2025 Finalists
1. Excellence in Advertising
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Ayala Land International Sales Brand: Ayala Land Campaign: A Better Home Back Home Agencies: This Side Up Manila, Octopus Ninja |
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Bank of the Philippine Islands Campaign: Project Care: Do More with BPI Agencies: BBDO Guerrero, Merkle, Carat, InCircle |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Solo Love Club |
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G-Exchange Brand: GCash Campaign: GCash’s Merry QR Code Extravaganza: Unwrapping Joy, One Scan at a Time! Agency: Moving Walls |
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Mang Inasal Philippines Campaign: Best Tasting Campaign Agency: Dentsu Creative Philippines |
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PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw ang Energy sa Mind and Body Agencies: DDB MNL, Publicis Media |
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Philippine Airlines Campaign: Voices of Discovery Agencies: SVEN, Havas |
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Unilever Philippines Brand: Cream Silk Campaign: #BoostedForMore: Cream Silk welcomes its NEW Vitamin Boost Conditioners Agency: Mindshare Philippines |
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Unilever Philippines Brand: Dove Deo Campaign: #EnterYourRadiantGirlEra with Dove Deo Agencies: Mindshare, Summit Media |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
2. Excellence in AI-Powered Storytelling
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Bank of the Philippine Islands Campaign: Outcome-Driven AI Campaign Innovation for Hyper Personalization |
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Bank of the Philippine Islands Campaign: AI-Powered Conversations: Transforming Customer Engagement with BEA Chat |
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FWD Life Insurance Philippines Brand: FWD Life Insurance Campaign: FWD’s Dynamic Content Engine Agency: Starcom Philippines |
3. Excellence in Anniversary Marketing
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Bank of the Philippine Islands Campaign: MORE 172 – BPI 172nd Anniversary Campaign |
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Beauty Elements Ventures Brand: BEVi Campaign: BEVi Trade Launch 2024 Agencies: GOBO Creative, Eventscapemanila |
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Home Credit Philippines Campaign: Home Credit Philippines 10th Anniversary |
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Mang Inasal Philippines Campaign: #MangInasalAt20: 20th Anniversary Campaign Agency: DDB Philippines |
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Mang Inasal Philippines Campaign: 20th Anniversary Campaign Agency: Dentsu Creative Philippines |
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Philippine Airlines Campaign: Voices of Discovery Agencies: SVEN, Havas |
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Philippine Psychiatric Association Campaign: Philippine Psychiatric Association’s 50th Anniversary Agency: MIMS Philippines |
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Prometheus Brand: Daily Guardian Campaign: Marking Ilonggo Stories |
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SM Mart Brand: SM Store Campaign: SM Store Shop&Share 65th Anniversary CSR Campaign Agencies: Dreamshapers Consultancy, Bez Events |
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Station Square East Commercial Corporation Brand: Ayala Malls Market! Market! Campaign: TARA, G NA! Agency: Brand Jester |
4. Excellence in B2B Marketing
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ACC Campaign: ACC 2023 Agency: Stratminds Events |
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Eastern Communications Campaign: Eastern Huddles Driving PH Digitalization: B2B Thought Leadership Campaign For Focus Industries |
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Eastern Communications Campaign: Bridging the Digital Divide in the PH: Expansion Efforts and Thought Leadership Events for SME & Regional |
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iSupport Worldwide Campaign: Next Step |
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Jollibee Foods Corporation Campaign: Jollibee Suppliers Summit Agency: SAGA |
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Maya Philippines Campaign: Maya Business First Party Data Agency: Initiative |
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PLDT Enterprise Campaign: VISIONARIES: Going Further Together with PLDT Enterprise Agency: DDB MNL |
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Transitions Campaign: The Pulse 2023 Agencies: Stratminds Events, Leap MNL |
5. Excellence in Brand Awareness
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Ayala Land International Sales Brand: Ayala Land Campaign: A Better Home Back Home Agencies: This Side Up Manila, Octopus Ninja |
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DITO Telecommunity Brand: DITO Mobile Prepaid Campaign: TODO Na DITO Agency: BBDO Guerrero |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Solo Love Club |
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Fresh n’ Famous Food Brand: Chowking Philippines Campaign: Buksan ang Siopao Sarap Agency: BBDOGuerrero |
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G-Exchange Brand: GCash Campaign: Sowing Sustainability with Gforest – A GCash initiative for the Philippines Agency: ADA |
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Kenvue Philippines Brand: Johnson’s Baby Shampoo Campaign: #JohnsonsBidaBest Influencer Squad Search Agencies: Pulse Philippines, OneVue Philippines, DDB Philippines |
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PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw ang Energy sa Mind and Body Agencies: DDB MNL, Publicis Media |
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PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw 2.0 Agencies: Publicis Media, DDB Manila |
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RLC Residences Campaign: Sierra Valley Gardens: Your Smart Move in the East Agencies: EON The Stakeholders Group, Dentsu Solutions Philippines |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
