2021 JUDGE’S PROFILE

Christopher See

Head of Marketing & Planning – Singapore, Australia, New Zealand & Oceania
ACCA

Christopher See has over 15 years of experience in integrated marketing, branding,
communications and strategy planning. He currently manages marketing, corporate
communications and strategic planning at ACCA, the global body for professional
accountants, for the Singapore, Australia, New Zealand & Oceania markets.
Christopher has made significant achievements in business and process innovation and
introduced several innovative solutions to drive strategic marketing initiatives and campaigns
that have increased both brand equity and market share. Prior to ACCA, he led the events
and marketing team at a Big4 accounting firm. He spearheaded and integrated the digital
and social media marketing strategy with the firm’s traditional marketing initiatives to a more
holistic and well-rounded communication plan.
Christopher has considerable experience in developing go-to-market strategies in the
following sectors and market segments: financial services, education, real estate, energy
and natural resources, infrastructure and healthcare, public sector, enterprise market and
consumer markets.