2023 Finalists
1. Excellence in Advertising
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Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
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Health Promotion Board Brand: Marketing Healthy Lifestyle Division Campaign: Vape is the toxic friend you don’t need Agency: Publicis Singapore |
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Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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National Environment Agency Campaign: Say YES to Waste Less Agency: DSTNCT |
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Sentosa Development Corporation Campaign: Sentosa Brand Refresh Agency: GOVT Singapore |
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Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Singtel Campaign: Family moments made powerful with Singtel 5G and SharePlay on iPhone 13 Pro. Agency: Hogarth Worldwide |
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Singtel Campaign: Life after WiFi 6 Agency: Hogarth Worldwide |
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UOB Campaign: UOB Brand Revitalisation 2022 Agencies: BBH Communications, Mindshare |
2. Excellence in Anniversary Marketing
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Citibank Brand: Citi Campaign: Citi 120 Year Anniversary Agencies: 360 Communications, Spark Foundry |
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Fullerton Fund Management Campaign: Embracing change and elevating the brand |
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Geneco Campaign: #GenecoFiVesta |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: APRW |
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KFC Singapore Campaign: KFC Singapore 45th Anniversary #MeAndMyKFC Agency: Havas Media Singapore |
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NTUC Fairprice Group Campaign: FairPrice Group 50th Anniversary Agency: SPH Media Content Lab |
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Scoot Campaign: Celebrating 10 Years of Scootin’ Agencies: PHD Singapore, VMLY&R |
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Sentosa Development Corporation Campaign: Sentosa’s Golden Jubilee: Discovery Neverending Agencies: UM Singapore, GOVT Singapore, Zeno Group Singapore |
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Singapore Pools Campaign: Pass It On |
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The LEGO® Group Campaign: LEGO® 90th Anniversary Campaign Agency: Initiative APAC |
3. Excellence in B2B Marketing
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Advanced Micro Devices Brand: AMD Campaign: ONE AMD Partner Advance 2022 Agency: Eliphant |
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DBS Bank Campaign: Key Change : Why treasury and commercial need to work in harmony to unlock transformation |
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DBS Bank Campaign: The Path to Sustainability by DBS SME Banking Agency: Flash Concept |
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Microsoft Campaign: Code; without Barriers Agency: McCann Worldgroup Singapore |
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NCS Brand: Telco+ Campaign: NCS Telco+ Launch Agency: Dentsu Singapore |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Schroders’ POAPs Agency: antics@play |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: SchrodersLearn |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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The Front Row Campaign: The Front Row 2022 Agency: Oceanus Media Global |
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The Trade Desk Campaign: Reinventing B2B marketing |
4. Excellence in Brand Awareness
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Advanced Micro Devices Brand: AMD Campaign: AMD Gaming Suite – The Ultimate Gaming Experience Agency: Eliphant |
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Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agencies: MullenLowe Singapore, Spark Foundry Singapore, Performics India |
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foodpanda Singapore Brand: foodpanda Campaign: Live Like A Panda |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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Samsung Electronics Singapore Campaign: Samsung Galaxy S23 Launch Agencies; Starcom, Cheil, Designory, IN.FOM |
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Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Singapore Life Brand: Singlife Campaign: What I Wish I Knew in NS Agency: SPH Media Content Lab |
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Singtel Campaign: The Making of a 5G Nation Agency: Akanga Film Asia |
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Stellar Lifestyle Brand: WINK+ Campaign: Holland and Barrett Giveaway Agency: Stellar Ace |
5. Excellence in Brand Strategy
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BMW Asia Brand: BMW Campaign: Mission: Luxury Agencies: TMRW, Starcom |
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Central Provident Fund Board (CPF Board) Campaign: A Purposeful Life Agency: McCann Worldgroup Singapore |
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Changi Airport Group Campaign: Borderless Adventure Agency: DDB Group Singapore |
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foodpanda Singapore Brand: foodpanda Campaign: Live Like A Panda |
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Geneco Campaign: #HappilyEverAfter |
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Hanbaobao Brand: McDonald’s Singapore Campaign: My Heart is Full – Social Strategy Agency: Paprika Global, part of Distilleri Group |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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Sentosa Development Corporation Campaign: Sentosa Brand Refresh Agency: GOVT Singapore |
