2026 Winners
Marketer of the Year
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MR.DIY |
1. Excellence in Advertising
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Gold MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Silver BMW Group Malaysia Brand: MINI Malaysia Campaign: Unapologetically MINI, Too Original To Behave Agency: Accenture Song |
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Bronze Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling – Serikan Raya, Sparkling-kan Suasana |
2. Excellence in AI-Powered Storytelling
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Gold Nippon Paint Malaysia Brand: Nippon Paint Campaign: Engineering Malaysia’s First AI-Led Cultural Colour Movement Agency: Yellow Paper Plane |
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Silver CIMB Malaysia Campaign: CIMB Kita Serumpun Agency: Section Gravitas (Malaysia) |
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Bronze Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Ruyi & Ria: Bringing SHARP Closer to Malaysians Agency: AB Creative Group |
3. Excellence in Anniversary Marketing
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Gold MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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Silver Shell Malaysia Brand: Shell Campaign: Shell 135 Agency: GrowthOps Asia |
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Bronze Cambridge English For Life Campaign: Turning 25 years of legacy into RM 2.69 million cash flow |
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Bronze Resorts World Genting Campaign: Resorts World Genting Diamond Jubilee – Transforming Celebration to a Commercial Flywheel Agency: Consider iProspect |
4. Excellence in B2B Marketing
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Gold Black & Decker Asia Pacific (Malaysia) Brand: Dewalt Campaign: Influencing Whole Communities Agency: Yellow Paper Plane |
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Silver TM Technology Services Brand: Unifi Business Campaign: Unifi Business : East Coast Rising Agency: VML Malaysia |
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Bronze Stellantis Malaysia Brand: Leapmotor Campaign: Kau Ilhamku inspires 257% sales leap for Leapmotor, boosted by B2B win Agency: Ampersand Advisory |
5. Excellence in Brand Awareness
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Gold Unilever Malaysia Brand: Vaseline Campaign: Break Free from Dark Spots with Vaseline Gluta-Hya Spotless Glow Agency: Fishermen Integrated |
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Silver CIMB Malaysia Campaign: Kita Bagi Jadi 2.0 Agency: VML Malaysia |
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Silver Fraser & Neave Brand: F&N Seasons Campaign: Inilah MY Seasons Agency: Mindmade Creative Communications |
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Bronze Stellantis Malaysia Brand: Leapmotor Campaign: Leapmotor + Kau Ilhamku = 257% leap in growth! Agency: Ampersand Advisory |
6. Excellence in Brand Strategy
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Gold Fraser & Neave Brand: 100PLUS Campaign: 100PLUS Zero To Legend Agency: Mindmade Creative Communications |
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Silver Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku Agency: Expert Media Global |
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Bronze Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling – Serikan Raya, Sparkling-kan Suasana |
7. Excellence in Communications / Public Relations
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Gold Ministry of Tourism, Arts & Culture Malaysia (MOTAC) Campaign: World Labour Day Celebration: Rain Rave Water Music Festival 2026 Agencies: Archetype Agency, The Fame Events |
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Silver MR.DIY Campaign: Mereka Tambah Harga, Kami Tambah Jimat |
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Bronze Heineken Malaysia Brand: Guinness Campaign: Guinness Clubhouse Agency: Archetype Agency |
8. Excellence in Consumer Insights / Market Research
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Gold Stellantis Malaysia Brand: Leapmotor Campaign: Leapmotor uses insights to make a leap of faith, get 257% growth! Agency: Ampersand Advisory |
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Silver Unilever Malaysia Brand: Knorr Campaign: Hidup Pasti Sedap Selamanya Dengan Knorr Agency: Fishermen Integrated |
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Bronze Monarch Beverage Company Brand: Kickapoo Joy Juice Campaign: Kickapoo Ang-Power of Friendship Chinese New Year Campaign 2026 Agency: Spin Communications |
9. Excellence in Content Marketing
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Gold Lactalis-Mainland Dairy Brand: Anlene Campaign: Move for More Agency: Bridges PR |
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Silver MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Bronze Touch ’n Go Brand: Touch ’n Go RFID Campaign: Terus Je! with RFID Agency: LOKi Digital |
