singapore |
43. Excellence in Tech-Driven Marketing
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Accor Brand: ALL Accor Campaign: The Cost of Forgetting: Identity-led Acquisition for Accor Agency: Zenith Singapore |
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AIA Singapore Campaign: AI+A Agency: TMRW |
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Central Provident Fund Board Campaign: Every Step Counts: Leveraging AI to drive retirement planning Agency: UM Singapore |
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Eastspring Investments Campaign: Think Asia. Think Active. Agency: BaM |
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Jialux Interior Campaign: Chat to Contract Agency: OOm |
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NCS Campaign: NCS Impact 2025 – Social Agency: TBWA Singapore |
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Pan Pacific Hotels Group Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys Agency: Bray Leino Labs |
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Prudential Campaign: Built Once. Smarter Always. Agency: Construct |
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ShopBack Campaign: Built by Design: The Technology Stack Behind Growth |
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Versuni Brand: Philips (Home Appliances) Campaign: Versuni APAC: Unified Measurement Ecosystem Agency: Omnicom Media |
44. Excellence in TV / Video Advertising
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AIA Group Brand: AIA Campaign: Rethink Healthy | Mother & Daughter Agency: BBH Singapore |
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BMW Campaign: Bǎo Mǎ Dāng Xiān – 2026 CNY Campaign Agency: SPH Content Lab |
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BMW Performance Motors Campaign: Take a Backseat with Performance Motors Agency: Bacon Creatives |
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OCBC Campaign: OCBC Scan & Pay Overseas: For Real! Agencies: We Are Heroes, WPP Media, Mediacorp |
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Singapore Airlines Campaign: See the World Anew Agencies: PHD Media, TBWA |
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Singapore Kindness Movement Campaign: Multicultural Mosaics |
45. Excellence in Urban Guerrilla Marketing
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Health Promotion Board Campaign: The Gallery of Hidden Salt: How Flies Exposed Commuters’ Salt Blindness Agencies: Starcom Singapore, TBWA |
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NTUC Brand: NTUC Youth Campaign: Dream Exchange: Majulah SG Youth Agency: Simmer Collective |
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Wen Ken Marketing Brand: Three Legs Brand Campaign: Cooling Off Day Agency: Distilleri |
46. Excellence in Viral Marketing
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Changi Airport Group Campaign: Changi Millionaire Experiences |
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CP-Meiji Singapore Campaign: No 1 Protein Milk In SG Agency: Agape Communications |
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KFC Campaign: Breaking Burly Agency: Squad XI (powered by Maker Lab) |
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McDonald’s Singapore Campaign: Shake Things Up with Grimace Agencies: Leo Singapore, OMD Singapore |
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Procter & Gamble Brand: SK-II Campaign: 2026 SK-II China FTE Women’s Day Campaign “Wish me more than Happiness” Agency: DeVries Global |
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The Ascott Limited Brand: DiscoverASR Campaign: DiscoverASR Mid-Year Sale Agency: Assembly |
47. Marketing Leader of the Year
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AIA Singapore Individual: Allison Chew |
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Health Promotion Board Individual: Jassie Ling |
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Millennium Hotels and Resorts Individual: Carolyn Wishnowski |
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Singapore Kindness Movement Individual: Karun S’Baram |
48. Marketing Team of the Year
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AIA Singapore |
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Beyond Medical Group |
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Changi Airport Group |
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Health Promotion Board |
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ION Orchard |
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KFC |
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McDonald’s Singapore |
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Millennium Hotels and Resorts |
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Paragon |
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RHB Singapore |