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Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Wholesome Savour Campaign: Rebranding Wholesome Savour Agency: antics@play |
6. Excellence in Communications / Public Relations
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agency: BRCKTS |
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Geneco Campaign: #GreenForProsperity |
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #GenecoFiVesta |
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Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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RHB Bank Singapore Campaign: RHB #3Rs |
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Singapore Life Brand: Singlife Campaign: A Better Way to Sustainability |
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The LEGO® Group Campaign: LEGO® Technic™ McLaren F1 Pop-Up Experience Agencies: Tate Anzur, Momenntum, Distilleri |
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We Are SG Brand: We Are SG Campaign: We Are SG NFT Agency: GERMS |
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Wearnes Automotive Brand: Polestar Campaign: Polestar 2 Launch Agency: antics@play |
7. Excellence in Consumer Insights / Market Research
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Abbott Nutrition Campaign: Unveiling Competitive Insights: Tracking Share of Voice through Connected Intelligence Agency: Spark Foundry Singapore |
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eazy Campaign: eazy Agency: AntzWorkz-Formul8 |
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Ego Pharmaceuticals (Singapore) Brand: QV Skincare Campaign: 10 out of 10 dermatologists in Singapore recommend QV for dry or sensitive skin |
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foodpanda Singapore Brand: pandamart Campaign: Chill, we got you fresh! Agencies: YouGov, Dentsu |
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Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
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Mandai Wildlife Group Brand: Ranger Buddies Campaign: It All Begins With C.O.U.R.A.G.E. Agencies: PROTOCOL, Visual Studio Singapore, SuperPixel, Hashtag Interactive |
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Marina Bay Sands Campaign: Marina Bay Sands’ journey towards the big relaunch of its new era of luxury hospitality Agency: Assembly |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Together As Women |
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Singtel Campaign: Singtel Super Stacker Agency: Leo Burnett Singapore |
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Standard Chartered Bank Campaign: Global Digital Platform CX Uplift Agencies: Qualtrics, Happy Marketer, Google Analytics |
8. Excellence in Content Marketing
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Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s Mobile Order – Tap Tap Pay Eat Agencies: Paprika Global, part of Distilleri Group, OMD Singapore |
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Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: APRW |
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National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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Singapore Chinese Cultural Centre Campaign: Festive Fever and 《我们是……》 Music Video Agency: DSTNCT |
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Singapore Life Brand: Singlife Campaign: What I Wish I Knew in NS Agency: SPH Media Content Lab |
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Singapore Police Force Campaign: XMM Scam Agencies: Starcom Singapore, Publicis Content, Hepmil Singapore |
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Singtel Campaign: Hunt for the Lucky Tiger Agency: Akanga Film Asia |
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Sunshine Bakeries Campaign: Hearty-licious Agency: Aires Adventure |
9. Excellence in COVID-19 Related Campaigns
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Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
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Changi Airport Group Brand: iShopChangi Campaign: Sweet Revenge Travel Agency: DDB Group Singapore |
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Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
10. Excellence in CSR / Cause Marketing
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #GreenForProsperity |
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Health Promotion Board Brand: Marketing Preventive Health Division Campaign: HIV doesn’t differentiate Agency: Publicis Singapore |
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HSBC Singapore Campaign: HSBC Premier Family Fiesta |
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HSBC Singapore Campaign: Singapore Badminton Open – Shuttling with the Star Agency: Hogarth Worldwide Singapore |
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M1 Campaign: Wrapping Up The Year With Goodness Agency: Media.Monks |
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RHB Bank Singapore Campaign: A Bank with a Heart |
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Singtel Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders Agency: Leo Burnett Singapore |
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UOB Campaign: UOB Painting of the Year Agency: JOURNEY, ANS.EIN |
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Yahoo Campaign: Yahoo Earth Day – Championing sustainability through inbox decluttering. Agencies: Blue Totem Communications, One9ninety |
11. Excellence in Customer Engagement
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #GenecoFiVesta |
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HSBC Singapore Campaign: HSBC Premier Family Fiesta |
