2025 Finalists
1. Excellence in Advertising
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Allianz PNB Life Campaign: Leap To Greatness Agency: Pixelens Creative Advertising |
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Del Monte Philippines Brand: Del Monte Corporate Campaign: Iba ang Sarap ng Paskong Del Monte Agency: Dentsu Creative Philippines |
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Del Monte Philippines Brand: Del Monte Heart Smart Campaign: Sige Agency: VML Manila |
| Ginebra San Miguel Brand: Vino Kulafu – GSMI Campaign: Kuldisyon sa Naay Ambisyon Agency: IdeasXMachina Hakuhodo |
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Jollibee Group (Jollibee Foods Corporation) Brand: Jollibee Yumburger Campaign: JolliBINI: The Best Cheesy Yumburger for the Best P-pop Girl Group Agencies: Publicis JimenezBasic, Propel Manila, Pop Up Digital, Ripple 8, MME Connections, Widescope, Carat Media |
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters Philippines Four Cheese |
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Kenvue Philippines Brand: Listerine Campaign: Complete Mouth Protection Agency: VML Manila |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: ‘Yan ang Kaing Mang Inasal Agency: Dentsu Creative Philippines |
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Skintec Advance Brand: KERATINplus Campaign: Last Word Syndrome Agency: Creative Cracker |
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Unilever Philippines Brand: CloseUp Campaign: CloseUp Bandersnatch: The First-Ever Fan-Powered Music Video Agencies: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL), Near Creative, AAI |
2. Excellence in AI-Powered Storytelling
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MARS Wrigley Philippines Campaign: The AI Advantage: Championing Speed, Scale, and Superior Consumer Engagement Agency: ADA Global |
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McDonald’s Philippines Brand: McDonald’s Campaign: Atin ‘To Chicken McDo Agencies: OMD Philippines, Leo Burnett, Eggshell, Silverpush (Tech-enabler) |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s Holiday Treats 2024 Agencies: OMD Philippines, Leo Burnett, Eggshell, Silverpush (Tech-enabler) |
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Opella Healthcare Philippines Brand: Erceflora Campaign: Be the Probiotic Agency: Wizard Manila |
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SM Supermalls Brand: Cyberzone Campaign: Cyberzone Crew Agency: SVEN |
3. Excellence in Anniversary Marketing
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ACC Campaign: ACC 2024 |
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AliveCo Corporation Brand: Ancient + Brave Philippines Campaign: Brave 3ra: Celebrating Three Years of Ancient + Brave PH |
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AP Cargo Logistics Network Corporation Campaign: AP Cargo 24th Anniversary Campaign Agency: PINO Design Studio |
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Bank of the Philippine Islands (BPI) Brand: BPI Rewards Campaign: BPI Rewards Points Spree @173 |
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Century Pacific Food Brand: Shakey’s Pizza Campaign: Shakey’s Golden Campaign Agencies: Initiative Philippines, Ace Saatchi, Forthinker, Provil, Jim and Raissa Carreli |
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East West Banking Corporation Brand: EastWest Campaign: EastWest 30th Anniversary – Further for You Agencies: IdeasXMachina, Ripple8 |
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Eastern Communications Campaign: 145th Anniversary Campaign: Partners In Progress Agency: Burnwater Design Studios |
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G-Xchange (GXI) Brand: GCash Campaign: GCash 20: Celebrate Natin Ang Lahat Agencies: Publicis Media (Spark Foundry Philippines), Publicis JimenezBasic, Rebel Manila Brand Marketing Services, Studio Kamusta, Artillerie, LIVE Events and Digital Media Corp, SVEN |
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G-Xchange (GXI) Brand: GCash Campaign: GCash 20th Anniversary Gala Agency: Live Events and Digital Media |
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Power Mac Center Campaign: Power Mac Center: Pinoy Music Carnival – Celebrating 30 Years of Connecting Filipinos with Technology Agency: Eventscapemanila |
4. Excellence in B2B Marketing
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ACC Campaign: ACC 2024 Agency: Stratminds Events |
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Bytedance Brand: TikTok Shop Philippines Campaign: Buy Local, Shop Local Agency: Pixelens Creative Advertising |
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Concepcion Midea Philippines Brand: Midea Philippines Campaign: Together Future Ready: 2025 AC Specialist Convention Agency: COMCO Mundo League of Enterprises |
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Eastern Communications Campaign: Driving Digitalization in the Philippines: Eastern Huddle Series |
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Essilor Philippines Campaign: EssiMillionaire Grand Draw Agencies: Stratminds Events, Leap MNL |
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Japan External Trade Organization (JETRO) Campaign: Bringing You a Taste of Japan “GO! Japanese Seafood!” — Elevating Every Menu, Sharing Japanese Craftsmanship With the World Agency: PINO Design Studio |
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MPT Mobility Brand: Savvice Campaign: Savvice Corporation #ExcellenceInAction Campaign Agency: CUE Group |
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PLDT and Smart Campaign: PLDT Enterprise MSME Day |
5. Excellence in Brand Awareness
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AXA Philippines Brand: AXA Smart Traveller Campaign: #GoBigWithAXASmartTraveller Campaign Agency: CUE Group |
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Bank of the Philippine Islands (BPI) Campaign: Do more with BPI Agency: CUE Group |
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Del Monte Philippines Brand: Del Monte Spaghetti Sauce Campaign: Best-Birthday-Ever Agencies: TBWA\SMP, HIIP, Wavemaker |
