2025 JUDGE'S PROFILE

Jenny Orias Arcellana
Brand General Manager
Amorepacific Philippines
With over two decades of brand management experience, Jennifer Orias-Arcellana has established herself as a dynamic leader in the beauty and healthcare industries. She has launched and grown iconic brands like Hada Labo, Selsun Blue, and Mentholatum Acnes, delivering double-digit growth through strategic digital marketing, influencer collaborations, and in-store activations. Jennifer currently serves as Brand General Manager at Amorepacific Philippines, where she leads Innisfree’s local growth. Her career spans leadership roles at Cambert, Abbott, Novartis, L’Oréal, and Procter & Gamble—driving product innovations, revitalisations, and award-winning campaigns. Jennifer is known for building brands with purpose, mentoring cross-functional teams, and delivering results across traditional and digital channels. A graduate of De La Salle University, she continues to shape the industry with passion, insight, and an unwavering commitment to marketing excellence.
View other 2025 Judges’ Profile

Kenneth Yu
Head of Integrated Sports Marketing and Communications
Action Republic Corporation

Ace Adrian Amosco
Head of Creatives
Alfamart Trading Philippines

Jenny Orias Arcellana
Brand General Manager
Amorepacific Philippines

D'Artagnan Aguilar
Chief Marketing Officer
CIMB Bank Philippines

Bea Atienza
Marketing Director
Colgate-Palmolive Philippines

Michael Ryan Miranda
Cluster Head for Sustainability and MarComm (Philippines-Indonesia)
DB Schenker

Roche Vandenberghe
Chief Marketing Officer

Jasper Sadiang-abay
Head of Campaign Marketing
HC Consumer Finance Philippines

Lorent Adrias
Marketing Director
Kenny Rogers Roasters

Shubhashlok Dwibedy
Head of Sales and Marketing, Philippines
Lotus Pharmaceutical

Judah Anton Ruiz
Vice President & General Manager
Magnolia

Dennis M. Sembrano
Asst. Vice President – Sales and Marketing
Megawide Construction Corporation

Tob Castañeda
Growth Marketing Head

Wence Wenceslao
Senior Global Digital Lead - Beauty & Wellbeing
Unilever