2025 JUDGE'S PROFILE

Kenneth Yu

Head of Integrated Sports Marketing and Communications

Action Republic Corporation

Kenneth Yu is currently the Head of Integrated Sports Marketing and Communications with Action Republic Corporation, the sports and entertainment arm of Republic Biscuit Corporation, a leading snack food company in the Philippines. His company is deeply involved in Philippine volleyball, a sport that has become popular over the last decade or so in the country. His scope covers grassroots campaigns through the Rebisco Volleyball League, the National Team, university teams through the Ateneo Blue Eagles, and the pros via the Criss Cross King Crunchers, the Choco Mucho Flying Titans, and the Creamline Cool Smashers.
His most recent prior experience was in insurance as Head of Digital Marketing, Branding, and Events for Allianz PNB Life. He also has experience in Real Estate, Food & Beverage, and Hospitality and Leisure.

View other 2025 Judges’ Profile
Kenneth Yu

Kenneth Yu

Head of Integrated Sports Marketing and Communications

Action Republic Corporation

Ace Adrian Amosco

Ace Adrian Amosco

Head of Creatives

Alfamart Trading Philippines

Jenny Orias Arcellana

Jenny Orias Arcellana

Brand General Manager

Amorepacific Philippines

D'Artagnan Aguilar

D'Artagnan Aguilar

Chief Marketing Officer

CIMB Bank Philippines

Bea Atienza

Bea Atienza

Marketing Director

Colgate-Palmolive Philippines

Michael Ryan Miranda

Michael Ryan Miranda

Cluster Head for Sustainability and MarComm (Philippines-Indonesia)

DB Schenker

Roche Vandenberghe

Roche Vandenberghe

Chief Marketing Officer

Globe Telecom
Jasper Sadiang-abay

Jasper Sadiang-abay

Head of Campaign Marketing

HC Consumer Finance Philippines

Lorent Adrias

Lorent Adrias

Marketing Director

Kenny Rogers Roasters

Shubhashlok Dwibedy

Shubhashlok Dwibedy

Head of Sales and Marketing, Philippines

Lotus Pharmaceutical

Judah Anton Ruiz

Judah Anton Ruiz

Vice President & General Manager

Magnolia

Dennis M. Sembrano

Dennis M. Sembrano

Asst. Vice President – Sales and Marketing

Megawide Construction Corporation

Tob Castañeda

Tob Castañeda

Growth Marketing Head

Smart Communications
Wence Wenceslao

Wence Wenceslao

Senior Global Digital Lead - Beauty & Wellbeing

Unilever