2022 Winners (Philippines)

Marketer of the Year
Nestlé Philippines
1. Excellence in Advertising
Gold
Johnson & Johnson
Brand: Johnson’s Baby
Campaign: #DiKaNagiisa Johnson’s Baby Mother’s Day
Agency: Wunderman Thompson
Silver
Colgate-Palmolive
Campaign: Ipakita Ang Tibay ng Iyong Ngiti: Challenging Filipinos’ Toxic Positivity and Inspiring them to #SmileStrong
Bronze
Unilever Philippines
Brand: Closeup
Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine

 

2. Excellence in B2B Marketing
Gold
Globe Telecom
Brand: Globe Business
Campaign: Globe Business: Solutions from Shawn
Agency: SVEN
Silver
Eastern Communications
Campaign: E-Huddle 2022
Bronze
Integrated Computer Systems
Campaign: Dell, HPE, Lenovo Lead Gen
Agency: LeapOut

 

3. Excellence in Brand Awareness
Gold
Bayer Philippines
Brand: Claritin
Campaign: Claritin – Feel the Clarity
Agency: Oliver Philippines
Silver
Bayer Philippines
Brand: Saridon and Sarimax
Campaign: Better Sari Than Sorry
Agency: IdeasXMachina Group of Hakuhodo
Bronze
RLC Residences
Campaign: Raise, Live, Connect with RLC Residences

 

4. Excellence in Brand Strategy
Gold
DITO Telecommunity Corporation
Brand: DITO Telecommunity
Campaign: Galing DITO
Agency: TBWA\Santiago Mangada Puno
Silver
Fonterra
Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband)
Agency: ADA
Bronze
Bayer Philippines
Brand: Saridon and Sarimax
Campaign: Better Sari Than Sorry
Agency: IdeasXMachina Group of Hakuhodo

 

5. Excellence in Communications / Public Relations
Gold
Golden Arches Development Corporation
Brand: McDonald’s
Campaign: M Safe
Agency: TBWA\Santiago Mangada Puno
Silver
Palawan Pawnshop – Palawan Express Pera Padala
Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021
Agency: SVEN
Bronze
Bayer Philippines
Brand: Berocca
Campaign: Berocca – Supercharged Squad
Agency: Oliver Philippines

 

6. Excellence in Content Marketing
Gold
Spotify
Campaign: Charot Readings
Agency: Summit Media (Summit Publishing)
Silver
Bank of the Philippine Islands
Campaign: Building Brand Love through Moment Marketing
Bronze
Moneymax
Campaign: Elevate Your Finances in the New Normal

 

7. Excellence in Corporate Social Responsibility
Gold
Nestlé Philippines
Brand: Nestlé Wellness Campus
Campaign: Nestlé Wellness Campus Digital Communities
Agency: NuWorks Interactive Labs
Silver
Palawan Pawnshop – Palawan Express Pera Padala
Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021
Agency: SVEN
Bronze
Sourcefit Philippines
Campaign: Carbon Footprint CSR Initiative

 

8. Excellence in COVID-19 Related Campaign
Gold
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s Classroom
Agency: Leo Burnett Manila
Silver
Golden Arches Development Corporation
Brand: McDonald’s
Campaign: M Safe
Agency: TBWA\Santiago Mangada Puno
Bronze
Nestlé Philippines
Brand: Nestlé Chuckie
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs

 

9. Excellence in Customer Engagement
Gold
Nestlé Philippines
Brand: Nestlé Chuckie
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs
Silver
Palawan Pawnshop – Palawan Express Pera Padala
Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021
Agency: SVEN
Bronze
SM Supermalls
Campaign: SM Supermalls: SuperMoms Club
Agency: SVEN

 

10. Excellence in Data-Driven Marketing & Consumer Insights
Gold
Bank of the Philippine Islands
Campaign: Real-Time Contextual Engagement
Silver
Malayan Insurance
Brand: Malayan PetCare
Campaign: Malayan PetCare
Agency: LeapOut
Bronze
Manulife Philippines
Campaign: Know Your Ys and Zs

 

11. Excellence in Digital Marketing
Gold
DITO Telecommunity Corporation
Brand: DITO Telecommunity
Campaign: Galing DITO
Agency: TBWA\Santiago Mangada Puno
Silver
Colgate-Palmolive
Campaign: Palmolive Digital Ecosystem
Bronze
SM Supermalls
Campaign: SM ChristmaSaya Village
Agency: SVEN

 