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HSBC Singapore Campaign: HSBC Wealth Continuum Launch |
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Jewel Changi Airport Campaign: Jewel Infinity |
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McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agency: With Love, McDSG |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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Pacific Refreshments (Coca-Cola) Campaign: Shine Your Wheels Drive-Thru Pitstop Agency: MUST Experience |
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Unilever Singapore Brand: Magnum Campaign: Magnum Classic Remix Arcade Agency: Jack Morton Worldwide |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2022 Agency: GERMS |
12. Excellence in Data-Driven Marketing
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Doctor Anywhere Campaign: DA Performance Marketing Agency: ADK Connect Singapore |
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foodpanda Singapore Campaign: The Conversion Optimisation Project |
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Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
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Harvey Norman (Pertama Merchandising Campaign: From Clicks to Conversions: Harvey Norman’s Digital Sales Transformation Agency: OOm |
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Hewlett Packard Enterprise (HPE) Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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JDE Brand: Super and Old Town Campaign: Super and Old Town CNY 2023 Agency: Havas Media |
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Mandai Wildlife Group Campaign: Post COVID Tourist recovery |
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Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Together As Women |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Take home the taste of Chinese New Year Agencies: EssenceMediacom, WPP, The Trade Desk |
13. Excellence in Digital Marketing
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Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
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Central Provident Fund Board (CPF Board) Campaign: A Purposeful Life Agency: McCann Worldgroup Singapore |
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Changi Airport Group Brand: iShopChangi Campaign: Sweet Revenge Travel Agency: DDB Group Singapore |
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Citibank Brand: Citi Credit Cards Campaign: This Trip’s On CITI Agencies: MullenLowe, Spark Foundry, Performics India, 360 Communications |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Samsung Electronics Brand: Samsung Campaign: Bespoke Inspired By You Agency: TMRW |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Together As Women |
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Singapore Sports Hub Brand: HSBC Singapore Rugby Sevens Campaign: Back, Bigger, Better Than Ever Agency: Damnzai |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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UOB Brand: UOB Cards – The Travel Insider Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
14. Excellence in eCommerce Marketing
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Mandai Wildlife Group Brand: Mandai Wildlife Reserve Campaign: Singles Day Promotion on WeChat Mini Program |
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Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
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Steigen Campaign: Automate Your Laundry: Steigen’s Digital Revolution Agency: Oom |
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The LEGO® Group Campaign: Builds for Two Agency: Our LEGO Agency (OLA) Asia |
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The National Volunteer & Philanthropy Centre (NVPC) Brand: Giving.sg Campaign: Making a Difference with the Great Singapore Give Agency: RED² Digital |
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UA SPORTS (S.E.A.) Brand: Under Armour Campaign: Under Armour x Lazada Singapore Super Brand Day 2022 |
15. Excellence in Event Marketing
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Audi Singapore Brand: Audi Campaign: Semi Permanent: City Utopia @ Audi’s House of Progress Agencies: PHD Singapore, DRUM |
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FairPrice Group Brand: Lau Pa Sat Campaign: Hop For Joy: Lau Pa Sat x White Rabbit Lunar New Year Campaign Agency: Epic Dialogue |
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Jewel Changi Airport Campaign: Football Mania |
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Mandai Wildlife Group Brand: Jurong Bird Park Campaign: A Flight To Remember |
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Mandai Wildlife Group Campaign: Festive Wild-erland: A Black & White Celebration |
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Pacific Refreshments (Coca-Cola) Campaign: Shine Your Wheels Drive-Thru Pitstop Agency: MUST Experience |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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Sport Singapore Campaign: FIBA 3×3 Asia Cup 2022 Agency: Type A |
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Surbana Jurong Group Campaign: Building the Business of Sustainability Agency: MICE Depot |
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Wizards of the Coast Brand: Magic: The Gathering Campaign: March of the Machine Agency: Havas Media Singapore |
16. Excellence in Experiential Marketing
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Advanced Micro Devices Brand: AMD Campaign: AMD Gaming Suite – The Ultimate Gaming Experience Agency: Eliphant |
