2026 JUDGE'S PROFILE
Franchette Cardona
Chief Marketing Officer
Singlife Philippines
Franchette is an expert marketing and customer experience leader in the Philippines’ financial services and fintech space. She has held senior leadership roles across top institutions including Singlife Philippines, Home Credit, BDO Network Bank, and GCash, leading brand growth, product marketing, and customer-centric strategies. Known for building strong, purpose-driven brands, she brings deep expertise in driving digital adoption and financial inclusion.
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Therese Ezra Castrojas-Galang
Vice President for Corporate Affairs and Communication
Airspeed
Sherina May Zamora-Cabajar
Head of Corporate Marketing & Communications
Concepcion Industrial Corporation
Lala B. Vera-Lauro
Head of Marketing
Crown Asia Chemicals Corporation (CROWN Pipes)
Blessy Townes
Vice President & Head of Digital Marketing and Branding
Discovery Hospitality
Danielle Eleazar
Head of Brand Marketing
Goldilocks Bakeshop
Georgette Barrera-Jalasco
Head of Marketing
Inchcape Philippines
Bea Madrid
Head of Marketing
MAP Active Philippines
Aries John Pineda
Head of Consumer Growth
METROBANK (Metropolitan Bank and Trust Company)
Jun Guevara
Head of Marketing
Samsung Philippines
Franchette Cardona
Chief Marketing Officer
Singlife Philippines