2020 JUDGE’S PROFILE

Zoe Chow

Head of Brand Marketing
Sharp Electronics (Malaysia)

Zoe Chow is the Head of Brand Marketing at Sharp Electronics Malaysia, a position she has held since 2019. Prior to this position Zoe had handled the Sharp account for three years. Her role included overseeing the Sharp regional account, working closely with the Sharp ASEAN Marketing Centre. With her astute leadership skills, she seamlessly managed noteworthy brand campaigns for the Southeast Asian countries.

Since joining Sharp, Zoe has been instrumental in integrating the company’s branding, marketing and strategic vision to meet the company’s short-term, medium-term and long-term goals.

Over the past one year, Zoe has succeeded in developing a compelling value proposition for the Sharp brand not just in the area of B2C, but also B2B and B2G.

Zoe has more than 18 years of brand and digital planning, marketing and PR experience. She is truly passionate about building brands and realising their fullest potential. The brands that she has handled include Courts Mammoth, RHB, Toshiba, Hisamitsu, Mister Potato, Mamee Noodles, Monster Snack and Genki Diapers.