10. Excellence in CSR / Cause Marketing
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Gold PMG Healthcare Campaign: Save A Life, Learn CPR |
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Silver Euronet Services Malaysia Brand: Euronet Campaign: Saving A Child’s Life Agency: Yellow Paper Plane |
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Bronze Bank Muamalat Malaysia Campaign: Malaysia’s First Integrated Wakaf Community Care Ecosystem |
11. Excellence in Cultural Storytelling
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Gold Stellantis Malaysia Brand: Leapmotor Campaign: Kau Ilhamku and everyday Malaysian stories inspire 257% sales leap for Leapmotor! Agency: Ampersand Advisory |
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Silver Genting Malaysia Brand: Resorts World Genting Campaign: RWG Tian Ma: Where Tradition Took Flight Agency: Ampersand Advisory |
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Bronze Heineken Malaysia Brand: Guinness Campaign: Guinness Clubhouse Agency: Archetype Agency |
12. Excellence in Customer Engagement
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Gold Fraser & Neave Brand: 100PLUS Campaign: 100PLUS Zero To Legend Agency: Mindmade Creative Communications |
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Silver MunchWorld Marketing Brand: Cloud 9 Campaign: Cloud 9 Lift You Up Agency: Mindmade Creative Communications |
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Bronze guardian Malaysia Campaign: guardian Derma Lab: Simplifying the Science Behind Every Skin Story Agency: THE SHOUT GROUP |
13. Excellence in Data-Driven Marketing
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Gold Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
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Silver United Overseas Bank Malaysia Campaign: UOB Mastercard Cross Border Spend Campaign Agency: Mastercard |
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Bronze The Coca-Cola Company Campaign: Rasa-Rasa Bola dengan Coca-Cola Agency: WPP OpenX |
14. Excellence in Digital Marketing
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Gold Ministry of Tourism, Arts & Culture Malaysia (MOTAC) Campaign: World Labour Day Celebration: Rain Rave Water Music Festival 2026 Agency: The Fame Events |
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Silver MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Bronze CIMB Malaysia Campaign: Save & Spend: Empat Mesti Dapat Agency: Mastercard |
15. Excellence in eCommerce Marketing
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Gold L’Oréal Malaysia Brand: Kérastase Campaign: Who Needs 11.11 Discounts? Kérastase Didn’t! Agency: Publicis Media |
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Silver Mead Johnson Brand: Enfagrow Campaign: From Dormant to Dominant: How Mead Johnson’s First-Party Data Woke Up Agency: Flywheel |
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Bronze Bytedance Brand: TikTok Shop Campaign: TikTok Shop Bazar Raya Agency: Fishermen Integrated |
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Bronze Ego Pharmaceuticals Brand: QV Campaign: QV Skincare For Life Agency: Intrepid |
16. Excellence in Event Marketing
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Gold MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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Silver Oriental Kopi Campaign: Guinness World Records: Most Servings of Nasi Lemak Sold in 8 Hours Agency: AB Creative Group |
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Bronze LEGO Trading Malaysia, IKEA Malaysia Brands: LEGO, IKEA Campaign: The LEGO® Home – A Playful Twist to Your Home Agency: Laconix Resources |
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Bronze Millennium Hotels and Resorts Campaign: The Collective Effect |
17. Excellence in Experiential Marketing
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Gold Campbell Soup Southeast Asia Brand: Kimball Campaign: Winning The Hearts And Pots OF Malaysia’s Toughest Kitchen Critics Agency: Yellow Paper Plane |
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Silver MISC Brand: ALAM Campaign: How Schoolgirls Saved Maritime Agency: Chariot Agency |
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Bronze Oriental Kopi Campaign: Oriental Kopi: Malaysia’s Record Breaking Nasi Lemak Celebration Agency: AB Creative Group |
18. Excellence in Financial Empowerment Marketing
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Gold CIMB Malaysia Campaign: #CIMBDuitMatters Empowered Young Malaysians with Confidence to Take Financial Action |
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Silver Permodalan Nasional (PNB) Brand: Amanah Saham Nasional (ASNB) Campaign: Kita Generasi Labur Agency: Fishermen Integrated |
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Bronze AEON Bank (Malaysia) Campaign: Creator Collective Agency: Audience2Media |
19. Excellence in Gamification
