2026 Finalists
1. Excellence in Advertising
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BMW Group Malaysia Brand: MINI Malaysia Campaign: Unapologetically MINI, Too Original To Behave Agency: Accenture Song |
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Etika Brand: Lipton Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments |
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Fraser & Neave Brand: F&N Seasons Campaign: Inilah MY Seasons Agency: Mindmade Creative Communications |
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Grab Campaign: How GrabCoins Runner Made Half-A-Million Malaysians Stop Scrolling Agency: M+C Saatchi Performance |
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Malaysia Airlines Campaign: Thousand-Mile Horse: Journeying Together in the Year of the Horse Agency: Imaginary Friends |
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Malaysia Airlines Campaign: Pilot Parker: A Story Inspired by True Memorable Moments Agency: Carta Zero |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling – Serikan Raya, Sparkling-kan Suasana |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
2. Excellence in AI-Powered Storytelling
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CIMB Malaysia Campaign: CIMB Kita Serumpun Agency: Section Gravitas (Malaysia) |
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Grab Campaign: GO CreAItors: How AI Made Group Ordering Drama Malaysia’s Most Relatable Story Agency: M+C Saatchi Performance |
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MunchWorld Marketing Brand: Lexus Campaign: Ceria Bersama You & AI Agency: Mindmade Creative Communications |
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Nippon Paint Malaysia Brand: Nippon Paint Campaign: Engineering Malaysia’s First AI-Led Cultural Colour Movement Agency: Yellow Paper Plane |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Ruyi & Ria: Bringing SHARP Closer to Malaysians Agency: AB Creative Group |
3. Excellence in Anniversary Marketing
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Cambridge English For Life Campaign: Turning 25 years of legacy into RM 2.69 million cash flow |
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Kumpulan Prasarana Rakyat Johor (KPRJ) Campaign: KPRJ 30th Anniversary and Rebranding Launch Agency: Shekhinah PR |
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MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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Resort World Genting Campaign: Resorts World Genting Diamond Jubilee – Transforming Celebration to a Commercial Flywheel Agency: Consider iProspect |
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Shell Malaysia Brand: Shell Campaign: Shell 135 Agency: GrowthOps Asia |
4. Excellence in B2B Marketing
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Black & Decker Asia Pacific (Malaysia) Brand: Dewalt Campaign: Influencing Whole Communities Agency: Yellow Paper Plane |
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Stellantis Malaysia Brand: Leapmotor Campaign: Kau Ilhamku inspires 257% sales leap for Leapmotor, boosted by B2B win Agency: Ampersand Advisory |
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TM Technology Services Brand: Unifi Business Campaign: Unifi Business : East Coast Rising Agency: VML Malaysia |
5. Excellence in Brand Awareness
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CIMB Malaysia Campaign: Kita Bagi Jadi 2.0 Agency: VML Malaysia |
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Connor’s Malaysia Campaign: Connor’s Collective |
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Fraser & Neave Brand: F&N Seasons Campaign: Inilah MY Seasons Agency: Mindmade Creative Communications |
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Grab Campaign: Grab Dine Out: Malaysia’s Ultimate Dining Companion Agency: M+C Saatchi Performance |
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Grab Campaign: Whose CNY Ad Is This? (It Was Eight Brands All Along) Agency: M+C Saatchi Performance |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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MunchWorld Marketing Brand: Cloud 9 Campaign: Lift You Up Agency: Mindmade Creative Communications |
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Stellantis Malaysia Brand: Leapmotor Campaign: Leapmotor + Kau Ilhamku = 257% leap in growth! Agency: Ampersand Advisory |
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Unilever Malaysia Brand: Vaseline Campaign: Break Free from Dark Spots with Vaseline Gluta-Hya Spotless Glow Agency: Fishermen Integrated |
6. Excellence in Brand Strategy
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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Ikano Handel Brand: IKEA Campaign: Evolving IKEA from Cheap to Capable Agency: Fishermen Integrated |
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Kara Marketing Malaysia Brand: Kara Campaign: Kara Satukan Rasa (Kara: Uniting Through “Rasa”) Agency: Sashimi Asia |
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MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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Setel Campaign: Setel je! |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling – Serikan Raya, Sparkling-kan Suasana |
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Stellantis Malaysia Brand: Leapmotor Campaign: Leapmotor + Kau Ilhamku = 257% leap in growth! Agency: Ampersand Advisory |
7. Excellence in Communications / Public Relations
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CIMB Malaysia Campaign: Kita Bagi Jadi 2.0 Agency: VML Malaysia |
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Heineken Malaysia Brand: Guinness Campaign: Guinness Clubhouse Agency: Archetype Agency |
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Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Town 2026 Agency: Archetype Agency |
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Kaspersky Malaysia Campaign: A Window into Digital Childhood: You Can’t Protect What You Don’t Understand Agency: RUBIX Communications |
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Kumpulan Prasarana Rakyat Johor (KPRJ) Campaign: KPRJ 30th Anniversary and Rebranding Launch Agency: Shekhinah PR |
