Cheryl Lim

VP, Head of Branding, Communications and Sponsorship
Manulife

With over 15 years of experience in branding, marketing, Cheryl is known to be a dynamic, passionate, transformative and award-winner marketer. experienced in transforming brands around to effectively exceed ROIs, she is currently the VP, Head of Brand, Communications and Sponsorships at Manulife, leading brand, marketing, internal, external and transformational communications, social & content, corporate social responsibility and sponsorships.

Before Manulife, Cheryl was at AXA Insurance for 4 years where she looked after branding, marketing, corporate communications and corporate social responsibility. Prior to AXA, she spent 6 years in marketing at DBS Bank Consumer Group, first in product development and then in marketing. She’s also spent 1.5 years at HSBC in marketing.

Cheryl graduated with a Bachelor’s degree in Business Management (Marketing) from Singapore Management University. With whatever free time she has, she thoroughly cherishes by listening to podcasts or basking in the sun, with a book and/or a glass of wine/ whiskey in hand.