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Audi Singapore Brand: Audi Campaign: Semi Permanent: City Utopia @ Audi’s House of Progress Agencies: PHD Singapore, DRUM |
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Changi Airport Group Campaign: ChangiVerse Agency: Accenture Song |
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DBS Bank Campaign: i Light Singapore 2023 Presented by DBS Agency: Pico Art International |
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IHH Healthcare Singapore Campaign: Chef Sam Leong: Food, From The Heart |
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McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
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Ministry of National Development Campaign: The Travelling Void Deck Agency: Leo Burnett Singapore |
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Orchard Road Business Association Campaign: Christmas On A Great Street 2022 Agency: TMRW |
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Samsung Electronics Singapore Campaign: Samsung Galaxy S23 Launch Agencies: Starcom, Cheil, Designory, IN.FOM |
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The LEGO® Group Campaign: LEGO® 90th Anniversary Campaign Agency: Initiative APAC |
17. Excellence in Gaming
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Advanced Micro Devices Brand: AMD Campaign: AMD Gaming Suite – The Ultimate Gaming Experience Agency: Eliphant |
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Changi Airport Group Campaign: ChangiVerse Agency: Accenture Song |
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DBS Bank Campaign: DBS Giving Tree |
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foodpanda Singapore Brand: pandamart Campaign: dash for gold with pandamart Agency: Sqkii |
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Mandai Wildlife Group Brand: Ranger Buddies Campaign: It All Begins With C.O.U.R.A.G.E. Agencies: PROTOCOL, Visual Studio Singapore, SuperPixel, Hashtag Interactive |
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Sentosa Development Corporation Brand: Sentosa Campaign: SentosaLand: Discoveries Reimagined Agency: GOVT Singapore |
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Unilever Singapore Brand: Magnum Campaign: Magnum Classic Remix Arcade Agency: Jack Morton Worldwide |
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Wizards of the Coast Brand: Magic: The Gathering Campaign: March of the Machine Agency: Havas Media Singapore |
18. Excellence in Influencer/ KOLs Marketing
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Bacardi Brand: Grey Goose Campaign: High Street #ViveLaVodka Agency: OML Entertainment |
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Central Provident Fund Board (CPF Board) Campaign: Get FinFit with Me Agency: Wild Advertising & Marketing |
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Citibank Singapore Brand: Citi Plus Campaign: Citi Plus Launch Agencies: Spark Foundry Singapore, MullenLowe Singapore, 360 Communications |
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Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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Jollibee Brand: Chicken Joy Campaign: #ChickenjoyHawkerMashUp Agency: Media.Monks |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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Singapore Chinese Cultural Centre Brand: Campaign: Festive Fever and 《我们是……》 Music Video Agency: DSTNCT |
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Singtel Campaign: 5G Why Not Agency: Leo Burnett Singapore |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Travel Influencer Agencies: Publicis Singapore, Leo Burnett Singapore |
19. Excellence in Integrated Marketing
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ExxonMobil Asia Pacific Brand: Esso Singapore Campaign: Every Smile, A Reward (ESAR) Agency: UM Singapore |
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Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s Breakfast Bagel Agency: OMD Singapore |
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Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Mandai Wildlife Group Brand: Ranger Buddies Campaign: It All Begins With C.O.U.R.A.G.E. Agencies: PROTOCOL, Visual Studio Singapore, SuperPixel, Hashtag Interactive |
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National Environment Agency Campaign: Say YES to Waste Less Agency: DSTNCT |
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NTUC Fairprice Brand: FairPrice Campaign: Greater Value Every Day Agency: IrisNation Singapore |
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Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Singtel Campaign: Life after WiFi 6 Agencies: Hogarth Worldwide, OMD Singapore |
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The LEGO® Group Campaign: LEGO® 90th Anniversary Campaign Agency: Initiative APAC |
20. Excellence in Interactive Marketing / AR & VR
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agency: BRCKTS |
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CapitaLand Investment (CLI) Brand: CapitaStar Campaign: Enchanting Rewards on CapitaStar |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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NEC Asia Pacific Campaign: Beyond The Grid Agency: Big 3 Media |
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Sentosa Development Corporation Brand: Sentosa Campaign: SentosaLand: Discoveries Reimagined Agency: GOVT Singapore |
21. Excellence in Launch Marketing
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Changi Airport Group Campaign: The World of Wines & Spirits (WOWS) Agency: DDB Group Singapore |
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Changi Airport Group Brand: iShopChangi Campaign: Sweet Revenge Travel Agency: DDB Group Singapore |
