2024 Winners
Marketer of the Year
![]() |
McDonald’s Singapore |
1. Excellence in Advertising
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
![]() |
Silver Accor Hotels Campaign: Accor’s 100 Bites Campaign “Savoring Singapore in 100 Bites: Accor’s Audience-First Mastery, AR Innovations, and Unrivalled Success!” Agencies: dentsu, iProspect Singapore |
![]() |
Bronze |
2. Excellence in AI-Powered Storytelling
![]() |
Gold COP28 Campaign: The Tree of Life at COP28 Agency: INVNT |
![]() |
Silver Julie’s Manufacturing Brand: Julie’s Biscuits Campaign: A Raya A.I.dilfitri Ad Agency: GOVT Singapore |
![]() |
Bronze Citibank Singapore Campaign: Wealth. Done Well with Citi. Agencies: Nine:TwentyEight, Concept Alliance Asia |
3. Excellence in Anniversary Marketing
![]() |
Gold Mandai Wildlife Group Brand: Singapore Zoo Campaign: Golden ZOObilee Celebration: Happy ZOObilee! |
![]() |
Silver FairPrice Group Campaign: Always, FairPrice: 50 Years of Purpose |
![]() |
Bronze minden.ai Brand: yuu Rewards Club Campaign: yuu’s 1st Birthday Agency: Tribal Worldwide |
4. Excellence in B2B Marketing
![]() |
Gold Palo Alto Networks Brand: Cortex Campaign: Fighting Cybercrime in Cortex City Agency: Hotwire APAC |
![]() |
Silver GROW with Singlife Campaign: Regaining Trust From Every Angle |
![]() |
Bronze |
5. Excellence in Brand Awareness
![]() |
Gold National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
![]() |
Silver Singapore Civil Defence Force Campaign: What’s Your Emergency? Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore |
![]() |
Bronze |
6. Excellence in Brand Strategy
![]() |
Gold Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
![]() |
Silver Oversea-Chinese Banking Corporation (OCBC) Campaign: OCBC Money Lock Agency: GOVT Singapore |
![]() |
Bronze iHerb Campaign: iHerb – Social Media Strategy Agency: antics@play |
7. Excellence in Communications / Public Relations
![]() |
Gold Agency for Integrated Care (AIC) Campaign: We See You Care Agency: The Secret Little Agency |
![]() |
Silver Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
![]() |
Bronze |
8. Excellence in Consumer Insights / Market Research
![]() |
Gold Pan Pacific Hotels Group Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group Agency: Digitas Singapore |
![]() |
Silver Central Provident Fund Board: Campaign: CPF Email Marketing / Marketing Automation Agency: Vintedge |
![]() |
Bronze |
9. Excellence in Content Marketing
![]() |
Gold Singtel Campaign: From Mudflats to Smart Nation Agency: Akanga Film Asia |
![]() |
Silver National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore Agencies: Starcom Singapore, Viu |
![]() |
Bronze |
10. Excellence in CSR / Cause Marketing
![]() |
Gold National Council of Social Service Brand: Community Chest Campaign: Community Chest – Champion Every Potential Agency: GOVT Singapore |
![]() |
Silver National Volunteer and Philanthropy Centre (NVPC), Ministry of Social and Family Development (MSF) Campaign: #ShareTheLove Valentine’s Day Campaign 2024 |
![]() |
Bronze |
11. Excellence in Customer Engagement
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: My Happy Little Wins Agencies: Leo Burnett Singapore, Paprika Global |
![]() |
Silver McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
![]() |
Bronze PAP Community Foundation Brand: PCF Sparkletots Campaign: Inspiring Children, Bringing Dreams to Life |
12. Excellence in Data Privacy and Security Marketing
![]() |
Gold IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agencies: Aires Adventure, Skale |
![]() |
Silver DBS Bank Brand: POSB & DBS Foundation Campaign: Your Neighbourhood Getai Agency: Serious Media |
![]() |
Bronze |
13. Excellence in Data-Driven Marketing
![]() |
Gold Pan Pacific Hotels Group Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group Agency: Digitas Singapore |
![]() |
Silver McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
![]() |
Bronze |
14. Excellence in Digital Marketing
![]() |
Gold Carousell Campaign: Carousell Certified Mobile Agency: Bread Butter Bacon |
![]() |
Silver Standard Chartered Bank Singapore Brand: Standard Chartered Campaign: Digital Servicing GTM |
![]() |
Bronze |
15. Excellence in eCommerce Marketing
![]() |
Gold Lenovo Campaign: Big Sales Day Campaign Agency: Assembly |
![]() |