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Gold Lazada Malaysia Campaign: Lazada 12.12 All-Out Sale – #LazSapuMyCart Agency: PersonEDGE |
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Silver QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: Turning an addictive game into the most addictive rewards. Agencies: VML Malaysia, UM Malaysia |
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Bronze Sunway Integrated Properties Brand: Sunway Property Campaign: The Plus Side Agency: BLWN |
20. Excellence in Influencer / KOLs Marketing
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Gold Resorts World Genting Campaign: Juara Genting Agency: Naga DDB Tribal |
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Silver U Mobile Campaign: U Mobile Powers Youth Ambition by Incubating Influencers from the Ground Up Agencies: Astro Media Solutions, Initiative – Omnicom Media Malaysia |
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Bronze Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
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Bronze Magnum ICC My Campaign: Cornetto Blind Box 2.0 KOL Campaign Agency: Tinker Society |
21. Excellence in Integrated Marketing
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Gold Campbell Soup Southeast Asia Brand: Prego Campaign: How Prego Turned A Weekday Shortcut Into Malaysia’s Favourite Festive Host Agency: Yellow Paper Plane |
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Silver Sunway Integrated Properties Brand: Sunway Property Campaign: The Plus Side Agency: BLWN |
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Bronze Hong Kong Tourism Board Campaign: Jelajah Hong Kong Agency: Ariff Communications |
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Bronze Setel Campaign: Setel je! |
22. Excellence in Interactive Marketing / AR & VR
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Gold MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Agency: Mindmade Creative Communications |
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Silver AEON Credit Service Brands: AEON & Mastercard Campaign: AEON Mastercard: Spend, Play, Win, Repeat Agency: Mastercard Services |
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Bronze IOI Malls Brand: IOI Mall Puchong Campaign: Beyond the Ordinary |
23. Excellence in Launch Marketing
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Gold QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: KFC Treats Secret Agents: Cracking The Youth Snacking Code Agency: VML Malaysia |
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Silver Grab Campaign: Grab Dine Out: Malaysia’s Ultimate Dining Companion Agency: M+C Saatchi Performance |
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Bronze Fraser & Neave Brand: F&N Seasons Campaign: Inilah MY Seasons Agency: Mindmade Creative Communications |
24. Excellence in Live-Streaming Marketing
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Gold Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
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Silver Lactalis-Mainland Dairy Brand: Anchor Campaign: Anchor Butter × Bella Astillah Agency: Bridges PR |
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Bronze Watsons Malaysia Campaign: Watsons 11.11 : 11 Days of Livestreaming Agency: Accenture Song |
25. Excellence in Location-Based Marketing
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Gold MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Silver MunchWorld Marketing Brand: Cloud 9 Campaign: Cloud 9 Lift You Up Agency: Mindmade Creative Communications |
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Bronze L’Oréal Malaysia Brand: La Roche-Posay Campaign: The Geolocation Cure: La Roche-Posay Leveraged Mobility Intelligence to Drive Dermatological Footfall Agencies: Publicis Groupe Malaysia, Locala |
26. Excellence in Loyalty Marketing
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Gold guardian Malaysia Campaign: MYguardian Rewards: From Loyalty Programme to Lifestyle Ecosystem Agency: THE SHOUT GROUP |
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Silver Watsons Malaysia Campaign: Watsons Biggest Rewards: Turning a Plateaued Member Base Into Active Loyalty Agency: Accenture Song |
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Bronze Lotus’s Campaign: Tap-Tap Jimat Agency: Ticlio |
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Bronze redONE Mobile Campaign: RM1 Million Ganjaran Overload with Prepaid 5G ULTRAPLUS |
27. Excellence in Marketing Innovation
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Gold Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling · “Kasi Sparkling, Baru Kick!” |
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Silver United Overseas Bank Malaysia Campaign: UOB Mastercard Cross Border Spend Campaign Agency: Mastercard |
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Bronze Malaysia Airlines Campaign: MAYA: Introducing Asia-Pacific’s first AI-powered cabin crew by Malaysia Airlines |
28. Excellence in Marketing to a Specific Audience