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Citibank Singapore Brand: Citi Plus Campaign: Get Ahead with The Bank That Knows Wealth Agencies: MullenLowe Singapore, Spark Foundry, Concept Alliance, 360 Communications |
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Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s MyM Rewards Agencies: Paprika Global, part of Distilleri Group, OMD Singapore |
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Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Mediacorp Brand: Bloomr.SG Campaign: The Pinwheels – Singapore’s Content Creator Awards |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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Singtel Campaign: Singtel Super Stacker Agency: Leo Burnett Singapore |
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Trust Bank Singapore Campaign: Trust Bank – Launch Campaign Agency: Irisnation Singapore |
22. Excellence in Loyalty Marketing
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Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s MyM Rewards Agencies: Paprika Global, part of Distilleri Group, OMD Singapore |
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Hewlett Packard Enterprise (HPE) Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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Jewel Changi Airport Campaign: Jewel Infinity |
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Millennium Hotels and Resorts Campaign: My Millennium Agencies: MullenLowe Profero, Metasphere |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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Pan Pacific Hotels Group Brand: Pan Pacific DISCOVERY Campaign: Pan Pacific DISCOVERY |
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Sentosa Development Corporation Brand: Sentosa Islander Campaign: Sentosa Islander 2.0 Agencies: GOVT Singapore, Section |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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UOB Brand: UOB Cards – The Travel Insider Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2022 Agency: GERMS |
23. Excellence in Marketing Innovation
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Advanced Micro Devices Brand: AMD Campaign: AMD Gaming Suite – The Ultimate Gaming Experience Agency: Eliphant |
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Diageo Brand: Johnnie Walker Campaign: Unleashing Whiskey Desire: Johnnie Walker’s Ground-breaking NFT Launch Agencies: PHD Singapore, Deloitte UK, BlockBar, Virtue |
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foodpanda Singapore Brand: pandamart Campaign: dash for gold with pandamart Agency: Sqkii |
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Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Millennium Hotels and Resorts Campaign: Merlion on Vacation Agency: MullenLowe Profero |
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National Environment Agency Campaign: Say YES to Waste Less Agency: DSTNCT |
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Sentosa Development Corporation Brand: Sentosa Campaign: SentosaLand: Discoveries Reimagined Agency: GOVT Singapore |
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Sentosa Development Corporation Brand: Sentosa Campaign: Discovery Neverending NFTs Agency: Kult Studio & Gallery |
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Tall Ship Adventures Brand: The Royal Albatross Campaign: Innovating Royal Albatross Experiences To Create the World’s First – Ever Dog Cruise |
24. Excellence in Marketing to a Specific Audience
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Changi Airport Group Campaign: ChangiVerse Agency: Accenture Song |
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Health Promotion Board Brand: Marketing Healthy Lifestyle Division Campaign: Vape is the toxic friend you don’t need Agency: Publicis Singapore |
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HSBC Singapore Campaign: Sow the Seeds of Good: A Greener Tomorrow Starts Today Agency: Ogilvy Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Mandai Wildlife Group Brand: Ranger Buddies Campaign: It All Begins With C.O.U.R.A.G.E. Agencies: PROTOCOL, Visual Studio Singapore, SuperPixel, Hashtag Interactive |
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McDonald’s Singapore Brand: McDonald’s Campaign: Singapore made it to the World Cup! Agency: Leo Burnett Singapore |
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National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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NTUC LearningHub Campaign: SkillsFuture@NS LXP |
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Singapore Police Force Campaign: XMM Scam Agencies: Starcom Singapore, Publicis Content, Hepmil Singapore |
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Wizards of the Coast (SEA) Brand: Magic: The Gathering Campaign: Dominaria United Agencies: APRW, Eliphant |
25. Excellence in Marketing Transformation
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AIA Group Campaign: Marketing Transformation – Website Integrated Sales Enhancement (WISE) |
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Manulife Brand: Manulife (APAC, Europe, Canada), John Hancock (US) Campaign: Manulife Global In-housing & Digital Transformation Agency: Media.Monks |
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Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
26. Excellence in Media Strategy
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Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
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Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agencies: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications |
