2026 Winners

Marketer of the Year
Health Promotion Board
1. Excellence in Advertising
Gold
Cathay Pacific
Campaign: Hong Kong: Most fun per KM²
Agencies: Leo Singapore, Starcom Singapore
Silver
Sport Singapore
Brand: Team Singapore
Campaign: SEA Games and ASEAN Para Games 2025
Agency: DSTNCT
Bronze
Standard Chartered Bank
Campaign: Performance Beyond the Funnel: dentsu x SC CashOne’s CPAA Growth Model
Agency: Dentsu Singapore
2. Excellence in AI-Powered Storytelling
Gold
Cathay Pacific
Campaign: Tripment
Agencies: Leo Singapore, Starcom Singapore
Silver
Mastercard
Campaign: Safety & Security: Mastercard Protected Monsters
Agencies: Mastercard Advisors, McCann Singapore
Bronze
GXS Bank
Campaign: For The Good Kind Of Aiyahs.
Agency: Distilleri
3. Excellence in Anniversary Marketing
Gold
Singtel
Campaign: Majulah Singapura
Agency: Akanga Film Asia
Silver
Central Provident Fund Board
Campaign: CPF70 – Doing Life, Together
Agency: UNIFORM
Silver
Citibank Singapore
Brand: Citi SMRT Card ​
Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places ​
Agencies: Spark Foundry, Nine:TwentyEight, Performics India​
Bronze
Millennium Hotels and Resorts
Campaign: Thirty Years in the Making
4. Excellence in B2B Marketing
Gold
ChainUp
Campaign: ChainUp Agile Commercial Marketing Engine
Silver
DBS Bank
Campaign: Scam Defence for Corporates
Silver
Twilio
Campaign: Twilio First-Class Lounge
Agency: Jack Morton Worldwide
Bronze
Tata Consultancy Services – Singapore
Campaign: 360-degree B2B Marketing
Bronze
UOB
Campaign: UOB Business Outlook Study 2025
Agency: We Are Social
5. Excellence in Brand Awareness
Gold
NTUC’s Employment and Employability Institute (e2i)
Campaign: Start with e2i
Agency: AKA Asia
Silver
Etiqa Insurance Singapore
Campaign: Live Ready With You
Bronze
OCBC
Campaign: Scan & Pay Overseas For Real!
Agencies: WPP Media, We are Heroes
6. Excellence in Brand Strategy
Gold
Haleon
Brand: Panadol
Campaign: Panadol CAN Turning Everyday Pain into Panadol Occasions
Agency: Zenith
Silver
NTUC’s Employment and Employability Institute (e2i)
Campaign: Start with e2i
Agency: AKA Asia
Bronze
FairPrice Group
Campaign: Grocery Runs, Made A Little Better
Agency: BBH
7. Excellence in Communications / Public Relations
Gold
National Gallery Singapore
Campaign: Into the Modern: Impressionism from the Museum of Fine Arts, Boston
Agency: Tate Anzur
Silver
Singtel
Campaign: You are Unstoppable with Singtel 5G+
Agencies: WPP Production, OMD
Bronze
The Digital and Intelligence Service
Campaign: DIS Changes Everything
Agency: DSTNCT
8. Excellence in Consumer Insights / Market Research
Gold
Subway Singapore
Campaign: Subway Signatures
Agency: Zenith
Silver
Cathay Pacific
Campaign: Hong Kong: Most fun per KM²
Agencies: Leo Singapore, Starcom Singapore
Bronze
Cathay Pacific
Campaign: Tripment
Agencies: Leo Singapore, Starcom Singapore
Bronze
Singlife
Campaign: Singlife Long-term Care Campaign
9. Excellence in Content Marketing
Gold
LEGO
Campaign: Beyond the Toy Aisle: How LEGO Botanicals Rebuilt Valentine’s Gifting
Agency: Starcom
Silver
Raffles Paint
Campaign: Colours of Singapore
Bronze
Singapore Police Force (SPF)
Campaign: Scamvenger: The Micro-Drama That Made Scam Prevention Unskippable
Agency:Starcom
10. Excellence in CSR / Cause Marketing
Gold
Health Promotion Board
Campaign: Don’t Toy With Your Life
Agencies: Starcom, TBWA
Silver
MSIG Asia
Brand: MSIG
Campaign: Protecting Goals, Powering Futures
Bronze
Central Narcotics Bureau (CNB)
Campaign: Remember Us: The Victims Drugs Leave Behind
Agency: Starcom
11. Excellence in Customer Engagement
Gold
Ministry of Digital Development and Information (MDDI)
Brand: gov.sg
Campaign: Anti-Vaping Campaign
Agency: Starcom
Silver
FairPrice Group
Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership
Bronze
Hanbaobao
Brand: McDonald’s Singapore
Campaign:  We’re in a Pickle
Agency: Distilleri
Bronze
HSBC
Campaign: HSBC Nexus
Agency: George P. Johnso
12. Excellence in Data-Driven Marketing
Gold
Sentosa Development Corporation
Campaign: Driving Island Revenue Through Always-On Automation with AI
Agency: Starcom
Silver
National Arts Council
Campaign: SG Culture Pass: The Learning Engine
Agency: Starcom
Bronze
Standard Chartered Bank
Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast.