6. Excellence in Brand Strategy
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Bank of the Philippine Islands Campaign: BPI Project Care – Do More with BPI Agencies: BBDOGuerrero, Merkle, Carat, InCircle |
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Bank of the Philippine Islands Campaign: Project Angat: Mas Magandang Bukas Agency: Harrison Communications |
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Del Monte Philippines Brand: Today’s Mixed Fruit Campaign: Bida Sa Pista Agencies: TBWA\SMP, Procast |
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DITO Telecommunity Brand: DITO Campaign: Galing DITO 2 Agency: TBWA\SMP |
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DITO Telecommunity Brand: DITO Mobile Prepaid Campaign: TODO Na DITO Agency: BBDO Guerrero |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: The Great Garlic Roast |
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Fresh n’ Famous Food Brand: Chowking Philippines Campaign: Buksan ang Siopao Sarap Agency: BBDOGuerrero |
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Kenvue Philippines Brand: Listerine Campaign: #CompleteMouthDefense Agency: VML Philippines |
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Kenvue Philippines Brand: Neutrogena Campaign: Healthy Skin, Healthy Planet: Neutrogena Hydro Boost Water Gel & Refill Pods |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
7. Excellence in Communications / Public Relations
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AyalaLand Malls Brand: Ayala Malls Glorietta, Greenbelt, Circuit Makati, One Ayala Campaign: A Holiday Trail Agency: Blue Sparks Solutions |
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Cognetics Brand: DOOGEE Campaign: DOOGEE PR Campaign Agency: First Tier Branding Solutions |
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DOST – Technology Application and Promotion Campaign: Institute 2024 Shape the Future Through Innovations: Likhang Pinoy sa Makabagong Yugto |
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Jollibee Foods Corporation Campaign: Farmer Entrepreneurship Program Agency: Full Circle Communications |
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Kenvue Philippines Brand: Listerine Campaign: Listerine Mouth Aging & Complete mouth protection Agency: Pulse Communications |
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NLEX Corporation Campaign: Lakbay Norte: Exploring The Sights And Flavors Of The North Agency: BrandPlay |
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Palawan Group of Companies Campaign: Win-Win Ka Sa Palawan Agencies: Browne Communications, Advertising Without Borders, Zebra Delta |
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PLDT Enterprise Campaign: VISIONARIES: Going Further Together with PLDT Enterprise Agency: DDB MNL |
8. Excellence in Consumer Insights / Market Research
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AHA! Behavioral Design® Campaign: Insights to Ownership: Behavioral and Cultural Insighting to Address MMR Pediatric Vaccine Hesitancy in the Philippines |
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Bank of the Philippine Islands Campaign: Enhanced Market Insights Program for Customer Obsession (Market Research & Competitive Intelligence) Agencies: Alida, Bain, Salesforce, IBM |
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Del Monte Philippines Brand: Today’s Mixed Fruit Campaign: Bida sa Pista Agencies: TBWA\SMP, Procast |
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Del Monte Philippines Campaign: Del Monte ‘Best-Birthday-Ever’ Agency: BBDO Guerrero |
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Kenvue Philippines Brand: Listerine Campaign: Listerine Mouth Aging Agency: VML Philippines |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
9. Excellence in Content Marketing
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Baxter Campaign: SIRANG KIDNEY: Explore Home Dialysis Possibilities Agency: MIMS Philippines |
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G-Exchange Brand: GCash Campaign: GCash’s Merry QR Code Extravaganza: Unwrapping Joy, One Scan at a Time! Agency: Moving Walls |
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Mang Inasal Philippines Campaign: #ILoveMangInasal Campaign Agency: DDB Philippines |
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Pernod Ricard Philippines Brand: Martell Cognac Campaign: Flavours of Martell: A collaboration with Tatler Dining Agency: Tatler Dining (Style Media) |
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Philippine Airlines Campaign: Voices of Discovery Agencies: SVEN, Havas |
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Unilever Philippines Brand: Closeup Philippines Campaign: Iconic – The Closeness Anthem Agencies: MullenLowe TREYNA, Mindshare Philippines |
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Unilever Philippines Brand: Dove Campaign: Skinquiries & Glow Guides: Debunking cleansing myths and unlocking glowing skin Agencies: Mindshare Philippines, Ogilvy Philippines |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
10. Excellence in CSR / Cause Marketing
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Ayala Land Campaign: Lipat Agad |
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Bay City Commercial Ventures Corp. Brand: Ayala Malls Vertis North Campaign: PAW DAY: PAWsitive Connections |
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Colgate-Palmolive Philippines Brand: Colgate Great Regular Flavor Campaign: Colgate GRF Missing Smiles Campaign Agencies: Wavemaker, WPP@CP, Ogilvy, SOHO, GMA, United Neon, Moving Walls |
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G-Exchange Brand: GCash Campaign: Sowing Sustainability with Gforest – A GCash initiative for the Philippines Agency: ADA |
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Republic Biscuit Corporation Brand: Rebisco Campaign: The Rebisco Volleyball League: the future of Philippine volleyball begins here |
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SM Mart Campaign: SM Store Small Acts, Big Impact: How Shop&Share Transforms Retail Philanthropy Agencies: Dreamshapers Consultancy, Bez Events |