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Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: PHD Singapore, Wunderman Thompson Singapore |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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Rémy Cointreau International Brand: LOUIS XIII Campaign: LOUIS XIII THE DROP Singapore Launch Agency: 402 Marketing Collective |
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Sentosa Development Corporation Campaign: Sentosa’s Golden Jubilee: Discovery Neverending Agencies: UM Singapore, GOVT Singapore, Zeno Group Singapore |
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Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Singtel Campaign: Life after WiFi 6 Agency: OMD Singapore |
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The Trade Desk Campaign: Advertising about the open internet on the open internet |
27. Excellence in Mobile Marketing
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Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s MyM Rewards Agencies: OMD Singapore, Paprika Global, part of Distilleri Group |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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POKKA Campaign: POKKA Fruit Garden Agency: POPPER ASIA (Singapore) |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
28. Excellence in Omnichannel
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BMW Asia Brand: BMW Campaign: Mission: Luxury Agencies: TMRW, Starcom |
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Ego Pharmaceuticals (Singapore) Brand: QV Skincare Campaign: 10 out of 10 dermatologists in Singapore recommend QV for dry or sensitive skin Agency: DEX Ventures |
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HSBC Singapore Campaign: Sow the Seeds of Good: A Greener Tomorrow Starts Today Agency: Ogilvy Singapore |
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Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
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Scoot Campaign: Celebrating 10 Years of Scootin’ Agencies: PHD Singapore, VMLY&R |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore |
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Singapore Sports Hub Brand: HSBC Singapore Rugby Sevens Campaign: Back, Bigger, Better Than Ever Agency: Damnzai |
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Subway Systems Singapore Brand: Subway Singapore Campaign: Subway “What’s your B.M.T.?” Agency: PHD Singapore |
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The Front Row Campaign: The Front Row 2022 Agency: Oceanus Media Global |
29. Excellence in Out-Of-Home Advertising
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BMW Asia Brand: BMW Campaign: Mission: Luxury Agencies: TMRW, Starcom |
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foodpanda Singapore Brand: foodpanda Campaign: Live Like A Panda |
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Hanbaobao Brand: McDonald’s Singapore Campaign: Best Burger Agencies: OMD Singapore, Clear Channel Singapore |
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Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s World Cup Campaign Launch Agencies: Clear Channel Singapore, OMD Singapore |
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Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
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HSBC Singapore Campaign: HSBC Rugby Sevens Series 2023 Agency: Hogarth Worldwide |
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McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agency: Leo Burnett Singapore |
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Samsung Electronics Singapore Campaign: Samsung Galaxy S23 Launch Agencies: Starcom, Cheil, Designory, IN.FOM |
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Stellar Lifestyle Brand: WINK+ Campaign: Holland and Barrett Giveaway Agency: Stellar Ace |
30. Excellence in Performance Marketing
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Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International |
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Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agency: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications |
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Etiqa Insurance Brand: Tiq by Etiqa Campaign: Catapulting Sales to Greater Heights Agency: ADA Asia |
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Mandai Wildlife Group Brand: River Wonders Campaign: A Panda-stic Party: Paving the Path to Sustainable Media Agency: Spark Foundry Singapore |
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Marina Bay Sands Campaign: Marina Bay Sands’ journey towards the big relaunch of its new era of luxury hospitality Agency: Assembly |
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National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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Pan Pacific Hotels Group Campaign: Integrated Digital Strategy to Capture Demand in the Face of Revenge Travel Agency: eMarketingEye |
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Singapore Sports Hub Brand: HSBC Singapore Rugby Sevens Campaign: Back, Bigger, Better Than Ever Agency: Damnzai |
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The National Volunteer & Philanthropy Centre (NVPC) Brand: Giving.sg Campaign: Making a Difference with the Great Singapore Give Agency: RED² Digital |
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Unilever Brand: Cif Campaign: Remove tough stains with a smile with Cif Scrub Daddy Agency: Mindshare Singapore |
31. Excellence in Personalisation Marketing
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Citibank Singapore Brand: Citi Credit Card Campaign: You’re Always Ahead With Citi Credit Cards Agencies: Spark Foundry Singapore, Performics India, MullenLowe |
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FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: McCann Worldgroup Singapore |