Agencies: Dentsu Singapore, Quantcast
13. Excellence in Digital Marketing
Gold
Health Promotion Board
Campaign: I Quit Digital Campaign – Converting Micro-moments of Quit Readiness Into Action
Agencies: Starcom, TBWA
Silver
HSBC
Campaign: True Wealth is
Agency: PHD
Bronze
DBS Bank
Campaign: Live Iconic With DBS
Agency: Performics
14. Excellence in eCommerce Marketing
Gold
Pan Pacific Hotels Group
Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys
Agency: Bray Leino Labs
Silver
Pertama Merchandising
Brand: Harvey Norman
Campaign: Bridge to Cart
Agency: OOm
Bronze
Citibank Singapore and Mastercard Asia/Pacific
Brand: Citi Mastercard
Campaign: Citi Mastercard eCommerce Campaign (Shopee & Lazada)
15. Excellence in Event Marketing
Gold
Sentosa Development Corporation
Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party
Agencies: Starcom, GOVT VCCP
Silver
Sentosa Development Corporation
Campaign: Peranakan Reimagined
Agencies: Starcom, GOVT VCCP
Bronze
Resolute Communications
Campaign: The Great Ocean Dash
16. Excellence in Experiential Marketing
Gold
McDonald’s Singapore
Campaign: The McSpicy Museum
Agencies: Leo Singapore, OMD Singapore
Silver
National Library Board
Campaign: Worlds Within
Agency: UNIFORM
Bronze
CARLSBERG SINGAPORE
Brand: 1664
Campaign: CAFÉ 1664 POURS & PAWS ACHIEVED SINGAPORE BOOK OF RECORDS, +46% SALES
Bronze
GSK
Campaign: Shingles Awareness Community Ambassadors (SACA) Programme
Agency:  The M Makers
17. Excellence in Gaming
Gold
Subway Singapore
Campaign: Triple Cheese, Yes Please!
Agencies: Zenith, Publicis Chemistry, AKA
Silver
Standard Chartered Bank
Campaign: Million Reasons to be Happier
Agency: W/E + Partners
Bronze
ShopBack
Campaign: Accelerating Growth of a New Gaming Vertical Inside a Multi-Vertical App
18. Excellence in Influencer / KOLs Marketing
Gold
Singapore Police Force (SPF)
Campaign: Scamvenger: The Micro-Drama That Made Scam Prevention Unskippable
Agency: Starcom
Silver
Singapore Tourism Board
Campaign: Mayhem in Singapore
Agency: Zenith 
Bronze
NTUC FairPrice Co-operative
Brand: FairPrice Group
Campaign: The Untold Story of FairPrice CNY Freshness
Agency: Mediacorp
19. Excellence in Integrated Marketing
Gold
Health Promotion Board
Campaign: Language of Support
Agencies: Starcom, TBWA
Silver
Haleon
Brand: Panadol
Campaign: Panadol CAN Turning Everyday Pain into Panadol Occasions
Agency: Zenith
Bronze
DBS Bank
Campaign: New Realities, New Possibilities
Agency: Financial Times
20. Excellence in Interactive Marketing / AR & VR
Gold
Grab
Campaign: Grab “Huatever” Also Can
Agencies: DT, M+C Saatchi
Silver
ION Orchard
Campaign: ION Orchard in 3D
Bronze
ShopBack
Campaign: Transforming Rewards Through Interactive Engagement
Agency: adjoe
21. Excellence in Launch Marketing
Gold
Subway Singapore
Campaign: Subway Signatures
Agencies: Zenith
Silver
Hanbaobao
Brand: McDonald’s Singapore
Campaign: Shaking Things Up with Grimace
Agencies: OMD Singapore, Leo Burnett
Bronze
Grab
Campaign: Relaunching Grab Dine Out As Singapore’s Ultimate Dining Companion
