Jeremy Ng Cheong Wong

Head of Innovation & Design

Smile Makers Collection

Jeremy Ng is Head of Innovation & Design, currently leading product innovation at Smile Makers Collection, a global intimate wellness brand.

His background spans industrial and product design, with experience across Apparel, FMCG, Consumer Durables, Urban Fixtures, and Furniture Systems, alongside prototyping digital innovation tools to support development decisions.

At Smile Makers, Jeremy sets the innovation roadmap and co-leads end-to-end execution — from concept to commercial launch — bringing 15+ SKUs to market across APAC, Europe, and the US. He translates consumer insight into product briefs and creative direction, balancing design ambition with commercial realities. He owns product specifications and cost tradeoffs, partners with engineering and marketing, and drives go-to-market strategy across digital, retail, and campaign touchpoints. All products are design patent pending, one with a registered US trademark.

His work has been exhibited internationally and has received recognition from respected organisations within the creative and design industry.