2025 JUDGE'S PROFILE

Kenneth Yu
Head of Integrated Sports Marketing and Communications
Action Republic Corporation
Kenneth Yu is currently the Head of Integrated Sports Marketing and Communications with Action Republic Corporation, the sports and entertainment arm of Republic Biscuit Corporation, a leading snack food company in the Philippines. His company is deeply involved in Philippine volleyball, a sport that has become popular over the last decade or so in the country. His scope covers grassroots campaigns through the Rebisco Volleyball League, the National Team, university teams through the Ateneo Blue Eagles, and the pros via the Criss Cross King Crunchers, the Choco Mucho Flying Titans, and the Creamline Cool Smashers.
His most recent prior experience was in insurance as Head of Digital Marketing, Branding, and Events for Allianz PNB Life. He also has experience in Real Estate, Food & Beverage, and Hospitality and Leisure.
View other 2025 Judges’ Profile

Kenneth Yu
Head of Integrated Sports Marketing and Communications
Action Republic Corporation

Ace Adrian Amosco
Head of Creatives
Alfamart Trading Philippines

Jenny Orias Arcellana
Brand General Manager
Amorepacific Philippines

D'Artagnan Aguilar
Chief Marketing Officer
CIMB Bank Philippines

Bea Atienza
Marketing Director
Colgate-Palmolive Philippines

Michael Ryan Miranda
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DB Schenker

Roche Vandenberghe
Chief Marketing Officer

Jasper Sadiang-abay
Head of Campaign Marketing
HC Consumer Finance Philippines

Lorent Adrias
Marketing Director
Kenny Rogers Roasters

Shubhashlok Dwibedy
Head of Sales and Marketing, Philippines
Lotus Pharmaceutical

Judah Anton Ruiz
Vice President & General Manager
Magnolia

Dennis M. Sembrano
Asst. Vice President – Sales and Marketing
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Tob Castañeda
Growth Marketing Head

Wence Wenceslao
Senior Global Digital Lead - Beauty & Wellbeing
Unilever