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iFace Brand: BYS Philippines Campaign: BYS Fashion Week 2024 Agency: SAGA PH |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking 2024: Buksan ang Siopao Sarap Agency: BBDO Guerrero |
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Jollibee Group (Jollibee Foods Corporation) Brand: Jollibee Chickenjoy Campaign: Jollibee Chickenjoyest: The Biggest Comeback Agency: Publicis JimenezBasic |
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Jollibee Group (Jollibee Foods Corporation) Brand: Jollibee Yumburger Campaign: JolliBINI: The Best Cheesy Yumburger for the Best P-pop Girl Group Agencies: Publicis JimenezBasic, Propel Manila, Pop Up Digital, Ripple 8, MME Connections, Widescope, Carat Media |
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Skintec Advance Brand: KERATINplus Campaign: Last Word Syndrome Agency: Creative Cracker |
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SM Supermalls Brand: SM Mall of Asia Campaign: SM Mall of Asia’s Night of Lights Agency: Havas Ortega |
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Watsons Personal Care Stores (Philippines) Campaign: Find it at Watsons Agency: Gobo Creative |
6. Excellence in Brand Strategy
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AXA Philippines Brand: AXA Smart Traveller Campaign: #GoBigWithAXASmartTraveller Campaign Agency: CUE Group |
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Ayala Land Estates Brand: Cresendo Campaign: Al Fresco Nights at Cresendo Agency: Passion Fruit Marketing Collaborations |
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Del Monte Philippines Brand: Del Monte 100% Pineapple Juice Campaign: 100% Pineapple Juice Agency: VML Manila |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking Flavor Boom Revolution Agency: Dentsu Creative Philippines |
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Jollibee Group (Jollibee Foods Corporation) Brand: Jollibee Chickenjoy Campaign: Jollibee Chickenjoyest: The Biggest Comeback Agency: Publicis JimenezBasic |
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PepsiCo Philippines Brand: Sting Campaign: Sting Hataw in 3G: Galaw, Galing at Gising sa Mind and Body Agency: DDB MNL |
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Seattle’s Best Coffee Philippines Campaign: Premium Chocolate Collection Made with Ghirardelli |
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Skintec Advance Brand: KERATINplus Campaign: Last Word Syndrome Agency: Creative Cracker |
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Spotify Campaign: Spotify FANSHIP Agencies: SVEN, NEAR, Publicis OneVibe, TBWA\Juice |
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Spotify Campaign: Spotify KALYE Agency: SVEN |
7. Excellence in Communications / Public Relations
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Allianz PNB Life Campaign: Your Partner for a Confident Tomorrow Agency: Brand Channels |
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Bank of the Philippine Islands (BPI) Campaign: BPI #ProudtoBePartofIt |
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Bank of the Philippine Islands (BPI) Campaign: BPI and LGUs: Bridging Financial Wellness Across the Philippines |
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Jollibee Group (Jollibee Foods Corporation) Campaign: Jollibee Group Vietnam Fam Tour 2024 Agencies: Ogilvy Manila (Pulse Communications), Ogilvy Vietnam, Ogilvy Hong Kong, SoHo Square Singapore, Full Circle Communications, Pop-up Digital |
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SM Mart Brand: SM Store Campaign: Shop & Share Agencies: Dreamshapers Consultancy, Bez Events |
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SM Supermalls Brand: SM Mall of Asia Campaign: SM Mall of Asia’s Paskong Pinoy Agency: Havas Ortega |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons Go Green Living: Onward To A Greener Tomorrow Agency: Browne Communications |
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Watsons Personal Care Stores (Philippines) Campaign: As a Matter of Vaxx, Get Your Vaccines Facts Straight Agency: Browne Communications |
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Watsons Personal Care Stores (Philippines) Campaign: #TYPE1STORY, TOGETHER RAISING AWARENESS ON KIDS’ DIABETES Agency: Browne Communications |
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Watsons Personal Care Stores (Philippines) Campaign: Move with PowHER Agency: Browne Communications |
8. Excellence in Consumer Insights / Market Research
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DOST, Technology Application and Promotion Institute Campaign: PhilippiNOW: Philippines’ New Opportunities Worldwide |
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G-Xchange (GXI) Brand: GCash Campaign: Barangay GCash Borrow Services Activations Agency: Live Events and Digital Media |
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters Philippines’ Delicious Has Never Been This Healthy: KRRs Bold Move towards Calorie Count Transparency |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: ‘Yan ang Kaing Mang Inasal Agency: Dentsu Creative Philippines |
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Nestlé Philippines Brand: Nido 3+ Campaign: Love is Not a Word, It’s an Act Agency: WPP – OpenMind |
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Unilever Philippines Brand: Unilever | Beauty & Well-Being Campaign: Unilever Beauty & Wellbeing EOP Pivot Agencies: Publicis Media (Spark pubU), Chemistry, HEPMIL, Red Torch, Philia Azul, Vayner Media |
9. Excellence in Content Marketing
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Bank of the Philippine Islands (BPI) Campaign: Do more with BPI Agencies: BBDO Guerrero, Merkle, Carat, InCircle |
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Bank of the Philippine Islands (BPI) Campaign: BPI #ProudtoBePartofIt: Stories that inspire |
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Bytedance Brand: TikTok Shop Philippines Campaign: Buy Local, Shop Local Agency: Pixelens Creative Advertising |
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G-Xchange (GXI) Brand: GCash Campaign: Petsa de Peligro Agency: SVEN |
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Hap Suy Hardware Brand: Powerhouse Campaign: Kwentong Powerhouse: Marjo Lardera “The Footmaster” |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Play The Dew Agencies: BBDO Guerrero, Syn Music, Flare Manila, ZenithOptimedia |