12. Excellence in eCommerce Marketing
Gold
Pedigree (Mars Philippines)
Campaign: #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign
Agency: Shoppertainment Live
Silver
Del Monte Kitchenomics (Del Monte Philippines)
Campaign: From Pandemic To The Pan: Del Monte Kitchenomics’s Livestream Campaign
Agency: Shoppertainment Live
Bronze
SM Retail
Brand: Kultura
Campaign: Uniquely Filipino
Agency: LeapOut

 

13. Excellence in Event Marketing
Gold
Unilever
Brand: Pond’s
Campaign: Pond’s x Cosmo.ph PinkLab: Creating Fun and Beautiful Transformations
Agency: Summit Media (Summit Publishing)
Silver
Teleperformance Philippines
Campaign: The Teleperformance Cloud Campus Ilocos Norte Microsite Launch
Agency: COMCO Southeast Asia
Bronze
PSOHNS (Philippine Society of Otolaryngology – Head and Neck Surgery)
Campaign: MediMarketing PSOHNS 65th Annual Convention and 2nd Virtual Meeting
Agency: MediMarketing

 

14. Excellence in Experiential Marketing
Gold
Nestlé Philippines
Brand: Nestlé Chuckie
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s Classroom
Agency: Leo Burnett Manila
Bronze
SM Supermalls
Campaign: SM Southmall South Pole Express

 

15. Excellence in Gaming
Gold
Nestlé Philippines
Brand: Nestlé Chuckie
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs
Silver
Unilever Philippines
Brand: Closeup
Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine
Bronze
SM Supermalls 
Campaign: SM ChristmaSaya Village
Agency: SVEN

 

16. Excellence in Influencer / KOLs Marketing
Gold
Grab Philippines
Brand: GrabFood
Campaign: GrabFood Indie Eats
Silver
DITO Telecommunity Corporation
Brand: DITO Telecommunity
Campaign: Galing DITO
Agency: TBWA\Santiago Mangada Puno
Bronze
Plarium
Campaign: Mech Arena: Massive Launch
Agency: HypeFactory

 

17. Excellence in Integrated Marketing
Gold
Johnson & Johnson
Brand: Johnson’s Baby
Campaign: Johnson’s Powder Power
Agency: DDB Philippines
Gold
Johnson & Johnson
Brand: Johnson’s Baby
Campaign: Milk+Rice
Agency: DDB Philippines
Silver
Johnson & Johnson
Brand: Johnson’s Baby
Campaign: #PrettyHealthy Hair
Agency: DDB Philippines
Bronze
Jollibee Foods Corporation
Brand: Red Ribbon
Campaign: Give Love Today
Agency: BBDO Guerrero

 

18. Excellence in Launch / Re-launch Marketing
Gold
RLC Residences
Campaign: Raise, Live, Connect with RLC Residences
Silver
Teleperformance Philippines
Campaign: The Teleperformance Cloud Campus Ilocos Norte Microsite Launch
Agency: COMCO Southeast Asia
Bronze
Bayer Philippines
Brand: Saridon and Sarimax
Campaign: Better Sari Than Sorry
Agency: IdeasXMachina Group of Hakuhodo

 

19. Excellence in Loyalty Marketing
Gold
Eastern Communications
Campaign: Vibe 2022
Silver
Nestlé Philippines
Brand: Nestlé Chuckie
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs
Bronze
Phirst Park Homes
Campaign: PHIRSTories
Agency: Team OnGround

 

20. Excellence in Marketing Innovation
Gold
Nestlé Philippines
Brand: Nestlé Chuckie
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs
Silver
SM Supermalls
Campaign: SM ChristmaSaya Village
Agency: SVEN
Bronze
Unilever
Brand:  Pond’s
Campaign: Pond’s x Cosmo.ph PinkLab: Creating Fun and Beautiful Transformations
Agency: Summit Media (Summit Publishing)

 

21. Excellence in Marketing to a Specific Audience
Gold
Palawan Pawnshop – Palawan Express Pera Padala
Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021
Agency: SVEN
Silver
Canva Philippines
Brand: Canva
Campaign: Canva for Negosyo (Canva for Small and Medium Businesses)
Bronze
Megaworld Lifestyle Malls
Campaign: Megaworld Lifestyle Malls: First pet-friendliest malls in the PH

 

22. Excellence in Marketing Transformation
Gold
RLC Residences
Campaign: Raise, Live, Connect with RLC Residences
Silver
Sourcefit Philippines
Campaign: Marketing Digitalization
Bronze
PSOHNS (Philippine Society of Otolaryngology – Head and Neck Surgery)
Campaign: Philippine Society of Otolaryngology – Head and Neck Surgery 65th Anniversary and 2nd Virtual Annual Meeting 2021
Agency: MediMarketing