Silver Singtel Brand: GOMO Campaign: GOMO Agency: OMD |
![]() |
Bronze |
16. Excellence in Event Marketing
![]() |
Gold L’Oréal Singapore Brand: Kiehl’s Campaign: Kiehl’s Trash to Art Agency: Zenith Singapore |
![]() |
Silver Samsung Electronics Singapore, Mobile eXperience Campaign: Singapore Night Festival 2023, Presented by Samsung Agencies: Pico Art International, Cheil Singapore |
![]() |
Bronze |
17. Excellence in Experiential Marketing
![]() |
Gold HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
![]() |
Silver Trust Bank Campaign: It’s not Everyday, It’s Trust’s Birthday! Agency: Iris Singapore |
![]() |
Bronze |
18. Excellence in Gaming
![]() |
Gold HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
![]() |
Silver Central Provident Fund Board Campaign: ‘Catching Insomnia’ Digital Escape Game Agency: Games Bond SG |
![]() |
Bronze |
19. Excellence in Influencer / KOLs Marketing
![]() |
Gold National Environment Agency Campaign: Hot Girl Summer – SG Edition Agencies: Starcom Singapore, SGAG |
![]() |
Silver Ego Pharmaceuticals Brand: QV Campaign: Dr. Ingky Recommends QV Agency: Dex Ventures |
![]() |
Bronze Canon Campaign: #CanonCompanion Agency: AnyMind Group |
20. Excellence in Integrated Marketing
![]() |
Gold Ministry of Social and Family Development, Public Service Division, Ministry of Health, Agency for Integrated Care (AIC) Campaign: Pre-Planning Campaign Agencies: Starcom Singapore |
![]() |
Silver National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
![]() |
Bronze |
21. Excellence in Interactive Marketing / AR & VR
![]() |
Gold Ministry of Digital Development and Information of Singapore, Singapore Food Agency Brand: gov.sg Campaign: SG Farm Tycoon Agency: Starcom Singapore |
![]() |
Silver CapitaLand Investment (CLI) Campaign: CapitaVerse Agencies: BRCKTS, Bandwagon Labs |
![]() |
Bronze |
22. Excellence in Launch Marketing
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Breakfast Drop Agencies: Leo Burnett Singapore, OMD Singapore |
![]() |
Silver Mandai Wildlife Group Brand: Bird Paradise Campaign: Take Off to Paradise |
![]() |
Bronze |
![]() |
Bronze |
23. Excellence in Location-Based Marketing
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
![]() |
Silver The Furniture Mall Campaign: Year-End Festive Promotion Campaign Agency: X10 Media |
![]() |
Bronze |
24. Excellence in Loyalty Marketing
![]() |
Gold Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
![]() |
Silver Citibank Singapore Brand: Citi Credit Cards Campaign: Citi Cards Privileges Program Campaign Agencies: Spark Foundry, MullenLowe Singapore, 360 Communications, Publicis Media Content & Innovation |
![]() |
Bronze |
25. Excellence in Marketing Innovation
![]() |
Gold HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
![]() |
Silver McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
![]() |
Bronze |
26. Excellence in Marketing to a Specific Audience
![]() |
Gold Singlife Campaign: Ma goes to the army |
![]() |
Silver Pizza Hut Campaign: Pizza Hut Melts Launch – It’s Melts Time Agency: TEAM LEWIS |
![]() |
Bronze United Overseas Bank (UOB) Campaign: UOB #YouDoYou Campaign Agency: Wild Advertising & Marketing |
27. Excellence in Marketing Transformation
![]() |
Gold Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
![]() |
Silver HSBC Bank (Singapore) Campaign: HSBC – Grow Your Wealth Agencies: Omnicom Media Group Singapore, TBWA\, DRUM, Warner Music |
![]() |
Bronze |
28. Excellence in Media Strategy
![]() |
Gold McDonald’s Singapore Brand: Hanbaobao Campaign: The Call of Crispy Agencies: OMD Singapore, Leo Burnett Singapore |
![]() |
Silver Singapore Civil Defence Force Campaign: What’s Your Emergency? Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore |
![]() |
Bronze |
29. Excellence in Mobile Marketing
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: The Great Catch Agencies: Leo Burnett Singapore, OMD Singapore |
![]() |
Silver HSBC Bank (Singapore) Campaign: Power of Play Agencies: Ogilvy Singapore, Omnicom Media Group Singapore |
![]() |
Bronze McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
30. Excellence in Multilingual Marketing
![]() |
Gold Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
![]() |
Silver DBS Bank Brand: POSB & DBS Foundation Campaign: Your Neighbourhood Getai Agency: Serious Media |