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Skintec Advance Brand: KERATINplus Campaign: Last Word Syndrome Agency: Creative Cracker |
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Unilever Philippines Brand: Dove Campaign: Dove Hair: Complete The Care Agencies: Publicis Media (Spark pubU), Ogilvy Philippines, Red Torch Communications |
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Watsons Personal Care Stores (Philippines) Campaign: Bring smiles, and spread the cheer Agency: Gobo Creative |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons Dare to be Hue Agencies: Gobo Creative, Browne Communications, Intersections Communications |
10. Excellence in CSR / Cause Marketing
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Ayala Land Estates Campaign: Open Book: Pop-Up Library Agency: Passion Fruit Marketing Collaborations |
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Bricolage Philippines Brand: MR.DIY Campaign: The Good Bag Campaign |
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Grab Philippines Brand: Grab Campaign: Grab Communi-Kit Agency: NuWorks Interactive Labs |
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G-Xchange (GXI) Brand: GCash Campaign: GCash Stories: Adz Agencies: Publicis JimenezBasic, Rebel Manila Brand Marketing Services, Universal McCann Philippines, Blue Spark, SVEN |
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Haleon Philippines Brand: Polident Campaign: Oplan Balik-Ngiti Agency: Leo Manila |
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McDonald’s Philippines Brand: McDonald’s Campaign: ReClassified Agency: Leo Manila |
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Philippine Airlines Campaign: Fly With Her Agencies: BBDO Guerrero, Hatch |
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Sun Life Financial Philippines – Foundation Campaign: Practicing Better Financial Management Behaviors among Philippine Public School Teachers through the Sun Pera-Aralan Behavioral Financial Management Program Agency: AHA! Behavioral Design(R) |
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TeamAsia (Hamlin-Iturralde Corporation) Brand: My Dream in a Shoebox Campaign: My Dream in a Shoebox Year 16: Face the Future Ready |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons Sustainability : Go Green Living, Onward to A Greener Tomorrow Agency: Browne Communications |
11. Excellence in Customer Data Privacy Assurance
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Allianz PNB Life Campaign: Privacy By Design |
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Bank of the Philippine Islands (BPI) Campaign: #BPIcybersecuriTips: Championing Cybersecurity Awareness |
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G-Xchange (GXI) Brand: GCash Campaign: #GSafeTayo Entertainingly Serious Campaign Agencies: VML Manila, Universal McCann Philippines, Rebel Manila Brand Marketing Services, Events Beyond Compare |
12. Excellence in Customer Engagement
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BOOTCAMP Campaign: Score More Agency: Prometheus |
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Del Monte Philippines Brand: Del Monte Kitchenomics Campaign: Kitchenomics Club: Let’s Get Cooking, Ka-Kitch! Agencies: Greenpark, Wavemaker, HIIP |
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Grab Philippines Brand: Grab Campaign: Grab Communi-Kit Agency: NuWorks Interactive Labs |
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G-Xchange (GXI) Brand: GCash Campaign: GCash 20: Celebrate Natin Ang Lahat Agencies: Publicis Media (Spark Foundry Philippines), Publicis JimenezBasic, Rebel Manila Brand Marketing Services, Studio Kamusta, Artillerie, LIVE Events and Digital Media Corp, SVEN |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Mang Inasal’s “12 Days of Christmas” |
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Seattle’s Best Coffee Philippines Campaign: Grab Delivery Rider’s Care Kit |
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SM Mart Brand: SM Store Campaign: Shop & Share Agencies: Dreamshapers Consultancy, Bez Events |
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SM Supermalls Campaign: 100 Days of Joy Agency: Havas Ortega |
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Watsons Personal Care Stores (Philippines) Campaign: As a Matter of Vaxx Agencies: Gobo Creative, Browne Communications |
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Watsons Personal Care Stores (Philippines) Campaign: Find it at Watsons TikTok Branded Mission Agencies: Gobo Creative, Intersections Communications |
13. Excellence in Data Privacy and Security Marketing
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Allianz PNB Life Campaign: Privacy by Design |
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Bank of the Philippine Islands (BPI) Campaign: #BPIcybersecuriTips: Championing Cybersecurity Awareness |
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G-Xchange (GXI) Brand: GCash Campaign: #GSafeTayo Entertainingly Serious Campaign Agencies: VML Manila, Universal McCann Philippines, Rebel Manila Brand Marketing Services, Events Beyond Compare |
14. Excellence in Data-Driven Marketing
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Grab Brand: Globe Mobile Postpaid Campaign: Grab Paint the Town Green Agency: Publicis Media (Zenith) |
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Jollibee Group (Jollibee Foods Corporation) Brand: Greenwich Pizza Campaign: Overrr Delicious Overload Agency: GroupM (mHive) Philippines |
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MARS Wrigley Philippines Campaign: Mars Wrigley | Turning Data Into Demand With AI-Powered Precision Agency: ADA Global |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s Conversational Campaign Agencies: OMD Philippines, Wagawin |
15. Excellence in Digital Marketing
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House Creatives Campaign: Content Mastery Bootcamp |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking Spicy Chao Fan – ANGHAmazing sa Sarap Agency: Dentsu Creative Philippines |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: #MangInasalCreamyYESSummer Campaign Agencies: Grupo Agatep, NuWorks, Pop Up |