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TATA Consultancy Services (Philippines) Campaign: TCS Sustainathon Philippines 2023: Empowering Women in STEM |
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TAU Corporation (Philippine Branch Office) Campaign: ParalymArt Competition in the Philippines |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Campaign: Go Green |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Campaign: A Legacy of Smiles: Watsons & Operation A Decade of Transformative Partnership Agency: Browne Communications |
11. Excellence in Customer Engagement
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Ayala Land International Sales Brand: Ayala Land Campaign: A Better Home Back Home Agencies: This Side Up Manila, Octopus Ninja |
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Ayala Land Malls Brand: Ayala Malls Campaign: Ayala Malls Picklemall Tournament Season 1 Agency: Sarion Team |
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Coffee Masters Brand: Seattle’s Best Coffee Campaign: Buy 1, Get 1 Iced White Chocolate Mocha + Delivery Champions Treat |
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DMCI Homes Campaign: Championing Customer-Centric Property Management Through the DMCI Communities App: RideShare Feature Agency: Propelrr |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: The Great Garlic Roast |
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Mang Inasal Philippines Campaign: National Halo-Halo Blowout Agency: Dentsu Creative Philippines |
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Palawan Pawnshop Group Brand: Palawan Express Pera Padala Campaign: The PalaParaang Kasambahay Facebook Group Agency: SVEN |
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Unilever Philippines Brand: Closeup Philippines Campaign: Iconic – The Closeness Anthem Agencies: MullenLowe TREYNA, Mindshare Philippines |
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Unilever Philippines Brand: Dove Campaign: Find Your Dove: The Dove Match Studios Agencies: Mindshare, Summit |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
12. Excellence in Data Privacy and Security Marketing
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Allianz PNB Life Campaign: Privacy by Design |
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Bank of the Philippine Islands Campaign: #BPIcybersecuriTips |
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Palawan Pawnshop Group Palawan Campaign: Pawnshop Sangla Lead Generation Campaign Agency: Propelrr |
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Samsung Electronics Philippines Brand: Samsung Electronics Campaign: Samsung x Abenson Co-Op Agency: Starcom Philippines |
13. Excellence in Data-Driven Marketing
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Bank of the Philippine Islands Campaign: Leveraging on Website Behavior Data to Deliver Real-time Personalized Engagement |
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FWD Life Insurance Philippines Brand: FWD Life Insurance Campaign: FWD’s Dynamic Content Engine Agency: Starcom Philippines |
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Globe Telecom Campaign: Globe Discovers Gen Z Sub-Cultures And Passion Agencies: EssenceMediacom, Wagawin |
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Meralco Campaign: Meralco: Velocity Mapping Agency: Initiative |
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Samsung Electronics Philippines Brand: Samsung Galaxy Campaign: S24 Omnichannel Conversions Pilot Agency: Starcom Philippines |
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Singlife Philippines Campaign: Against all odds: Soaring to success with the Singlife Plan & Protect App Agency: ADA |
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Unilever Philippines Brand: TRESemmé Campaign: TRESemmé wins in value game across e-commerce Agencies: Mindshare Philippines, Wagawin |
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Wacoal Philippines Campaign: Improving Organic Performance and Online Sales of Wacoal Philippines through Data-driven SEO Agency: Propelrr |
14. Excellence in Digital Marketing
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Bank of the Philippine Islands Brand: BPI Rewards Campaign: BPI Rewards Singapore Weekend Getaway Promo |
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DITO Telecommunity Brand: DITO Campaign: Galing DITO 2 Agency: TBWA\SMP |
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Home Credit Philippines Campaign: ‘Hottest Summer sa Pinas!’ Geo-Based and Localized Programmatic Campaign |
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Inchcape Philippines Brand: Changan Auto Campaign: Exceed Expectations Agency: Oddefy Agency |
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Maya Philippines Campaign: Project HOPE Agency: Initiative |
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Philippine Airlines Campaign: Supersavers Agencies: SVEN, Zenith Media |
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Philippine Airlines Campaign: Ultimate Seat Sale Agencies: SVEN, EON Group, Havas Ortega |
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Philippine Airlines Campaign: Voices of Discovery Agencies: SVEN, Havas |
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Smart Communications Campaign: Smart Sim Registration Agencies: Wavemaker Philippines, Grey Philippines |
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TikTok Philippines Brand: TikTok Campaign: TikTok Shop Fashion Show Agency: SAGA |
15. Excellence in eCommerce Marketing
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Bank of the Philippine Islands – Agency Banking Campaign: May BPI Dito sa Lazada |
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Philippine Airlines Campaign: Ultimate Seat Sale Agencies: SVEN, EON Group, Havas Ortega |
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Samsung Electronics Philippines Brand: Samsung Electronics Campaign: Samsung x Abenson Co-Op Agency: Starcom Philippines |
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Shopee Philippines Campaign: Shopee Live: Celebrity & KOL Livestreaming Campaign |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential |
