Eric is the Regional Director eCommerce Marketing for Medela in the International Region with responsibility spanning across APAC to EMEA. In this role, Eric is responsible for building and scaling the eCommerce function and digital marketing growth strategy by adopting a data driven approach to improve and optimize Medela’s brand presence across paid, owned and earned brand channels across the region to both internal and external stakeholders.

 

With more than 16 years of sales & marketing experience across APAC markets in MedTech and FMCG industries, Eric joined Medela AG in 2014 to lead the business development function for Southeast Asia.

 

A passionate golfer, most of his free time is spend around the lush greenery of the golf course, trying to make par and catch the elusive birdies which is far and few in between.