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Lactalis-Mainland Dairy Brand: Fernleaf Campaign: Fernleaf Heritage Campaign Agency: Bridges PR |
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Ministry of Tourism, Arts & Culture Malaysia (MOTAC) Campaign: World Labour Day Celebration: Rain Rave Water Music Festival 2026 Agencies: Archetype Agency, The Fame Events |
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MR.DIY Campaign: Mereka Tambah Harga, Kami Tambah Jimat |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Resort World Genting Brand: Crockfords Hotel Campaign: Crockfords Hotel’s 8th Consecutive Forbes 5-Star Award Agency: Consider iProspect |
8. Excellence in Consumer Insights / Market Research
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Monarch Beverage Company Brand: Kickapoo Joy Juice Campaign: Kickapoo Ang-Power of Friendship Chinese New Year Campaign 2026 Agency: Spin Communications |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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MR.DIY Campaign: Mereka Tambah Harga, Kami Tambah Jimat |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling – Serikan Raya, Sparkling-kan Suasana |
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Stellantis Malaysia Brand: Leapmotor Campaign: Leapmotor uses insights to make a leap of faith, get 257% growth! Agency: Ampersand Advisory |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coca-Cola: Share A Coke Agencies: StudioX VML Malaysia, Ogilvy Malaysia, WPP Media Malaysia |
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Unilever Malaysia Brand: Knorr Campaign: Hidup Pasti Sedap Selamanya Dengan Knorr Agency: Fishermen Integrated |
9. Excellence in Content Marketing
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Campbell Soup Southeast Asia Brand: Kimball Campaign: Kimball Jadikannya Agency: Fishermen Integrated |
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CIMB Malaysia Campaign: #CIMBDuitMatters Built a Life Stage Content Ecosystem Driving Growth |
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Ego Pharmaceuticals Brand: QV Campaign: Skincare For Life |
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Golden Screen Cinemas Campaign: GSC’s F1 Drive |
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Lactalis-Mainland Dairy Brand: Anlene Campaign: Move for More Agency: Bridges PR |
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L’Oréal Brand: Garnier Campaign: I Love You So Mochi – The Softness You Could Watch |
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Malaysia Airlines Campaign: Malaysia Airlines x Manchester United: Proud supporters of supporters Agency: Imaginary Friends |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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Touch ’n Go Brand: Touch ’n Go RFID Campaign: Terus Je! with RFID Agency: LOKi Digital |
10. Excellence in CSR / Cause Marketing
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Bank Muamalat Malaysia Campaign: Malaysia’s First Integrated Wakaf Community Care Ecosystem |
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Campbell Soup Southeast Asia Brand: Kimball Campaign: Misi Bantuan Banjir Bersama Kimball: Delivering Hot Meals and Hope To Victims Agency: Yellow Paper Plane |
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CARiNG Pharmacy Retail Management Brand: CARiNG Pharmacy Campaign: Colours of Care: Neurodiversity Inclusion Initiative |
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Euronet Services Malaysia Brand: Euronet Campaign: Saving A Child’s Life Agency: Yellow Paper Plane |
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Kara Marketing Malaysia Brand: Kara Campaign: Kara Satukan Rasa (Kara: Uniting Through “Rasa”) Agency: Sashimi Asia |
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MISC Brand: ALAM Campaign: How Schoolgirls Saved Maritime Agency: Chariot Agency |
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MR.DIY Campaign: Raya Together: Celebrating Differences. Sharing Togetherness. |
| PMG Healthcare Campaign: Save A Life, Learn CPR |
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QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: KFC X MIMIFLY Agency: Naga DDB Tribal |
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UNICEF Malaysia Campaign: Drops of Change Campaign Agency: NP Digital |
11. Excellence in Cultural Storytelling
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2 Cool Brand: Bazram Merdeka Campaign: Bazram Merdeka: Where Malaysia Comes Together |
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Astro Malaysia Campaign: Inilah Kita: Turning Everyday Malaysian Stories into a National Movement |
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Fiamma Brand: ELBA Campaign: At the Heart of Home Agency: B&B Advertising |
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Genting Malaysia Brand: Resorts World Genting Campaign: RWG Tian Ma: Where Tradition Took Flight Agency: Ampersand Advisory |
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Heineken Malaysia Brand: Guinness Campaign: Guinness Clubhouse Agency: Archetype Agency |
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Oriental Kopi Campaign: Oriental Kopi Nasi Lemak: A Malaysian Taste Taken to the World Stage Agency: AB Creative Group |
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Plaza Premium Group Brand: Plaza Premium Lounge Campaign: Your Destination Before Departure |
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Spritzer Campaign: Spritzer – Cheers to Luck, Double the ONG! (马力全开，好运满载) |
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Stellantis Malaysia Brand: Leapmotor Campaign: Kau Ilhamku and everyday Malaysian stories inspire 257% sales leap for Leapmotor! Agency: Ampersand Advisory |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coca-Cola: Share A Coke Agencies: StudioX VML Malaysia, Ogilvy Malaysia, WPP Media Malaysia |
12. Excellence in Customer Engagement
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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guardian Malaysia Campaign: guardian Derma Lab: Simplifying the Science Behind Every Skin Story Agency: THE SHOUT GROUP |