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ZALORA Philippines Campaign: ZALORA 11.11: Fashion Disrupts |
16. Excellence in Event Marketing
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Ayala Land Campaign: Emerald and Evergreen: A Legacy That’s Future Forward |
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Fresh n’ Famous Food Brand: Chowking Philippines Campaign: Halo-Halo Land 2023 Agency: BBDO Guerrero |
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Panasonic Philippines Campaign: Maligayang Care Wins Christmas Campaign 2023 Agency: SVEN |
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PepsiCo Philippines Brand: Pepsi Campaign: Mas Masarap Maiba Agencies: BBDO Guerrero, Vayner Media, Hatch Digital & Marketing Solutions Philippines, Zenith Optimedia Philippines |
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Pernod Ricard Philippines Brand: Jameson Irish Whiskey Campaign: Jameson Distillery On Tour and Festive Village Agencies: Five Seconds Advertising, Super Awesome Productions |
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realme Philippines Campaign: The World Up Close Agency: Stratminds Events |
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TATA Consultancy Services (Philippines) Campaign: TCS Reception Philippines 2024 |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential |
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Watsons Personal Care Stores, Philippines Brand: Watsons Campaign: HIM-tayan Club Agencies: GOBOCreative and First Tier Branding Solutions |
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Watsons Philippines Campaign: BeautyCon 2024: Journey Into Beauty Agency: Spark It in collaboration with Stamps |
17. Excellence in Experiential Marketing
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Avida Land Campaign: Avida South Park District Mural and 3D Street Art Installations Insight 360 |
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Epicurean Partners Brand: Exchange Kenny Rogers Roasters Campaign: Solo Love Club |
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First Asia Realty Development Corporation Brand: SM Megamall Campaign: SM Megamall: Snoopy Mega Adventure Agency: Eventscapemanila |
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Fresh n’ Famous Food Brand: Chowking Philippines Campaign: Chowking Tunay na Kulay ng Pasko Agency: Dentsu Creative Philippines |
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Fresh n’ Famous Food Brand: Chowking Philippines Campaign: Chowking The Worst Kept Fried Chicken Secret Agency: Dentsu Creative Philippines |
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Meta, Smart Communications Campaign: The Instagram House Agency: Stratminds Events |
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Unilever Philippines Brand: Axe Philippines Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign Agencies: Mindshare, Digital Turbine |
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Unilever Philippines Brand: Closeup Philippines Campaign: Iconic – The Closeness Anthem Agencies: MullenLowe TREYNA, Mindshare Philippines |
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Unilever Philippines Brand: Rexona Campaign: Unleashing Power: Rexona’s Journey to an Unstoppable Movement Agencies: Mindshare Philippines, Bounce |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
18. Excellence in Gaming
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AyalaLand Malls Brand: Glorietta Campaign: GAMEFEST 2023 Agency: Blue Spark Solutions |
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Fresh n’ Famous Food Brand: Chao Fan Campaign: GG #ChaoFanalo! Agencies: Propel Manila, Elesi Studios, Pop Up Digital, Ampverse |
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Kimberly Clark Philippines Brand: Kotex Campaign: Kotex Period Planet Agency: SMS Philippines |
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NBA Properties Brand: NBA Philippines Campaign: NBA 3x (Republika ng NBA) Agency: Eventscapemanila |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Dew Gaming Insta-LVL Up Agencies: BBDO Guerrero, Zenith Optimedia Philippines |
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Reckitt Philippines Brand: Durex Campaign: The Pleasure of Play Agency: Starcom Philippines |
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SleepMD Campaign: Sleep Stunner Agency: Redbin Philippines |
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Unilever Philippines Brand: Surf Philippines Campaign: Surf ‘Instant White, Instant Bango’ Delights Filipino Audiences with Gamified Mobile Creative Agencies: Mindshare Philippines, Digital Turbine |
19. Excellence in Influencer / KOLs Marketing
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DITO Telecommunity Brand: DITO Campaign: Galing DITO 2 Agency: TBWA\SMP |
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Ferrero Asia Pacific Brand: Nutella Campaign: Spread Nutella Love Agency: MullenLowe TREYNA |
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Fresh n’ Famous Food Brand: Chao Fan Campaign: GG #ChaoFanalo! Agencies: Propel Manila, Elesi Studios, Pop Up Digital, Ampverse |
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Kenvue Philippines Brand: Aveeno Campaign: Aveeno 60 Seconds to Skin Relief Campaign |
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Mang Inasal Philippines Campaign: Mang Inasal Creators’ Circle (MICC): Influencer-led Storytelling that Sparks Brand Love Agency: DDB Philippines |
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PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw ang Energy sa Mind and Body Agency: DDB MNL |
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Shopee Philippines Campaign: Shopee Live: Celebrity & KOL Livestreaming Campaign |
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Unilever Philippines Brand: Knorr Campaign: Knorr Reimagines Rainy Day Comfort Food Agencies: Mindshare Philippines, Ustudio |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Campaign: Watsons Health Expo 2024 Agency: First Tier Branding Solutions |
20. Excellence in Integrated Marketing