 

23. Excellence in Media Strategy
Gold
Delivery Hero Philippines
Brand: foodpanda PH
Campaign: Pau-Pau Everywhere
Agencies: Wavemaker, Metropolis
Silver
DITO Telecommunity Corporation
Brand: DITO Telecommunity
Campaign: Galing DITO
Agency: TBWA\Santiago Mangada Puno
Bronze
IT and Business Process Association of the Philippines (IBPAP)
Campaign: Driving Economic Recovery, Powering a Digital PH
Agency: TeamAsia (Hamlin-Iturralde Corporation)

 

24. Excellence in Mobile Marketing
Gold
Unilever Philippines
Brand: Closeup
Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine
Silver
Nestlé Philippines
Brand: Bear Brand Fortified RTD
Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share
Agencies: Openmind Philippines, Digital Turbine
Bronze
Fonterra
Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband)
Agency: ADA

 

25. Excellence in Out-of-Home Advertising
Gold
Teleperformance Philippines
Campaign: Work from Wherever You Live, Live Wherever You Love: The Teleperformance Cloud Campus Jeepney
Agency: COMCO Southeast Asia
Silver
Seaoil Philippines
Campaign: Seaoil (Lifetime Free Gas Promo)
Agencies: David & Golyat, Moving Walls
Bronze
RLC Residences
Campaign: Living Your Best Life with RLC Residences Going Big in Out-Of-Home

 

26. Excellence in Performance Marketing
Gold
KMC Solutions
Campaign: The Future of Work
Silver
Rizal Commercial Banking Corporation
Campaign: No More Mañana Campaign
Agency: Avyan (CBR)
Bronze
Pedigree (Mars Philippines)
Campaign: #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign
Agency: Shoppertainment Live

 

27. Excellence in Personalisation Marketing
Gold
Bank of the Philippine Islands
Campaign: Real-Time Contextual Engagement
Silver
Bayer Philippines
Brand: Claritin
Campaign: Claritin – Feel the Clarity
Agency: Oliver Philippines
Bronze
Pedigree (Mars Philippines)
Campaign: #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign
Agency: Shoppertainment Live

 

28. Excellence in Public Sector / Non-Profit Marketing
Gold
Department of Health
Campaign: SM Supermalls 100 Days of Caring
Agency: AHA! Behavioral Design
Silver
G-Xchange
Brand: GCash
Campaign: GCash Ayuda (Cashless Government Assistance Fund Disbursement)
Agency: Fuentes Publicity Network
Bronze
SM Supermalls
Campaign: SM Supermalls 100 Days of Caring

 

29. Excellence in Relationship Marketing
Gold
Shell
Campaign: 54th National Students Art Competition (NSAC)
Agency: Team OnGround
Silver
Sourcefit Philippines
Campaign: Inspire to Impact
Bronze
Phirst Park Homes
Campaign: PHIRSTories
Agency: Team OnGround

 

30. Excellence in Social Media Marketing
Gold
DITO Telecommunity Corporation
Brand: DITO Telecommunity
Campaign: Galing DITO
Agency: TBWA\Santiago Mangada Puno
Silver
Delivery Hero Philippines
Brand: foodpanda PH
Campaign: CravingFor
Agency: Media Donuts
Bronze
Fonterra
Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband)
Agency: ADA

 

31. Excellence in TV / Video Advertising
Gold
Grab Philippines
Brand: GrabFood
Campaign: GrabFood Indie Eats
Silver
UnionBank Philippines
Brand: UnionBank Online
Campaign: UnionBank Online: We’ve Got U
Agency: TeamAsia (Hamlin-Iturralde Corporation)
Bronze
RLC Residences
Campaign: Living the Best Life by RLC Residences

 

32. Excellence in Viral Marketing
Gold
Bank of the Philippine Islands
Campaign: After Six Social Activation
Silver
Mang Inasal
Campaign: 16 Cups Challenge
Agency: Grupo Agatep
Bronze
Sourcefit Philippines 
Campaign: The World is Yours

 

33. Marketing Team of the Year
Gold
Colgate-Palmolive Philippines
Silver
RLC Residences
Bronze
OfficePartners360 (OP360)
34. Marketing Leader of the Year
Gold
KMC Solutions
Name: Gian Reyes
Silver
RLC Residences
Name: Karen D. Cesario
Bronze
Home Credit Philippines
Name: Sheila Paul