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Gold Genting Malaysia Brand: Resorts World Genting Campaign: RWG Tian Ma: Reintroducing Genting to a New Generation Agency: Ampersand Advisory |
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Silver MR.DIY Campaign: Mereka Tambah Harga, Kami Tambah Jimat |
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Bronze CARiNG Pharmacy Retail Management Brand: Mom & Cutie Campaign: Happy Diners: Play Smart, Eat Smart! |
29. Excellence in Marketing Transformation
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Gold MISC Brand: ALAM Campaign: How Schoolgirls Saved Maritime Agency: Chariot Agency |
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Silver MR.DIY Campaign: How “Satu Beg, Seribu Cerita” Proved MR.DIY’s Marketing Transformation |
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Bronze PUSPAKOM Campaign: #MacamBaharu |
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Bronze Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Japanese Living To My Home Agency: AB Creative Group |
30. Excellence in Media Strategy
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Gold MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Silver Watsons Malaysia Campaign: Watsons #PentasRayaGlam 2026: Right Moments, Right Audience, Doubled ROAS Agency: Accenture Song |
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Bronze Elica Malaysia Campaign: How Elica’s Always-On Campaign Became a Sales Driver Agency: Rua Media |
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Bronze Etika Brand: Lipton Campaign: Lipton Soda x GrabAds: Thirst Traps for Everyday Thirst Moments |
31. Excellence in Mobile Marketing
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Gold AEON Credit Service Brands: AEON & Mastercard Campaign: AEON Mastercard: Driving Mobile Marketing Engagement through Gamified Digital Blind Boxes Agency: Mastercard Services |
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Silver QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: Turning an addictive game into the most addictive rewards. Agencies: VML Malaysia, UM Malaysia |
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Bronze Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
32. Excellence in Multilingual Marketing
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Gold Astro Malaysia Campaign: Inilah Kita: One Nation, Many Voices Agency: Astro Media Solutions |
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Silver Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Town 2026 Agency: Archetype Agency |
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Bronze CIMB Malaysia Campaign: CIMB Kita Serumpun Agency: Section Gravitas (Malaysia) |
33. Excellence in O2O Marketing
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Gold Fraser & Neave Brand: 100PLUS Campaign: 100PLUS Zero To Legend Agency: Mindmade Creative Communications |
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Silver L’Oréal Brand: YSL Beauty Campaign: From Tunnel to Transaction: How YSL LIBRE Turned Sensory Experience into Trial Agency: Publicis Media |
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Bronze CelcomDigi Campaign: From Players to Customers Agency: GrowthOps Asia |
34. Excellence in Omnichannel
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Gold MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Silver Etika Brand: Lipton Campaign: Lipton Soda x GrabAds: Thirst Traps for Everyday Thirst Moments |
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Bronze Danone Specialized Nutrition (Malaysia) Brand: Dugro® Sure PLUS Campaign: Growth Checker Demand Generation Programme Agency: Rockstar Digital |
35. Excellence in Out-of-Home Advertising
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Gold BMW Group Malaysia Brand: MINI Malaysia Campaign: Unapologetically MINI, Too Original To Behave Agency: Accenture Song |
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Silver MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Bronze RHB Bank Campaign: Weather as the Storyteller Agencies: Universal McCann, Adzymic |
36. Excellence in Performance Marketing
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Gold Flying Baby Brand: Milk Diaper Campaign: Milk Performance Momentum: Making Every Ringgit Learn and Earn Agency: Yellow Paper Plane |
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Silver BMW Group Malaysia Brand: MINI Malaysia Campaign: Minimalism With Maximum Conversion – The RM4,000 Sale Agency: Accenture Song |
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Bronze Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
37. Excellence in Personalisation Marketing
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Gold United Overseas Bank Malaysia Campaign: UOB Mastercard Cross Border Spend Campaign Agency: Mastercard |
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Silver MunchWorld Marketing Brand: Lexus Campaign: Lexus Ceria Bersama You & AI Agency: Mindmade Creative Communications |