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MARS Wrigley Philippines Campaign: Mars Wrigley | AI-Powered Precision in Digital Engagement Agency: ADA Global |
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Samsung Campaign: The Samsung Galaxy AI Future Lab Agencies: Publicis Media (Starcom), Cheil, SparkIt |
16. Excellence in eCommerce Marketing
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking Delivery “Give Into Your Cravings: Tap To Chowking Sarap” Agency: Dentsu Creative Philippines |
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Jollibee Group (Jollibee Foods Corporation) Brand: Greenwich Pizza Campaign: Overrr Delicious Overload Agency: GroupM (mHive) Philippines |
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Jollibee Group (Jollibee Foods Corporation) Campaign: Jollibee’s Jolliest Paskong Panalo : Unwrapping Joyful Deals in the Most Festive Season through the Jollibee App and GrabFood Agencies: GroupM (mHive) Philippines, Grab |
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L’Oréal Philippines Brand: Maybelline New York Campaign: FROM SLOWDOWN TO SURGE: Maybelline New York’s Offsite-Onsite Strategy to Drive 83% GMV Growth Agencies: Beauty Tech Labs, WPP Media |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: It’s A Sign Agency: Dentsu Creative Philippines |
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MARS Wrigley Philippines Campaign: Mars Wrigley | Seamless Commerce Through AI-Driven Engagement Agency: ADA Global |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons Playlist: The P-Pop Power Concert Agency: PraXis Experiential Advertising |
17. Excellence in Event Marketing
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Clorox Philippines Brand: Prestone Campaign: Prestone 2025 Roadside Assistance Program Agencies: Impact Management, HQ Elleven, DMA |
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Del Monte Philippines Brand: Del Monte Spaghetti Sauce Campaign: Pasta Happy Time Agencies: TBWA\SMP, HIIP, Wavemaker |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil SkinLabs Agency: MullenLowe MARC |
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G-Xchange (GXI) Brand: GCash Campaign: Barangay GCash Borrow Services Activations Agency: Live Events and Digital Media |
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G-Xchange (GXI) Brand: GCash Campaign: GCash 20th Anniversary Gala Agency: Live Events and Digital Media |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Smokey-sweet Juicy-lammmbot Sarap Pork BBQ Caravan Agency: Click Aces Marketing Solutions |
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Perf Restaurants Brand: Burger King Philippines Campaign: Burger King Best Bubs Campaign 2024 Agency: Ogilvy Manila (Pulse Communications) |
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Samsung Electronics Philippines Campaign: Samsung Galaxy AI Festival – Curating the Ultimate Lifestyle Launch Agencies: Cheil Philippines, Eventscapemanila |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons Skin Solutions Agency: Gobo Creative |
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Watsons Personal Care Stores (Philippines) Campaign: As a Matter of Vaxx, Get Your Vaccines Facts Straight Agencies: Browne Communications, Gobo Creative |
18. Excellence in Experiential Marketing
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil National Healthy Skin Mission Agencies: MullenLowe MARC, CUE Philippines |
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Haleon Philippines Brand: Polident Campaign: Polident Oplan Balik Ngiti: Breaking Teeth Bias, One Smile at a Time Agencies: Publicis Media (SparkFoundry Philippines), FCB London, FCB Manila |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking 2024: Halo-Halo Land Agency: BBDO Guerrero |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Smokey-sweet Juicy-lammmbot Sarap Pork BBQ Caravan Agency: Click Aces Marketing Solutions |
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McDonald’s Philippines Brand: McDonald’s Campaign: Arches Everywhere Agency: Leo Manila |
| Riot Games Campaign: Arcane Watch Party S2 Agency: SAGA PH |
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Singapore Airlines Campaign: Singapore Airlines Cafe at the Writers Bar – Teatime Experience Around the World Agencies: M2.0 Communications, Inc. |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup’s Freshest Interactive Music Video Agencies: Oliver Philippines, PubU, NEAR, Activations Advertising |
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Warner Music Philippines Campaign: BRAT Agencies: Yellow Brick Media, Clozette Interactive Philippines, Digital Out of Home Philippines |
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ZALORA Philippines Campaign: ZALORA x adidas: The Original Pinoy Mix |
19. Excellence in Gaming
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: The Chowking Chao Fan: Kakaibang Game Break On! A Game-Changing Break On Gaming And Esports Agencies: Propel Manila, Cignal TV |
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Pepsico Brand: Sting Campaign: Sting Olstar sa Hataw Agencies: Publicis Media (Zenith), DDB MNL, Publicis Media, Player Media |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Play The Dew Agencies: BBDO Guerrero, Syn Music, Flare Manila, ZenithOptimedia |
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SM Supermalls Brand: SM Cyberzone Campaign: SM Cyberzone’s Challenger Series 2024 Agency: Havas Ortega |
20. Excellence in Influencer / KOLs Marketing
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AliveCo Corporation Brand: Ancient + Brave Philippines Campaign: Brave 3ra: Celebrating Three Years of Ancient + Brave PH |
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Del Monte Philippines Brand: Del Monte Spaghetti Sauce Campaign: Best-Birthday-Ever Agencies: TBWA\SMP, HIIP, Wavemaker |
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Hap Suy Hardware Brand: Powerhouse Campaign: Kwentong Powerhouse: Marjo Lardera “The Footmaster” |
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Home Credit Philippines Campaign: Home Credit Sales Associates as Influencers |
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Nestlé Philippines Brand: NESCAFÉ MasterBrand Campaign: Nescafé Masterbrand: Delivering an Inspiring Brand Message through the People Agencies: InCircle Philippines, Publicis Groupe Philippines, OpenMind Philippines |
