2025 JUDGE'S PROFILE

Ace Adrian Amosco
Head of Creatives
Alfamart Trading Philippines
Ace Adrian Amosco is the Head of Creatives at Alfamart Trading Philippines, where he leads the creative direction and brand strategy of the country’s first and only Super Minimart chain. Ace plays a key role in shaping Alfamart’s visual identity, making the brand more relatable, accessible, and effective in reaching Filipino communities.
He has been instrumental in driving brand visibility and engagement through impactful campaigns, in-store design innovations, and cross-platform storytelling. Known for blending creativity with strategic insight, Ace champions collaboration, consistency, and customer-centric thinking. His work has helped Alfamart grow its presence across the Philippines, all while maintaining its friendly, neighborhood charm.
Ace also mentors emerging creatives and continuously advocates for purposeful design in retail marketing.
View other 2025 Judges’ Profile

Kenneth Yu
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Ace Adrian Amosco
Head of Creatives
Alfamart Trading Philippines

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