Agency: M+C Saatchi Performance
22. Excellence in Live-Streaming Marketing
Gold
DBS Bank
Campaign: Transforming Businesses for the Future
Agency: Boom Media
Silver
Advanced Micro Devices
Brand: AMD
Campaign: AMD x Trip.com Road to Thailand Game Show Streamer Challenge Campaign
Agency: Eliphant
Bronze
DBS Bank
Campaign: Punggol Heartland Live Launch
Agency: Boom Media
23. Excellence in Location-Based Marketing
Gold
Busy Bees Singapore
Brand: Brighton Montessori, The Schoolhouse, and Odyssey The Global Preschool
Campaign: Hyperlocal Precision: Every Child’s Best Start Begins Close to Home
Agency: RED² Digital
Silver
Asia Pacific Breweries (Singapore) and FairPrice Group
Campaign: Huat with Tiger
Bronze
BMW Performance Motors
Campaign: Performance Motors AutoFest 2025
Agency: Bacon Creatives
24. Excellence in Loyalty Marketing
Gold
FairPrice Group
Brand: NTUC Link
Campaign: The Link Rewards Programme – Every Reward, Made A Little Better
Silver
ION Orchard
Campaign: ION+ Rewards Programme
Bronze
Changi Airport Group
Campaign: Changi Rewards Staff Program
25. Excellence in Marketing Innovation
Gold
ShopBack
Campaign: New Channels, Sharper Process, and an AI Layer Built to Fit
Silver
Singapore Tourism Board
Campaign: Formula 1 Grand Prix Season Singapore 2025
Agencies: Zenith, BBH, We Communications
Bronze
FairPrice Group
Campaign: Grocery Runs, Made A Little Better
Agency: BBH
26. Excellence in Marketing to a Specific Audience
Gold
DBS Bank
Campaign: Live Iconic With DBS
Agency: Performic
Silver
Grab
Campaign: Reaching High-Intent Travelers Through Behavior-Led Audience Marketing
Agency: M+C Saatchi Performance
Bronze
McDonald’s Singapore
Campaign: McGriddles® GriddleCore A.M. Fest
Agencies: Leo Singapore, OMD Singapore
27. Excellence in Marketing Transformation
Gold
ShopBack
Campaign: Rebuilding the Operating Model, Not Just the Media Plan
Silver
Singtel
Campaign: Winning the First Choice, Rather Than the First Page​
Agency: OMD
Bronze
Pan Pacific Hotels Group
Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys
Agency: Bray Leino Labs
28. Excellence in Media Strategy
Gold
Health Promotion Board
Campaign: Salt Buries True Flavours: One Cultural Truth, Activated Across Every Food Moment
Agencies: Starcom, TBW
Silver
DBS Bank
Brand: POSB
Campaign: POSB Support Our Heartlands
Agency: Performics
Bronze
Health Promotion Board
Campaign: Language of Support
Agencies: Starcom, TBWA
Bronze
LEGO
Campaign: LEGO F1 : Turning Race Season into Build Season
Agency: Starcom
29. Excellence in Mobile Marketing
Gold
Grab
Campaign: Grab “Huatever” Also Can
Agencies: DT, M+C Saatchi
Silver
Singapore Tourism Board
Campaign: Formula 1 Grand Prix Season Singapore 2025
Agencies: Zenith, BBH, We Communications
Bronze
Standard Chartered Bank
Campaign: Million Reasons to be Happier
Agencies: W/E + Partners, Accenture Song and Dentsu
30. Excellence in Multilingual Marketing
Gold
Singapore Kindness Movement
Campaign: Multicultural Mosaics
Silver
Eastspring Investments
Campaign: Think Asia. Think Active.