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PLDT and Smart Campaign: ROI’d to Success |
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Skintec Advance Brand: KERATINplus Campaign: Last Word Syndrome Agency: Creative Cracker |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Council of Influencers 2024 Campaign: #TheWatsonsInfluence: Watsons Council of Influencers 2024 Agency: First Tier Branding Solutions |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons Together Raising Awareness On Kids’ Diabetes Agencies: Browne Communications, Gobo Creative |
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ZALORA Philippines Campaign: ZALORA 12.12: The Real Deal |
21. Excellence in Integrated Marketing
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Bank of the Philippine Islands (BPI) Campaign: Do more with BPI Agencies: BBDO Guerrero, Merkle, Carat, InCircle |
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Colgate-Palmolive Philippines Brand: Colgate Fresh Confidence Campaign: Colgate Fresh Confidence : Ultrafreeze |
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Darigold Brand: Darigold Milk Campaign: Darigold Milk PH Launch Agency: Invictus Phils. |
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Jollibee Group (Jollibee Foods Corporation) Brand: Jollibee Yumburger Campaign: JolliBINI: The Best Cheesy Yumburger for the Best P-pop Girl Group Agencies: Publicis JimenezBasic, Propel Manila, Pop Up Digital, Ripple 8, MME Connections, Widescope, Carat Media |
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters Philippines’ Delicious Has Never Been This Healthy: KRRs Bold Move towards Calorie Count Transparency |
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McDonald’s Philippines Brand: McDonald’s Campaign: Ride the Arches Agency: Leo Manila |
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Opella Healthcare Philippines Brand: Erceflora Campaign: Be the Probiotic Agency: Wizard Manila |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Play The Dew Agencies: BBDO Guerrero, Syn Music, Flare Manila, ZenithOptimedia |
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SM Supermalls Brand: SM Mall of Asia Campaign: The SM Mall of Asia Sky Launch Agency: Havas Ortega |
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Watsons Personal Care Stores (Philippines) Campaign: #Type1Story Agencies: Gobo Creative, Browne Communications |
22. Excellence in Interactive Marketing / AR & VR
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Kenvue Philippines Brand: Johnson’s Baby Campaign: Johnson’s Baby #HealthyHairMoments |
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Opella Healthcare Philippines Brand: Erceflora Campaign: Be the Probiotic Agency: Wizard Manila |
| Riot Games Campaign: Arcane Watch Party S2 Agency: SAGA PH |
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Tata Consultancy Services (Philippines) Campaign: TCS Pace Studio Launch in Manila Agencies: TCS Interactive, Ogilvy |
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Wyeth Philippines Brand: Promil Campaign: The Gifted Brain Room by Promil Agency: WPP – OpenMind Philippines |
23. Excellence in Launch Marketing
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ACMobility Brand: BYD Campaign: BYD ‘Go Electric’ Campaign Agency: Optimax Communications Group |
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BIC Lighters (South Korea, Philippines) Campaign: BIC Lighters Asia: Drago the Dragon Brand Character Agency: Space Sheep Media Lab |
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Del Monte Philippines Brand: Fruity Zing Campaign: Double RefreshZing Agencies: Publicis JimenezBasic, Wavemaker Media |
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Jollibee Group (Jollibee Foods Corporation) Campaign: Jollibee Reclaims the Crown with a Bigger & Better Chickenjoy Agency: GroupM (mHive) Philippines |
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Nestlé Philippines Brand: NESCAFÉ Campaign: NESCAFÉ Masterbrand– Inspiring Action Through a Purpose-Led Campaign Agencies: Publicis Groupe Philippines, OpenMind Philippines, InCircle |
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Perf Restaurants Brand: Burger King Philippines Campaign: Burger King Best Bubs Campaign 2024 Agency: Ogilvy Manila (Pulse Communications) |
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Samsung Campaign: The Samsung Galaxy AI Future Lab Agencies: Publicis Media (Starcom), Cheil, SparkIt |
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Samsung Electronics Philippines Campaign: Samsung Galaxy AI Festival – Curating the Ultimate Lifestyle Launch Agencies: Cheil Philippines, Eventscapemanila |
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SM Supermalls Brand: SM Mall of Asia Campaign: MOA Sky: A Celebration on Top of the City Agency: Havas Ortega |
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World Kitchens- Araneta City (ACI) Campaign: World Kitchens Grand Launch |
24. Excellence in Live-Streaming Marketing
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Bank of the Philippine Islands (BPI) Brand: BPI Agency Banking Campaign: BPI Live Agency: Shoppertainment |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil SkinLabs Livestream Agencies: MullenLowe MARC, AIRRLabs |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil TikTok Shop Launch Agencies: MullenLowe MARC, Shoppertainment, AIRRLabs, CUE Philippines |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking Chowliday Handa Agency: Dentsu Creative Philippines |
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Pepsico Brand: Sting Campaign: Sting Olstar sa Hataw Agencies: Publicis Media (Zenith), DDB MNL, Publicis Media, Player Media |
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Reckitt Brand: Enfa Gentlease Campaign: Gently the Purple Bear: Advocating Learning with Ease Agencies: Publicis Media (Starcom), ADA & IDEO Studios, Energy Studios, Publicis Media Content and Innovation, Antsavvy |
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Watsons Personal Care Stores (Philippines) Campaign: Move with PowHER Agencies: Browne Communications, Praxis |
25. Excellence in Location-Based Marketing
