Daisy Tan

General Manager
Pedro Group

With 2 decades of brand building, sales and marketing management experience across various strong international brands, Daisy is recognised for her mastery in developing and implementing cut through brand and business strategies in the region, achieving business turnaround and nurturing local multi-disciplinary talents along the way. She is highly passionate to pursue online retail and marketing innovations and build out-reach relationships with non-profit organisations and tertiary institutions to support community causes and youth education. Throughout her career, she has consistently shaped organisation structure and institutionalised data-based learning and development in a climate of constant change and competition. .