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GSK Campaign: Carerhood Agency: McCann Worldgroup Singapore |
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HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Income Insurance Campaign: Revenge Travel! The Dynamic Response of Income Travel Insurance campaign Agencies: OMD Singapore, Adzymic |
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McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agency: Leo Burnett Singapore |
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Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
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Singapore Tourism Board Campaign: Revitalizing Tourism through Personalisation: The Triumph of STB’s Data-Driven YouTube Campaign Agenies: Publicis Precision, Shophouse@Publicis |
32. Excellence in Programmatic Marketing
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Accor Hotels Campaign: Discover Asia Like Never Before Agency: iProspect, Dentsu International |
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BMW Singapore Brand: MINI Asia Campaign: MINI Edition Launch Agency: Starcom Worldwide |
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Citibank Singapore Brand: Citigold Campaign: True Worth – Redefining Conventional Definitions of Wealth Agencies: Publicis Precision, Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications |
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Esplanade – Theatres on the Bay Campaign: Esplanade: Programmatic Always-On through Dynamic Content Marketing Agencies: Havas Media Singapore, Adzymic |
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Guardian Campaign: Guardian surpasses Singapore’s benchmarks with media quality across campaigns Agencies: Integral Ad Science, OMD Singapore |
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Haleon Singapore Brand: Panadol Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks Agency: Zenith Singapore |
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Hanbaobao Brand: McDonald’s Singapore Campaign: “Wanna go to McDonald’s?” 2022 FIFA World Cup Campaign Singapore Agencies: OMD Singapore, Adzymic |
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Singapore Airlines Campaign: Singapore Airlines’ Journey of Growth through Revolutionary Performance Agency: PHD Singapore |
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Singapore Sports Hub Brand: HSBC Singapore Rugby Sevens Campaign: Back, Bigger, Better Than Ever Agency: Damnzai |
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The Trade Desk Campaign: Decisioned programmatic buying strategy |
33. Excellence in Public Sector / Non-Profit Marketing
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Health Promotion Board Brand: Marketing Preventive Health Division Campaign: HIV doesn’t differentiate Agency: Publicis Singapore |
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Health Promotion Board Brand: Marketing Preventive Health Division Campaign: Live Well Age Well Agency: Publicis Singapore |
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Health Promotion Board Brand: Marketing Healthy Lifestyle Division Campaign: Vape is the toxic friend you don’t need Agency: Publicis Singapore |
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Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
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Ministry of National Development Campaign: The Travelling Void Deck Agency: Dentsu Creative |
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National Arts Council Campaign: Singapore Art Week 2023 Agency: UNIFORM |
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National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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Singapore Chinese Cultural Centre Campaign: Festive Fever and 《我们是……》 Music Video Agency: DSTNCT |
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Singapore Police Force Campaign: XMM Scam Agencies: Starcom Singapore, Publicis Content, Hepmil Singapore |
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Singtel Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders Agencies: Leo Burnett Singapore, OMD |
34. Excellence in Relationship Marketing
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FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: McCann Worldgroup Singapore |
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Hewlett Packard Enterprise (HPE) Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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HSBC Global Private Banking Campaign: HSBC Global Private Banking Next Generation 2023 Agency: George P. Johnson |
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Neuron Mobility Campaign: Neuron ScootSafe Academy Agency: POPPER ASIA (Singapore) |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
35. Excellence in Retail / Shopper Marketing
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CapitaLand Investment (CLI) Brand: CapitaStar Campaign: Enchanting Rewards on CapitaStar |
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Changi Airport Group Campaign: Win With Changi Agency: Ogilvy Singapore |
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Changi Airport Group Brand: Beautique by iShopChangi Campaign: A Beautiful Advantage Agency: DDB Group Singapore |
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Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
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Rémy Cointreau International Brand: LOUIS XIII Campaign: LOUIS XIII THE DROP Singapore Launch Agency: 402 Marketing Collective |
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Samsung Electronics Brand: Samsung Campaign: Bespoke Inspired By You Agency: TMRW |
36. Excellence in Search Marketing