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Bank of the Philippine Islands (BPI) Brand: BPI Agency Banking Campaign: Naay BPI Diri Agency: Bigseed |
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Home Credit Philippines Campaign: UNLOCK NEW ADVENTURES Home Credit and EMCOR 2-Wheeler Partnership Launch Agency: Prometheus |
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Jollibee Group (Jollibee Foods Corporation) Brand: Greenwich Pizza Campaign: Overrr Delicious Overload Agency: GroupM (mHive) Philippines |
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Kenvue Philippines Brand: Listerine Campaign: Complete Mouth Protection Agency: VML Manila |
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Reckitt Brand: Strepsils Campaign: Sore Throat Can’t Stop Christmas Agencies: Spark It, Starcom |
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Warner Music Philippines Campaign: BRAT Agency: Yellow Brick Media |
26. Excellence in Marketing Innovation
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Bank of the Philippine Islands (BPI) Campaign: BEA Chat: Reinventing Chatbot Conversations into Marketing Conversions |
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Genfinity Campaign: Genfinity Employee Spotlight |
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters Philippines’ Delicious Has Never Been This Healthy: KRRs Bold Move towards Calorie Count Transparency |
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MARS Wrigley Philippines Campaign: Mars Wrigley | AI-Led Innovation That Rewrote the Digital Playbook Agency: ADA Global |
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McDonald’s Philippines Brand: McDonald’s Campaign: ReClassified Agency: Leo Manila |
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PepsiCo Philippines Brand: Pepsi Zero Sugar Lime Campaign: Pepsi Soundbites Agencies: BBDO Guerrero, Wishcraft, Publicis Media, Pop-up Digital, Kinda Studios, SYN Music |
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Seattle’s Best Coffee Philippines Campaign: Premium Chocolate Collection Made with Ghirardelli |
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Seattle’s Best Coffee Philippines Campaign: Horchata Collection |
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SM Supermalls Brand: Cyberzone Campaign: Cyberzone Crew Agency: SVEN |
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Unilever Philippines Brand: Unilever | Beauty & Well-Being Campaign: Unilever Beauty & Wellbeing EOP Pivot Agencies: Publicis Media (Spark pubU), Chemistry, HEPMIL, Red Torch, Philia Azul, Vayner Media |
27. Excellence in Marketing to a Specific Audience
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BOOTCAMP Campaign: Score More Agency: Prometheus |
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CDO Foodsphere Brand: San Marino Corned Tuna Campaign: The Love You Deserve Agencies: NuWorks Interactive Labs, InCircle, UM Philippines |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking Festivals |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Love the Flavors, Love the Philippines Agency: Grupo Agatep |
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Maternal milk Brand: Anmum Materna Campaign: For Any Mum, Anmum Agency: Ace Saatchi & Saatchi |
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McDonald’s Philippines Brand: McDonald’s Campaign: Ride the Arches Agency: Leo Manila |
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SM Supermalls Campaign: SM Super Pets Club Agency: IdeasXMachina Hakuhodo |
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Spotify Campaign: Spotify KALYE Agency: SVEN |
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Unilever Philippines Brand: Knorr Campaign: Knorr: Green Flag Agencies: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL) |
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Watsons Personal Care Stores (Philippines) Campaign: #Type1Story Agencies: Gobo Creative, Browne Communications |
28. Excellence in Media Strategy
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Jollibee Group (Jollibee Foods Corporation) Brand: Greenwich Pizza Campaign: Overrr Delicious Overload Agency: GroupM (mHive) Philippines |
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Jollibee Group (Jollibee Foods Corporation) Campaign: Jollibee Reclaims the Crown with a Bigger & Better Chickenjoy Agency: GroupM (mHive) Philippines |
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Perf Restaurants Brand: Burger King Philippines Campaign: Bye Bye TV, Hello Digital Agency: GroupM (mHive) Philippines |
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Unilever Philippines Brand: CloseUp Campaign: CloseUp Bandersnatch: The First-Ever Fan-Powered Music Video Agencies: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL), Near Creative, AAI |
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Unilever Philippines Brand: Knorr Campaign: Knorr: Green Flag Agency: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL) |
29. Excellence in Mobile Marketing
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Bank of the Philippine Islands (BPI) Campaign: BPI app You Scan Win It |
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Jollibee Group (Jollibee Foods Corporation) Campaign: The Mobile Multiplier: How Jollibee Amplified OOH with a Data-Driven Strategy Agencies: GroupM (mHive) Philippines, GumGum, Metropolis |
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters Philippines’ Delicious Has Never Been This Healthy: KRRs Bold Move towards Calorie Count Transparency |
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Globe Telecom Campaign: Globeone Project Northstar Agency: AdSpark |
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Philippine Savings Bank Campaign: PSBank Mobile |
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Seattle’s Best Coffee Philippines Campaign: Grab Delivery Rider’s Care Kit |
30. Excellence in Multilingual Marketing
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Allianz PNB Life Campaign: Lakas ng Pinoy, Leap To Greatness Agency: Pixelens Creative Advertising |
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Bricolage Philippines Brand: MR.DIY Campaign: Sinulog Festival 2025: Welcome to the Familyhan |
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Colgate-Palmolive Philippines Brand: Colgate Great Regular Flavor Campaign: Ngiping Matibay, Ngiping Palaban Agencies: WPP@CP, VML |