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Bank of the Philippine Islands Campaign: BPI Project Care – Do More with BPI Agencies: BBDO Guerrero, Merkle, Carat, InCircle |
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Del Monte Philippines Brand: Del Monte Spaghetti Sauce Campaign: Del Monte ‘Best-Birthday-Ever’ Agency: BBDO Guerrero |
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Del Monte Philippines Brand: Today’s Mixed Fruit Campaign: Bida sa Pista Agencies: TBWA\SMP, Procast |
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Kenvue Philippines Brand: Listerine Campaign: #CompleteMouthDefense Agency: VML Philippines |
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Kenvue Philippines Brand: Listerine Campaign: Listerine Mouth Aging Agency: VML Philippines |
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Mang Inasal Philippines Campaign: MAS Juicy Campaign Agency: Dentsu Creative Philippines |
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RLC Residences Campaign: Mantawi Residences: Frontier of Progress Agencies: EON The Stakeholders Group, Dentsu Solutions Philippines |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coke Christmas 2023 WPP Agencies: Open X, EssenceMediacom, Ogilvy |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup presents The Closeness Anthem Agencies: Mindshare Philippines, MullenLowe TREYNA, Summit, ABS-CBN, Philia Azul |
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VILLARICA Campaign: USISA Campaign Agencies: Silver Machine Digital Communications, Dentsu X |
21. Excellence in Interactive Marketing / AR & VR
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Kenvue Philippines Brand: Johnson’s Baby Shampoo Campaign: #JohnsonsBidaBest Influencer Squad Search Agencies: DDB Philippines, OneVue Philippines, Pulse Philippines |
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NBA Properties Brand: NBA Philippines Campaign: NBA 3x (Republika ng NBA) Agency: Eventscapemanila |
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TikTok Philippines Brand: TikTok Campaign: TikTok Awards Philippines 2023 Agency: Eventscapemanila |
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Unilever Philippines Brand: Axe Philippines Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign Agencies: Mindshare, Digital Turbine |
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Unilever Philippines Brand: Breeze Campaign: Breeze’s Immersive AR-Powered Challenge For Moms Agencies: Mindshare, Bridges |
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Unilever Philippines Brand: Closeup Philippines Campaign: Bacteria Blaster Gamified AR: Blast away the stink with Coseup’s Antibacterial Zinc! Agencies: Mindshare Philippines, Digital Turbine |
22. Excellence in Launch Marketing
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Avon Cosmetics Brand: Avon Philippines Campaign: Avon Philippines “Everybody for Every Body Philippines’ First-Ever All-Queer Underwear Show by Avon Agencies: FleishmanHillard Manila, CoStudio |
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Bank of the Philippine Islands – Agency Bank Campaign: May BPI Dito |
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Kenvue Philippines Brand: Neutrogena Campaign: Healthy Skin, Healthy Planet: Neutrogena Hydro Boost Water Gel Refill Pods Launch |
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Mang Inasal Philippines Campaign: Level-Up Sarap Campaign Agency: Dentsu Creative Philippines |
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PepsiCo Philippines Brand: Pepsi Campaign: Pepsi Titan Agency: Publicis Media |
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PepsiCo Philippines Brand: Pepsi Campaign: Mas Masarap Maiba Agencies: BBDO Guerrero, Vayner Media, Hatch Digital & Marketing Solutions Philippines, Zenith Optimedia Philippines |
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PepsiCo Philippines Campaign: Pepsi Pulse – Manila & Davao Agency: SAGA |
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Philippine Airlines Campaign: Supersavers Agencies: SVEN, Zenith Media |
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Unilever Philippines Brand: Cream Silk Campaign: #BoostedForMore: Cream Silk welcomes its NEW Vitamin Boost Conditioners Agency: Mindshare Philippines |
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Unilever Philippines Brand: Dove Campaign: Diving into Skinification and Sensorials with Dove Cloud Self-Foaming Body Wash Agency: Mindshare Philippines |
23. Excellence in Location-Based Marketing
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Ayala Land International Sales Brand: Ayala Land Campaign: A Better Home Back Home Agencies: This Side Up Manila, Octopus Ninja |
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Bank of the Philippine Islands Campaign: Predicting the Unforeseen: Identifying Home Loan Needs using Location-Based Marketing |
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Colgate-Palmolive Philippines Campaign: Palmolive Naturals Palmolive Gandang Natural, Gandang Pilipinas Agencies: Wavemaker, WPP@CP, VML, Foursquare |
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Home Credit Philippines Campaign: ‘Hottest Summer sa Pinas!’ Geo-Based and Localized Programmatic Campaign |
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PepsiCo Philippines Campaign: Pepsi Pulse – Davao Agency: SAGA |
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The Blue Leaf Campaign: Who’s Cooking: Artistic Appetites Agency: TeamAsia (Hamlin-Iturralde Corporation) |
24. Excellence in Marketing Innovation
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Ayala Malls Manila Bay Campaign: Seize The Bay |
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Coffee Masters Brand: Seattle’s Best Coffee Campaign: Ube Deluxe Collection |
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: The GNie of Promos Agencies: SVEN, InCircle, Wavemaker |
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DMCI Homes Campaign: Championing Customer-Centric Property Management Through the DMCI Communities App: RideShare Feature Agency: Propelrr |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Solo Love Club |
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Home Credit Philippines Campaign: ‘Hottest Summer sa Pinas!’ Geo-Based and Localized Programmatic Campaign |