![]() |
Bronze |
31. Excellence in Omnichannel
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: The Great Catch Agencies: Leo Burnett Singapore, OMD Singapore |
![]() |
Silver Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
![]() |
Bronze |
32. Excellence in Out-of-Home Advertising
![]() |
Gold PUMA Southeast Asia Campaign: Stadio Palermo Agency: GOVT Singapore |
![]() |
Silver McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
![]() |
Bronze |
33. Excellence in Performance Marketing
![]() |
Gold Singtel Brand: GOMO Campaign: GOMO Agency: OMD |
![]() |
Silver Pan Pacific Hotels Group Campaign: Everything Everywhere Not at Once – A Full-Funnel Approach to Performance Marketing Agency: eMarketingEye |
![]() |
Bronze |
34. Excellence in Personalisation Marketing
![]() |
Gold Immigration & Checkpoint Authority (ICA) Campaign: ICA Recruitment Campaign Agency: TSL Media Group |
![]() |
Silver Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
![]() |
Bronze |
35. Excellence in Programmatic Marketing
![]() |
Gold Singapore Airlines Campaign: Singapore Airlines boosts reach and revenue with cookieless media strategy Agencies: PHD Singapore, Quantcast |
![]() |
Silver Haleon Singapore Brand: Sensodyne Campaign: Smart Data for Sensitive Teeth Agency: Publicis Media |
![]() |
Bronze |
36. Excellence in Public Sector / Non-Profit Marketing
![]() |
Gold Central Provident Fund Board Campaign: Are you ready to be a Small Wins CEO? Agency: Wild Advertising & Marketing |
![]() |
Silver Ministry of Manpower Campaign: “FWA!” – Bringing Flexible Work Arrangements to life Agency: SPH Content Lab |
![]() |
Bronze |
37. Excellence in Relationship Marketing
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
![]() |
Silver META Campaign: META Conversations Agency: Untitled Project |
![]() |
Silver Pan Pacific Hotels Group Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group Agency: Digitas Singapore |
![]() |
Bronze |
38. Excellence in Retail / Shopper Marketing
![]() |
Gold McDonald’s Singapore Brand: McDonald’s Campaign: The Great Catch Agencies: Leo Burnett Singapore, OMD Singapore |
![]() |
Silver Lam Soon Singapore Brand: bio-home Campaign: bio-home Laundry Sheet Detergent Agency: Brandcore |
![]() |
Bronze |
39. Excellence in Search Marketing
![]() |
Gold DBS Bank Campaign: Success for Sustainability: SEO Journey on Digital Leadership for DBS Corporate Banking Agency: GrowthOps Asia |
![]() |
Silver Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
![]() |
Bronze |
40. Excellence in Social Media Marketing
![]() |
Gold Mandai Wildlife Group Campaign: The Great Flight |
![]() |
Silver McDonald’s Singapore Brand: McDonald’s Campaign: Samurai & Ninja Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
![]() |
Bronze |
41. Excellence in Sponsorship Activation
![]() |
Gold McDonald’s Singapore Brand: Hanbaobao Campaign: Winning Moments with Mobile Legends Agencies: OMD Singapore, Zenway Productions |
![]() |
Silver HSBC Bank (Singapore) Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
![]() |
Bronze Lam Soon Singapore Brand: Naturel Campaign: Heart To Resist Agencies: Aires Adventure, Wunderfauks |
42. Excellence in TV / Video Advertising
![]() |
Gold Health Promotion Board Campaign: Trust No Tongue Agencies: Publicis Singapore, Starcom Singapore |
![]() |
Silver Singtel Campaign: Hello Possibilities with Singtel Agencies: OMD, Leo Burnett |
![]() |
Bronze |
43. Excellence in Urban Guerrilla Marketing
![]() |
Gold Mandai Wildlife Group Brand: Bird Paradise Campaign: Take Off to Paradise |
![]() |
Silver FairPrice Group Campaign: More Reasons to Celebrate Agency: Homeground United |
![]() |
Bronze |
44. Excellence in Viral Marketing
![]() |
Gold Singtel Campaign: WiFi or WiFey, Broadband or your man Agencies: Hogarth Worldwide, OMD, SPH Media |
![]() |
Silver McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
![]() |
Bronze |
45. Marketing Leader of the Year
![]() |
Gold Millennium Hotels and Resorts Individual: Carolyn Wishnowski |
![]() |
Silver AIA Singapore Individual: Allison Chew |
![]() |
Bronze LivinWall (Gush) Individual: Lester Leong |
46. Marketing Team of the Year
![]() |
Gold Oversea-Chinese Banking Corporation (OCBC) |
![]() |
Silver AIA Singapore |
![]() |
Bronze |