31. Excellence in Omnichannel
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters Philippines’ Delicious Has Never Been This Healthy: KRRs Bold Move towards Calorie Count Transparency |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: ‘Yan ang Kaing Mang Inasal Agency: Dentsu Creative Philippines |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s Conversational Campaign Agencies: OMD Philippines, Wagawin |
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Nestlé Philippines Brand: Nido 3+ Campaign: Love is Not a Word, It’s an Act Agency: WPP – OpenMind |
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Reckitt Brand: Enfa Gentlease Campaign: Gently the Purple Bear: Advocating Learning with Ease Agencies: Publicis Media (Starcom), ADA & IDEO Studios, Energy Studios, Publicis Media Content and Innovation, Antsavvy |
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Unilever Philippines Brand: POND’s Campaign: POND’s Dream Summer Agencies: Publicis Media (Spark pubU), Ogilvy Philippines, Red Torch Communications, Hepmil Philippines, AU Studios |
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Wyeth Philippines Brand: Promil Campaign: The Gifted Brain Room by Promil Agency: WPP – OpenMind Philippines |
32. Excellence in Out-of-Home Advertising
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Grab Campaign: Grab Paint the Town Green Agency: Publicis Media (Zenith) |
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Kenvue Philippines Brand: Listerine Campaign: Complete Mouth Protection Agency: VML Manila |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: It’s A Sign Agency: Dentsu Creative Philippines |
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Reckitt Brand: Strepsils Campaign: ST Can’t StopChristmas Agencies: Starcom, Energy Studios, SparkIt |
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Warner Music Philippines Campaign: BRAT Agency: Yellow Brick Media |
33. Excellence in Performance Marketing
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Bank of the Philippine Islands (BPI) Campaign: #SaveUp Program |
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Globe Telecom Brand: Globe Mobile Postpaid Campaign: Mobile Postpaid Always On-Performance Campaign Agency: AdSpark |
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Jollibee Group (Jollibee Foods Corporation) Brand: Greenwich Pizza Campaign: Overrr Delicious Overload Agency: GroupM (mHive) Philippines |
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L’Oréal Philippines Brand: Garnier Campaign: Maximizing eCommerce Growth Through Precision Performance Marketing for Garnier Philippines Agencies: Beauty Tech Labs, WPP Media |
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PLDT Home Campaign: PLDT Home Life Glow Up Campaign Agencies: Wavemaker Philippines, Playback Productions Art Services |
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Samsung Campaign: The Samsung Galaxy AI Future Lab Agencies: Publicis Media (Starcom), Cheil, SparkIt |
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Unilab Brand: Ceelin Gummies Campaign: Ceelin Gummies Conversational Campaign Agencies: Omnicom Media Group, Wagawin |
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URC Brand: Nissin Campaign: The Nissin CUPetition Campaign Agency: AdSpark |
34. Excellence in Public Sector / Non-Profit Marketing
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Allianz PNB Life Brands: Allianz x Scholars Of Sustenance Campaign: Confidence to Care: Allianz Sustainability Heroes Food Rescue |
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Ayala Land Estates Campaign: Open Book: Pop-Up Library Agency: Passion Fruit Marketing Collaborations |
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DOST, Technology Application and Promotion Institute Campaign: PhilippiNOW: Philippines’ New Opportunities Worldwide |
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters Philippines Farmvocacy |
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SM Supermalls Brand: SM Cares Campaign: SM Cares Coastal Cleanup 2024 |
35. Excellence in Relationship Marketing
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Bank of the Philippine Islands (BPI) Campaign: BPI Rewards Agency: BBDO Guerrero |
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Haleon Philippines Brand: Polident Campaign: Polident Oplan Balik Ngiti: Breaking Teeth Bias, One Smile at a Time Agencies: Publicis Media (SparkFoundry Philippines), FCB London, FCB Manila |
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SM Mart Brand: SM Store Campaign: Shop & Share Agencies: Dreamshapers Consultancy, Bez Events |
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SM Supermalls Campaign: 100 Days of Joy Agency: Havas Ortega |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons x Team Liquid Philippines: Good Game, Good Grooming Agency: First Tier Branding Solutions |
36. Excellence in Retail / Shopper Marketing
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Eng Bee Tin Chinese Deli Campaign: Eng Bee Tin: National Hopia Day – Hopia Like It! Agency: Eventscapemanila |
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Hennessy Campaign: Hennessy Chinese New Year 2024 Agency: Live Events and Digital Media |
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Kenvue Philippines Brand: Modess Campaign: Modess x BINI Campaign |
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PepsiCo Philippines Brand: Pepsi Zero Sugar Lime Campaign: Pepsi Soundbites Agencies: BBDO Guerrero, Wishcraft, Publicis Media, Pop-up Digital, Kinda Studios, SYN Music |
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SM Mart Brand: SM Store Campaign: Shop & Share Agencies: Dreamshapers Consultancy, Bez Events |
37. Excellence in Search Marketing
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Allianz PNB Life Campaign: Fueling Brand Visibility through Organic and Paid Search Agency: TrueLogic |
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Bank of the Philippine Islands (BPI) Campaign: Banking on Relevance: How BPI Supercharged Leads Generation Through Smarter Search Marketing Agency: Dentsu |
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Hap Suy Hardware Brand: Powerhouse Campaign: Weld to the Top Agency: Spiralytics Inc. |
