Scarlett Sun

Global Branding Director
Millennium Hotels and Resorts Group

Scarlett Sun is currently the Global Branding Director at Millennium Hotels and Resorts Group. She is also a visiting lecturer, teaching marketing segmentation, design management and digital transformation at Shanghai Jiao Tong University, Tongji University, KEDGE Business School and Shanghai Academy of Fine Arts. She started writing since 14 and published her first book at 22, before deciding to devote her career life to her passion for branding and marketing.

With her rich Asian cultural background and double majors in literature and hotel management, she combines expertise in international marketing with on-ground management experience in the FMCG, luxury, retail and hospitality space. Scarlett also has extensive experience mapping and implementing strategic and organisational change, particularly in establishing brand connotation. She has helped various international brands grow in China and brought a well-performing Asian brand to the European market with a healthy growing business in France, Spain and Italy.