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Unilever Philippines Brand: Dove Campaign: Measuring Attention, Maximizing Impact: Dove Hair’s #RepairTheBond Campaign Agency: Mindshare Philippines |
25. Excellence in Marketing to a Specific Audience
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Canva Solutions Brand: Canva Philippines Campaign: Canva Negosyantrends |
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DMCI Homes Campaign: Championing Customer-Centric Property Management Through the DMCI Communities App: RideShare Feature Agency: Propelrr |
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Globe Telecom Campaign: Globe Discovers Gen Z Sub-Cultures And Passion Agencies: EssenceMediacom, Wagawin |
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Home Credit Philippines Campaign: Home Credit Cash Loan |
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Palawan Pawnshop Group Brand: Palawan Express Pera Padala Campaign: The PalaParaang Kasambahay Facebook Group Agency: SVEN |
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PepsiCo Philippines Brand: Pepsi Campaign: Mas Masarap Maiba Agencies: BBDO Guerrero, Vayner Media, Hatch Digital & Marketing Solutions Philippines, Zenith Optimedia Philippines |
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Servier Philippines Campaign: Servier Hypertension Campaign: Beyond the Pill Solutions Agency: MIMS Philippines |
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Singlife Philippines Campaign: Against all odds: Soaring to success with the Singlife Plan & Protect App Agency: ADA |
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SleepMD Campaign: The Sleep Pledge Agency: Redbin Philippines |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Campaign: Watsons Health Expo 2024 Agencies: First Tier Branding Solutions, Eventscape Manila, GOBOCreative, Intersections Communications |
26. Excellence in Media Strategy
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Bank of the Philippine Islands Campaign: Project Care: Do More with BPI Agencies: Carat, Merkle (One Dentsu) |
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Shampoo Beat The Sabit Campaign Agencies: Wavemaker, WPP@CP, SOHO |
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GoTyme Bank Campaign: Humanity in Media Agencies: SVEN, IRIS |
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Heinz ASEAN Brand: Heinz Campaign: Turn It Upside Down With Heinz Agencies: Carat Philippines, Carat Singapore |
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Inchcape Philippines Brand: Changan Auto Campaign: Exceed Expectations Agency: Oddefy Agency |
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Reckitt Philippines Brand: Enfagrow A+ Campaign: High Five for Moms with School-Ready Kids! Agency: Starcom Philippines |
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RLC Residences Campaign: Mantawi Residences: Frontier of Progress Agency: Dentsu Solutions Philippines |
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Singlife Philippines Campaign: Against all odds: Soaring to success with the Singlife Plan & Protect App Agency: ADA |
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Unilever Philippines Brand: Dove Deo Campaign: #EnterYourRadiantGirlEra with Dove Deo Agencies: Mindshare, Summit Media |
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VILLARICA Campaign: USISA Campaign Agency: Dentsu X |
27. Excellence in Mobile Marketing
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Solo Love Club |
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KFC Philippines Campaign: KFC Gamer Box 2023 Agencies: Wavemaker Philippines, Innity Philippines |
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Reckitt Philippines Campaign: Durex The Pleasure of Play Agency: Starcom Philippines |
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Singlife Philippines Campaign: Against all odds: Soaring to success with the Singlife Plan & Protect App Agency: ADA |
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Unilever Philippines Brand: Closeup Philippines Campaign: Bacteria Blaster Gamified AR: Blast away the stink with Closeup’s Antibacterial Zinc! Agencies: Mindshare Philippines, Digital Turbine |
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Unilever Philippines Brand: Dove Campaign: Measuring Attention, Maximizing Impact: Dove Hair’s #RepairTheBond Campaign Agency: Mindshare Philippines |
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Unilever Philippines Brand: Surf Philippines Campaign: Surf ‘Instant White, Instant Bango’ Delights Filipino Audiences with A Refreshing Mobile Campaign Agency: Mindshare Philippines, Digital Turbine |
28. Excellence in Multilingual Marketing
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Bank of the Philippine Islands Campaign: Location and Sector-Based Campaign Copywriting for Campaigns |
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Colgate-Palmolive Philippines Brand: Colgate Great Regular Flavor Campaign: Smile Strong for Millions 3.0 Agencies: Wavemaker, WPP@CP, SOHO, Ogilvy |
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DITO Telecommunity Brand: DITO Campaign: Galing DITO 2 Agency: TBWA\SMP |
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Home Credit Philippines Campaign: ‘Hottest Summer sa Pinas!’ Geo-Based and Localized Programmatic Campaign |
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Station Square East Commercial Corporation Brand: Ayala Malls Market! Market! Campaign: ASL/FSL Event Interpreter at Ayala Malls Market! Market! Agencies: PWDe, Hand in Hand |
29. Excellence in Omnichannel
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Eastern Communications Campaign: Evolve Every Day Campaign Evolve Every Day – Embracing Change and Driving Growth for an Innovative Future |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Solo Love Club |
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MIMS Philippines Campaign: MIMS Philippines Omnichannel Service Initiatives |
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Samsung Electronics Philippines Campaign: Samsung Galaxy S24 Omnichannel Conversions Pilot Agency: Starcom Philippines |