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L’Oréal Philippines Brand: Garnier Campaign: Maximizing eCommerce Growth Through Precision Performance Marketing for Garnier Philippines Agencies: Beauty Tech Labs, WPP Media |
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Nestlé Philippines Brand: Maggi Campaign: Maggi’s Trendspotting Campaign Agency: WPP – OpenMind |
38. Excellence in Social Media Marketing
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Bank of the Philippine Islands (BPI) Campaign: #BPIcybersecuriTips: Championing Cybersecurity Awareness |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking 2024: From Cravings To Culture – Launching Our Feed Into Filipino Culture Agency: Propel Manila |
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Jollibee Group (Jollibee Foods Corporation) Campaign: X Marks the Spot: Jollibee Reclaims the Crown with a Bigger & Better Chickenjoy Agencies: GroupM (mHive) Philippines, X |
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McDonald’s Philippines Brand: McDonald’s Campaign: Arches Everywhere Agency: Leo Manila |
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MPT Mobility Brand: Savvice Campaign: Savvice Corporation #ExcellenceInAction Campaign Agency: CUE Group |
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PepsiCo Philippines Brand: Sting Campaign: Sting Hataw in 3G: Galaw, Galing at Gising sa Mind and Body Agency: DDB MNL |
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SM Supermalls Campaign: SM Super Pets Club Agency: IXM Hakuhodo |
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Unilever Philippines Brand: CloseUp Campaign: CloseUp Bandersnatch: The First-Ever Fan-Powered Music Video Agencies: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL), Near Creative, AAI |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup’s Freshest Interactive Music Video Agencies: Oliver Philippines, PubU, NEAR, Activations Advertising |
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Watsons Personal Care Stores (Philippines) Campaign: Find it at Watsons Agency: Gobo Creative |
39. Excellence in Sponsorship Activation
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Intensive Moisture Shampoo Campaign: Aromaganda Campaign Agencies: WPP@CP, VML |
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: The Chowking Chao Fan: Kakaibang Game Break On! A Game-Changing Break On Branded Sponsorships Agencies: Propel Manila, Cignal TV |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Mang Inasal Celebrates Festivals Agency: Click Aces Marketing Solutions |
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Watsons Personal Care Stores (Philippines) Campaign: Beautiful, Stronger TogetHER Agencies: Gobo Creative, Browne Communications |
| Wyeth Philippines Brand: Bonakid Pre-School 3+ Campaign: Mujiage: Batang May Laban Agency: WPP – OpenMind Philippines |
40. Excellence in TV / Video Advertising
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Allianz PNB Life Campaign: Leap To Greatness Agency: Pixelens Creative Advertising |
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McDonald’s Philippines Brand: McDonald’s Campaign: Forever Date Agency: Leo Manila |
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Nestlé Philippines Brand: NESCAFÉ Campaign: Gisingin ang Mundo (Awaken your World) Agencies: OpenMind, Publicis Groupe, InCircle |
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Watsons Personal Care Stores (Philippines) Campaign: #Type1Story Agencies: Gobo Creative, Browne Communications |
| Wyeth Philippines Brand: Bonakid Pre-School 3+ Campaign: Mujiage: Batang May Laban Agency: WPP – OpenMind Philippines |
41. Excellence in Urban Guerrilla Marketing
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House Creatives Campaign: Content Mastery Bootcamp |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: It’s A Sign Agency: Dentsu Creative Philippines |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Multivitamins+: Oral Care Reimagined Agencies: Oliver Philippines, PubU, NEAR, Activations Advertising |
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Warner Music Philippines Campaign: BRAT Agency: Yellow Brick Media |
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ZALORA Philippines Campaign: ZALORA x adidas: The Original Pinoy Mix |
42. Excellence in Viral Marketing
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Jollibee Group (Jollibee Foods Corporation) Brand: Chowking Philippines Campaign: Chowking 2024: From Cravings To Culture – How Viral Content Launched Our Feed Into Filipino Culture Agency: Propel Manila |
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Kenvue Philippines Brand: Modess Campaign: Modess x BINI Campaign |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: 4-Cheese Halo-Halo Agency: Widescope Agency |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Mang Inasal’s Winning Bites: Viral Vibes for Paris Olympics 2024 Agency: Grupo Agatep |
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Nestlé Philippines Brand: NESCAFÉ Campaign: #NESCAFÉxBINI: Taste the Chill Agencies: OpenMind, TikTok |
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Skintec Advance Brand: KERATINplus Campaign: Last Word Syndrome Agency: Creative Cracker |
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Warner Music Philippines Campaign: BRAT Agency: Yellow Brick Media |
43. Marketing Leader of the Year
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Greenwich Pizza Individual: Alizon De Torres |
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Mang Inasal Philippines Individual: Allan Tan |
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SM Mart Individual: Aries John Pineda |
44. Marketing Team of the Year
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Chowking Philippines |
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Colgate-Palmolive Philippines |
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Eastern Communications |
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Greenwich Pizza |
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Kenny Rogers Roasters Philippines |
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Mang Inasal Philippines |
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ZALORA Philippines |