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Bronze Tiger Beer Campaign: From Ads To Identity: Tiger Beer’s AI Revolution Of CNY Traditions Agencies: dentsuX, Silverpush |
38. Excellence in Public Sector / Non-Profit Marketing
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Gold Association of Banks in Malaysia, Association of Islamic Banking and Financial Institutions Malaysia Campaign: #JanganKenaScam Raya 2026 Festive Video – Makan Diri |
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Silver Prudential BSN Takaful (PruBSN) Brand: PruBSN Microtakaful Jariyah (MTJ) Campaign: PruBSN Microtakaful Jariyah (MTJ) Agency: Implementation Coordination Unit of the Prime Minister’s Department (ICU JPM) |
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Bronze CelcomDigi, Meta Brand: Online Safety IRL Campaign: Online Safety IRL: Scam Edition Agency: Ratio:Cause |
39. Excellence in Relationship Marketing
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Gold Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
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Silver guardian Malaysia Campaign: MYguardian Rewards: From Loyalty Programme to Lifestyle Ecosystem Agency: THE SHOUT GROUP |
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Bronze MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
40. Excellence in Retail / Shopper Marketing
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Gold Zus Coffee Campaign: Delivering FOMO: The ZUS Coffee x Grab Exclusive IP Collaboration |
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Silver MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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Bronze Nestlé Malaysia Brand: KitKat Campaign: KitKat Chinese New Year — Have My Break Ma Way Agency: INK Marketing |
41. Excellence in Search Engine Marketing Strategies
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Gold BDO Malaysia Campaign: Owning the e-Invoicing Mandate Agency: Mackyclyde SEO |
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Silver Nippon Paint Malaysia Brand: Nippon Paint Campaign: Wartime Strategy Agency: Yellow Paper Plane |
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Bronze MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Agency: Mindmade Creative Communications |
42. Excellence in Social Media Marketing
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Gold MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Silver Watsons Malaysia Campaign: How Watsons win by “Thread”-ed Into Conversation Agency: Accenture Song |
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Bronze Sime Darby Property Brand: KLGCC Mall Campaign: Not another mall. Their mall. Agency: Colony Group |
43. Excellence in Sponsorship Activation
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Gold Watsons Malaysia Campaign: Watsons KFinity – Tapping into Mass Audience – A Cultural Partnership Agency: Accenture Song |
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Silver CelcomDigi Campaign: Sponsoring The Comeback: How CelcomDigi Turned Fan Loyalty to Fan Spend Agencies: Astro Media Solutions, OMD Malaysia |
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Bronze Dirigo Events Campaign: Kuala Lumpur Standard Chartered Marathon |
44. Excellence in TV / Video Advertising
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Gold Julie’s Biscuits Campaign: Kenangan Tu Ke Mana? |
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Silver Malaysia Airlines Campaign: Pilot Parker: A Story Inspired by True Memorable Moments Agency: Carta Zero |
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Bronze Golden Screen Cinemas Campaign: Where Memories Are Made |
45. Excellence in Urban Guerrilla Marketing
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Gold MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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Silver MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Bronze Grab Campaign: Grab’s Teeny-Tiny Subway Takeover Agency: Fishermen Integrated |
46. Excellence in Viral Marketing
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Gold Shell Malaysia Brand: Shell Campaign: Paint the Town Lewis Red Agency: GrowthOps Asia |
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Silver Golden Screen Cinemas Campaign: GSC’s F1 Drive |
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Bronze Astro Malaysia Campaign: Astro Turns #BellaSyedYes Into Malaysia’s Biggest Viral Affair Agency: Astro Media Solutions |
47. Marketing Team of the Year
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Gold MR.DIY |
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Silver Malaysia Airlines |
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Bronze URMunchy’s |
48. Marketing Leader of the Year
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Gold Julie’s Biscuits Individual: Chee Cheng Koo |
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Silver Prudential Assurance Malaysia Individual: Angeline Tung |
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Bronze URMunchy’s Individual: Yee Wen Ling |