Agency: BaM
Bronze
SHILLA TRAVEL RETAIL (SINGAPORE)
Campaign: Gallop into Radiant Journey by The Shilla Duty Free Singapore
31. Excellence in Omnichannel
Gold
Health Promotion Board
Campaign: 100% Flavour, 25% Less Sodium: An Omnichannel Choice Architecture to Shift Behaviour
Agencies: Starcom, TBWA
Silver
NTUC FairPrice Co-operative
Brand: FairPrice Group
Campaign: The Untold Story of FairPrice CNY Freshness
Agency: Mediacorp
Bronze
Health Promotion Board
Campaign: Don’t Toy With Your Life
Agencies: Starcom, TBWA
Bronze
Mastercard Asia Pacific, Singapore Tourism Board
Campaign: Singapore. Exceptional Every Time.
Agencies: Carat, This is Tommy
32. Excellence in Out-of-Home Advertising
Gold
Health Promotion Board
Campaign: Don’t Toy With Your Life
Agencies: Starcom, TBWA
Silver
Subway Singapore
Campaign: Subway Signatures
Agency: Zenith
Bronze
Maybank Singapore
Campaign: Served Your Way. Maybank.
33. Excellence in Performance Marketing
Gold
Resorts World Sentosa
Brand: Universal Studios Singapore
Campaign: Halloween Horror Nights: Selling Fear Before the 13th Hour
Agency: Zenith
Silver
Standard Chartered Bank
Campaign: Standard Chartered Achieves 82% Faster Conversions through Autonomous Performance Marketing
Agency:  Quantcast
Bronze
DBS Bank
Campaign: Live Confident with DBS digiWealth
Agency: Performics
Bronze
DHL Express (Singapore)
Campaign: Heavyweight Shipping at Express Speed
34. Excellence in Personalisation Marketing
Gold
Prudential
Campaign: Moments that Matter
Agency: Construct
Silver
Pan Pacific Hotels Group
Campaign: Experience Refresh – Driving Commercial Results Through Connected Customer Journeys
Agency: Bray Leino Labs
Bronze
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
35. Excellence in Programmatic Marketing
Gold
Standard Chartered Bank
Campaign: Turning pDOOH into O2O Effectiveness, Driving +42% Demand and +28.6% Value Growth
Agencies: Dentsu Singapore, MiQ Singapore
Silver
Standard Chartered Bank
Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast.
Agencies: Dentsu Singapore, Quantcast
Bronze
Atome
Campaign: Winning high-intent app users during Singapore’s most competitive retail season
Agencies:  Lion & Lion Singapore and Nexxen
Bronze
Singapore Airlines
Campaign: Expand Your Comfort Zone, Expand Your Horizons
Agencies: Teads & PHD Media
36. Excellence in Public Sector / Non-Profit Marketing
Gold
National Heritage Board
Brand: Founders’ Memorial
Campaign: Project Citizens: The First Million
Agency: DSTNCT
Silver
National Arts Council
Brand: Catch
Campaign: SG Culture Pass: Your $100 to New Experiences (Creative & Strategy)
Agency: DSTNCT
Silver
National Arts Council
Campaign: SG Culture Pass: The Learning Engine
Agency: Starcom
Bronze
Ministry of Culture, Community & Youth (MCCY)
Campaign: WHAT WE SHARE
Agency: SPH Content Lab
37. Excellence in Purpose-Driven Community Engagement
Gold
Central Narcotics Bureau (CNB)
Campaign: Remember Us: The Victims Drugs Leave Behind
Agency: Starcom
Silver
Sport Singapore
Campaign: One Team, One Dream, One Of Us
Agency: Starcom
Bronze
Ego Pharmaceuticals Singapore
Brand: QV Skincare Singapore
Campaign: QV #JustShowUp
Bronze
Go!Mama
Campaign: Nationwide Social Impact Campaign
Agency: Akin by Techlyon
38. Excellence in Relationship Marketing
Gold
AIA Singapore
Campaign: AI+A
Agency: TMRW
Silver
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Bronze