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Banyan Tree Campaign: Banyan Tree SEO Campaign Agency: Mediatropy Digital Agency |
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Doctor Anywhere Campaign: DA Performance Marketing Agency: ADK Connect Singapore |
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Harvey Norman (Pertama Merchandising) Campaign: From Clicks to Conversions: Harvey Norman’s Digital Sales Transformation Agency: OOm |
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Hong Leong Finance Campaign: Search Marketing Success: Capturing Young Depositors Amidst Keen Competition |
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Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
37. Excellence in Social Media Marketing
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Agency for Integrated Care Campaign: #Dance2HeartofCare Agency: APRW |
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Central Provident Fund Board (CPF Board) Campaign: Get FinFit with Me Agency: Wild Advertising & Marketing |
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DBS Bank Campaign: TableTok Agencies: Hei Studio, Performics |
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foodpanda Singapore Brand: foodpanda Campaign: Live Like A Panda |
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Geneco Campaign: #GreenForProsperity |
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Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
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Millennium Hotels and Resorts Campaign: My Millennium |
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Pan Pacific Hotels Group Brand: PARKROYAL Hotels & Resorts Campaign: #SurroundedByTheBest Agency: Bread Butter Bacon |
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Singtel Campaign: Getting in on every World Cup trend with the fans. Agency: Hogarth Worldwide |
38. Excellence in Sponsorship Activation
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29Rooms Campaign: 29Rooms Singapore Agency: The Moment Collective |
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AIA Singapore Campaign: AIA Football for Better Lives Agency: Ogilvy Singapore |
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Changi Airport Group Campaign: Win With Changi Agency: Ogilvy Singapore |
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DBS Bank Campaign: i Light Singapore 2023 Presented by DBS Agency: Pico Art International |
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HSBC Singapore Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: Singapore made it to the World Cup! Agency: Leo Burnett Singapore |
39. Excellence in TV / Video Advertising
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Hanbaobao Brand: McDonald’s Singapore Campaign: Ramadan 2023 – Bulan Ramadan, Bulan Kasih Sayang Agencies: Paprika Global, part of Distilleri Group, Vicinity Studio, Fuse Adventures In Audio |
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Health Promotion Board Brand: Marketing Healthy Lifestyle Division Campaign: Vape is the toxic friend you don’t need Agency: Publicis Singapore |
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IHH Healthcare Singapore Brand: Mount Elizabeth Hospitals Campaign: Mount Elizabeth Hospitals’ Make the Good Times Last Agency: Wild Advertising & Marketing |
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minden.ai Brand: yuu Rewards Club Campaign: Nobody nobody but yuu Agencies: Tag, Arena Media, Socialyze |
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National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana Agency: Viddsee |
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Sentosa Development Corporation Campaign: Sentosa Brand Refresh Agency: GOVT Singapore |
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Singtel Campaign: Singtel Super Stacker Agency: Leo Burnett Singapore |
40. Excellence in Viral Marketing
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Base Entertainment Asia Campaign: Disney’s Frozen The Hit Broadway Musical Agency: SPRG |
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Hanbaobao Brand: McDonald’s Singapore Campaign: McDonald’s Superfans Engagement Agency: |
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Hong Kong Tourism Board Campaign: “HELLO HONG KONG” In Singapore |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! |
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McDonald’s Singapore Brand: McDonald’s Campaign: Scream for Ice Cream Agency: Leo Burnett Singapore |
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National Environment Agency Campaign: Say YES to Waste Less Agency: DSTNCT |
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Trust Bank Singapore Campaign: Trust Bank – Launch Campaign Agency: Irisnation Singapore |
41. Marketing Leader of the Year
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AIA Singapore Individual: Allison Chew |
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City Energy Individual: Diana Neo |
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foodpanda Singapore Individual: Teo Shun Jie (Judson) |
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Geneco Individual: Alex Chan |
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Teads Singapore Individual: Sneha Bhaskar |
42. Marketing Team of the Year
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AIA Singapore |
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Changi Airport Group |
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City Energy |
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DBS Bank |
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Pan Pacific Hotels Group |
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Sentosa Development Corporation |
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yuu Rewards Club |