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SM Prime Holdings Brand: SM Malls Online Campaign: SM Malls Online Swipe Coupons: Unlocking the Omnichannel Experience at SM Supermalls |
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VILLARICA Campaign: USISA Campaign Agency: Dentsu X |
30. Excellence in Out-of-Home Advertising
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Bank of the Philippine Islands Campaign: Project Care: Do More with BPI Agencies: Carat, Merkle |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: 3D Billboard |
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G-Exchange Brand: GCash Campaign: GCash’s Merry QR Code Extravaganza: Unwrapping Joy, One Scan at a Time! Agency: Moving Walls |
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Smart Communications Campaign: FIBA World Cup 2023 – Smart Ball of Asia Metropolis Agency: Evolving Media Solutions Corp. |
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Watsons Personal Care Stores, Philippines Brand: Watsons Campaign: Vaxxed Office Hits Agency: GOBOCreative |
31. Excellence in Performance Marketing
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Globe Brand: Globe At Home Campaign: Project GAH-DGPON Agency: AdSpark |
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Globe Brand: Postpaid Campaign: Mobile Postpaid Always On-Performance Campaign Agency: AdSpark |
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Home Credit Philippines Campaign: Home Credit Cash Loan |
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Inchcape Philippines Brand: Changan Auto Campaign: Exceed Expectations Agency: Oddefy Agency |
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McDonald’s Campaign: McDonald’s Wins Pinoy Hearts With Christmas Chicken McDo Agencies: OMD Philippines, Wagawin |
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Samsung Electronics Philippines Brand: Samsung Electronics Campaign: Samsung x Abenson Co-Op Agency: Starcom Philippines |
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Singlife Philippines Campaign: Against all odds: Soaring to success with the Singlife Plan & Protect App Agency: ADA |
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TikTok Philippines Brand: TikTok Campaign: TikTok Shop Fashion Show Agency: SAGA |
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Unilever Philippines Brand: TRESemmé Campaign: TRESemmé wins in value game across e-commerce Agencies: Mindshare Philippines, Wagawin |
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Watsons Personal Care Stores, Philippines Brand: Watsons Campaign: Kwentong Pharmacist (Pharmacist Stories) Agency: GOBO Creative |
32. Excellence in Public Sector / Non-Profit Marketing
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Bank of the Philippine Islands Campaign: Do More with BPI : Star Magical Christmas Agency: Merkle |
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DOST – Technology Application and Promotion Institute Campaign: 2023 Lunduyan Awareness Campaign for the Culminating Event of DOST-TAPI’s Call for Invention, Innovation, and Technopreneurship Proposals |
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Initiative Brand: Initiative Blue Campaign: Initiative Blue: Eco-OOH |
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PressOne.PH Campaign: News By Kids Agency: Redbin Philippines |
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USAID RenewHealth Project, University Research Co, LLC Campaign: Ka’Damayan Tungo sa Pagbabago: A Behavioral Design Intervention for Community-Based Drug Rehabilitation Treatment Adherence Agency: AHA! Behavioral Design® |
33. Excellence in Relationship Marketing
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Del Monte Philippines Brand: Today’s Mixed Fruit Campaign: Bida Sa Pista Agencies: TBWA\SMP, Procast |
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Eastern Communications Campaign: Eastern Link VIP Club: Link VIP Club Sets New Standards in Personalized Service |
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McDonald’s Campaign: McDonald’s Wins Pinoy Hearts With Christmas Chicken McDo Agencies: OMD Philippines, Wagawin |
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Palawan Pawnshop Group Brand: Palawan Express Pera Padala Campaign: The PalaParaang Kasambahay Facebook Group Agency: SVEN |
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Prestone Philippines Campaign: Prestone Road Side Assistance Agency: TA-FBDI Advertising |
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Prometheus Brand: Daily Guardian Campaign: Marking Ilonggo Stories |
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SleepMD Campaign: Sleep Stunner Agency: Redbin Philippines |
34. Excellence in Retail / Shopper Marketing
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AyalaLand Malls Brand: Glorietta Campaign: Around The Glo: New Year, New Hue Agency: Blue Spark Solutions |
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Kenvue Philippines Brand: Listerine Campaign: #CompleteMouthDefense Agency: VML Philippines |
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SM Mart Brand: SM Store Campaign: Transforming Customer Shopping Experience through Shop&Share Agencies: Dreamshapers Consultancy, Bez Events |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
35. Excellence in Search Marketing
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Inchcape Philippines Brand: Changan Auto Campaign: Exceed Expectations Agency: Oddefy Agency |
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iSupport Worldwide Campaign: Next Step |
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Toyota Motor Philippines Brand: Toyota Campaign: A New Approach to Automotive Search Marketing Agencies: SVEN, Google |
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Unilever Philippines Brand: BeautyHub.PH Campaign: How BeautyHub.PH Challenged Media through Search Agency: Greenpark |
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Wacoal Philippines Campaign: Improving Organic Performance and Online Sales of Wacoal Philippines through Data-driven SEO Agency: Propelrr |
36. Excellence in Social Media Marketing
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Del Monte Kitchenomics Brand: Del Monte PH Campaign: #GetCookingWithUs Agency: Greenpark |
