2021 JUDGE’S PROFILE

Ma. Theresa Jae “Teejae” Sonza

Group Marketing Director for Coca-Cola Trademark
Coca-Cola ASEAN & South Pacific

Ma. Theresa Jae “Teejae” Sonza has over 21 years of experience in marketing, franchise, and commercial leadership across multiple markets within Asia-Pacific. She is currently Coca-Cola ASEAN & South Pacific’s Group Marketing Director for Coca-Cola Trademark — leading the growth, innovation, and creative development for 25 countries. The Coca-Cola Trademark includes the brand’s different variants and innovations: Coca-Cola Original, Coca-Cola Zero Sugar, Coca-Cola Coffee, etc., and marketing asset: Coke Studio, among others.

Teejae is a homegrown talent of the global beverage company where she started as a management trainee. After a year of joining the local operations in the Philippines, she began her journey in marketing—leading the different global and local brands under Coca-Cola Philippines’ beverage portfolio.

After 18 years of helping grow the Coca-Cola beverage portfolio and business in the Philippines, Teejae took on various leadership positions—increasing in scale to lead other markets such as Vietnam, Cambodia, ASEAN, and now the whole of ASEAN & South Pacific region.

For Teejae, Coca-Cola has enabled her to combine her passions: to craft well-loved brands that people want, to create integrated experiences for consumers, to help coach and steward people to be their best selves, and to make a positive impact in the community.