Geneco
Campaign: Where Prosperity Blooms
Bronze
Prudential
Campaign: Moments that Matter
Agency: Construct
39. Excellence in Retail / Shopper Marketing
Gold
L’Oreal Travel Retail Asia Pacific and The Shilla Duty Free
Brand: YVES SAINT LAURENT BEAUTE / The Shilla Duty Free Singapore
Campaign: YSL BEAUTY LIGHT CLUB – THE FIRST EVER TOTAL CHANGI TAKEOVER
Silver
FairPrice Group
Campaign: Every Celebration Made a Little Better
Agency: TBWA\ Singapore
Bronze
LEGO
Campaign: Beyond the Toy Aisle: How LEGO Botanicals Rebuilt Valentine’s Gifting
Agency: Starcom
40. Excellence in Search Marketing
Gold
OCBC Bank
Campaign: From Brand-first to Needs-First
Agency: Assembly
Silver
Sentosa Development Corporation
Campaign: Driving Island Revenue Through Always-On Automation with AI
Agency: Starcom
Bronze
QBE ASIA
Campaign: QBE SME Survey 2025: At the heart of SME resilience
Agency: Brew Interactive
41. Excellence in Social Media Marketing
Gold
Geneco
Campaign: Lost To Be Found
Silver
Cathay Pacific
Campaign: Hong Kong: Most fun per KM²
Agencies: Leo Singapore, Starcom Singapore
Silver
Disney Cruise Line
Campaign: Launch of The Disney Adventure
Agency: Leo Singapore
Bronze
Singapore Tourism Board
Campaign: Formula 1 Grand Prix Season Singapore 2025
Agencies: Zenith, BBH, We Communications
42. Excellence in Sponsorship Activation
Gold
Trans Eurokars
Brand: Mazda
Campaign: Eurokars Mazda: From Championship Fleet to Sold-Out Fleet
Agency: Zenith
Silver
MSIG Asia
Brand: MSIG
Campaign: Protecting Goals, Powering Futures
Bronze
Standard Chartered Bank
Campaign: LFC x Signature CIO Fund
Agencies: Dentsu Singapore, Octagon 
43. Excellence in Tech-Driven Marketing
Gold
AIA Singapore
Campaign: AI+A
Agency: TMRW
Silver
Accor
Brand: ALL Accor
Campaign: The Cost of Forgetting: Identity-led Acquisition for Accor
Agency: Zenith
Bronze
ShopBack
Campaign: Built by Design: The Technology Stack Behind Growth
44. Excellence in TV / Video Advertising
Gold
Singapore Airlines
Campaign: See the World Anew
Agencies: PHD Media, TBWA
Silver
AIA Group
Brand: AIA
Campaign: Rethink Healthy | Mother & Daughter
Agency: BBH Singapore
Bronze
OCBC
Campaign: OCBC Scan & Pay Overseas: For Real!
Agencies: We Are Heroes, WPP Media, Mediacorp
45. Excellence in Urban Guerrilla Marketing
Gold
Health Promotion Board
Campaign: The Gallery of Hidden Salt: How Flies Exposed Commuters’ Salt Blindness
Agencies: Starcom, TBWA
Silver
Wen Ken Marketing
Brand: Three Legs Brand
Campaign: Cooling Off Day
Agency: Distilleri
Bronze
NTUC
Brand: NTUC Youth
Campaign: Dream Exchange: Majulah SG Youth
Agency: Simmer Collective
46. Excellence in Viral Marketing
Gold
McDonald’s Singapore
Campaign: Shake Things Up with Grimace
Agencies: Leo Singapore, OMD Singapore
Silver
CP-Meiji Singapore
Campaign: No 1 Protein Milk In SG
Agency: Agape Communications
Silver
The Ascott Limited
Brand: DiscoverASR
Campaign: DiscoverASR Mid-Year Sale
Agency: Assembly
Bronze
Procter & Gamble
Brand: SK-II
Campaign: 2026 SK-II China FTE Women’s Day Campaign “Wish me more than Happiness”
Agency: DeVries Global
47. Marketing Leader of the Year
Gold
Health Promotion Board
Individual: Jassie Ling
Silver
Singapore Kindness Movement
Individual: Karun S’Baram
Bronze
AIA Singapore
Individual: Allison Chew
48. Marketing Team of the Year
Gold
Health Promotion Board
Silver
KFC
Bronze
ION Orchard