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DITO Telecommunity Brand: DITO Campaign: Galing DITO 2 Agency: TBWA\SMP |
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Fresh n’ Famous Food Brand: Chowking Philippines Campaign: New & Improved: Bagong Social ng Chowking Agencies: Propel Manila, Elesi Studios |
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Kenvue Philippines Brand: Johnson’s Baby Shampoo Campaign: #JohnsonsBidaBest Influencer Squad Search Agencies: OneVue Philippines, Pulse Philippines, DDB Philippines |
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Mang Inasal Philippines Campaign: Mang Inasal Nation: Mang Inasal’s Facebook Community Agency: DDB Philippines |
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Philippine Airlines Campaign: Ultimate Seat Sale Agencies: SVEN, EON Group, Havas Ortega |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup presents The Closeness Anthem Agencies: Mindshare Philippines, MullenLowe TREYNA, Summit, ABS-CBN, Philia Azul |
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Unilever Philippines Brand: Cream Silk Campaign: #BoostedForMore: Cream Silk welcomes its NEW Vitamin Boost Conditioners Agency: Mindshare Philippines |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential |
37. Excellence in Sponsorship Activation
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Allianz PNB Life Campaign: Championing Confidence, Allianz PNB Life Sponsorship Launch |
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FWD Life Insurance Philippines Brand: FWD Philippines Campaign: FWD: The Gamer Insurance Agency: MullenLowe TREYNA |
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Kimberly Clark Philippines Brand: Kotex Campaign: Kotex Period Planet Agency: SMS Philippines |
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Pernod Ricard Philippines Brand: Absolut Vodka Campaign: Absolut Vodka Sponsorship of Drag Race Philippines Season 2 Agencies: Adonis Productions, Super Awesome Productions |
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Station Square East Commercial Corporation Brand: Ayala Malls Market! Market! Campaign: Celebrate Herstory At Ayala Malls Market! Market! Agency: Taguig City Hall |
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TATA Consultancy Services (Philippines) Campaign: TCS Clark Animo International Marathon 2024 |
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Visa Philippines Brand: Visa Campaign: Kayang Kaya ng Filipina Agencies: Publicis Media, Publicis Manila |
38. Excellence in TV / Video Advertising
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Colgate-Palmolive Philippines Brand: Tender Care Campaign: Tender Care Unbox Their World Agencies: Wavemaker, WPP@CP, VML, GMA, GOAT |
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Del Monte Philippines Brand: Del Monte Spaghetti Sauce Campaign: Del Monte ‘Best-Birthday-Ever’ Agency: BBDO Guerrero |
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NLEX Corporation Campaign: Humans of the North: Celebrating The Northern Culture and Spirit Agency: BrandPlay |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Dew Zero Sugar ‘Y2K’ Agencies: BBDO Guerrero |
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VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Watsons Personal Care Stores, Philippines Brand: Watsons Campaign: Vaxxed Office Hits Agency: GOBOCreative |
39. Excellence in Urban Guerrilla Marketing
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Grab Philippines Brand: Grab Campaign: GrabFood Indie Eats Boogsh! Sarap. Agency: NuWorks Interactive Labs |
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Prometheus Brand: Daily Guardian Campaign: Marking Ilonggo Stories |
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Unilever Philippines Brand: Axe Philippines Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures in Urban Jungles! Agencies: Mindshare, Digital Turbine |
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ZALORA Philippines Campaign: ZALORA 11.11: Fashion Disrupts |
40. Excellence in Viral Marketing
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Fresh n’ Famous Food Brand: Chowking Philippines Campaign: New & Improved: Bagong Social ng Chowking Agencies: Propel Manila, Elesi Studios |
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Home Credit Philippines Campaign: Home Credit Transition Videos |
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Mang Inasal Philippines Campaign: NBA Superstar Dwight Howard’s Love for Mang Inasal goes Viral Agency: DDB Philippines |
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Palawan Group of Companies Brand: PalawanPay Campaign: Peragalo Pamaskong Promo ng PalawanPay Agencies: Browne Communications, Advertising Without Borders, Zebra Delta |
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PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw 2.0 Agencies: Publicis Media, DDB Manila |
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Reckitt Philippines Brand: Enfagrow A+ Campaign: High Five for Moms with School-Ready Kids! Agency: Starcom Philippines |
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Station Square East Commercial Corporation Brand: Ayala Malls Market! Market! Campaign: Ayala Malls Market! Market! Agency: Swiftie PH |
41. Marketing Leader of the Year
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Epicurean Partners Exchange Individual: Lorent Martin Adrias |
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Glico Philippines Individual: Takashi Miki |
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Jollibee Foods Corporation (Greenwich) Individual: Alizon De Torres |
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Mang Inasal Philippines Individual: Allan Tan |
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VILLARICA Individual: Hans Villarica |
42. Marketing Team of the Year
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Eastern Communications |
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Mang Inasal Philippines |
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Pernod Ricard Philippines |
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ZALORA Philippines |