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MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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MunchWorld Marketing Brand: Cloud 9 Campaign: Lift You Up Agency: Mindmade Creative Communications |
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QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: KFC X MIMIFLY Agency: Naga DDB Tribal |
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QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: KFC X Kepcibara Agency: Naga DDB Tribal |
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Sime Darby Property Brand: Kuala Lumpur Golf & Country Club Campaign: You Think You Know Kuala Lumpur Golf & Country Club Agency: Colony Group |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coca-Cola: The Comeback Anthem Agencies: StudioX VML Malaysia, Ogilvy Malaysia, WPP Media Malaysia, WPP Production Singapore, MustXP |
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Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
13. Excellence in Data-Driven Marketing
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Cambridge English For Life Campaign: From Content Volume to 801% Content Value Growth |
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CIMB Malaysia Campaign: Save & Spend: Empat Mesti Dapat |
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Flying Baby Brand: Milk Diaper Campaign: Signal-To-Scale: Turning Trial Data Into Commercial Growth Agency: Yellow Paper Plane |
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The Coca-Cola Company Campaign: Rasa-Rasa Bola dengan Coca-Cola Agency: WPP OpenX |
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Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
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United Overseas Bank Malaysia Campaign: UOB Mastercard Cross Border Spend Campaign Agency: Mastercard |
14. Excellence in Digital Marketing
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CIMB Malaysia Campaign: Save & Spend: Empat Mesti Dapat Agency: Mastercard |
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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Ministry of Tourism, Arts & Culture Malaysia (MOTAC) Campaign: World Labour Day Celebration: Rain Rave Water Music Festival 2026 Agency: The Fame Events |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Touch ’n Go Brand: Touch ’n Go RFID Campaign: Terus Je! with RFID Agency: LOKi Digital |
15. Excellence in eCommerce Marketing
| Bytedance Brand: TikTok Shop Campaign: TikTok Shop Bazar Raya Agency: Fishermen Integrated |
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Campbell Soup Southeast Asia Brand: Prego Campaign: Prego Shoppable Recipe: Bridging Inspiration to Instant Checkout Agency: Yellow Paper Plane |
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Ego Pharmaceuticals Brand: QV Campaign: QV Skincare For Life Agency: Intrepid |
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Etika Brand: Lipton Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments |
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Flying Baby Brand: Milk Diaper Campaign: Trust-To-Basket: Turning Product Trial Into Marketplace Growth Agency: Yellow Paper Plane |
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Golden Screen Cinemas Campaign: GSC’s F1 Drive |
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L’Oréal Malaysia Brand: Kérastase Campaign: Who Needs 11.11 Discounts? Kérastase Didn’t! Agency: Publicis Media |
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Mead Johnson Brand: Enfagrow Campaign: From Dormant to Dominant: How Mead Johnson’s First-Party Data Woke Up Agency: Omnicom Commerce |
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Watsons Malaysia Campaign: Watsons 8.8 Shopathon Agency: Accenture Song |
16. Excellence in Event Marketing
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Big Caring Group Campaign: Biggest Health, Beauty & Baby Expo |
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Golden Screen Cinemas Brand: Hokkaido Table Campaign: Hokkaido Table Winefest 2026 |
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LEGO Trading Malaysia Brand: LEGO Campaign: LEGO® Botanical – Awaken Your Joy Agency: Laconix Resources |
| LEGO Trading Malaysia, IKEA Malaysia Brands: LEGO, IKEA Campaign: The LEGO® Home – A Playful Twist to Your Home Agency: Laconix Resources |
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Millennium Hotels and Resorts Campaign: The Collective Effect |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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MR.DIY Campaign: Bersama Satu Bazaar: Turning Local Culture into a National Celebration Agency: Bellscape |
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MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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Oriental Kopi Campaign: Guinness World Records: Most Servings of Nasi Lemak Sold in 8 Hours Agency: AB Creative Group |
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Toshiba Sales And Services Brand: Toshiba Lifestyle Malaysia Campaign: The Art of Living Immersive Showcase Agency: Ads On Marketing |
17. Excellence in Experiential Marketing
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Astro Malaysia Campaign: Inilah Kita: Turning Merdeka Into A Nationwide Experience Agency: Astro Media Solutions |
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Campbell Soup Southeast Asia Brand: Kimball Campaign: Winning The Hearts And Pots OF Malaysia’s Toughest Kitchen Critics Agency: Yellow Paper Plane |
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Campbell Soup Southeast Asia Brand: Prego Campaign: How Sensory Deprivation At The Blackout Banquet Saved Prego’s Culinary Soul Agency: Yellow Paper Plane |
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Campbell Soup Southeast Asia Brand: Kimball Campaign: Kimball Resipi Jadi Rezeki: Turning Aspiring Home Cooks Into Bazaar Entrepreneurs Agency: Yellow Paper Plane |
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guardian Malaysia Campaign: guardian Derma Lab: Simplifying the Science Behind Every Skin Story Agency: THE SHOUT GROUP |
| LEGO Trading Malaysia, IKEA Malaysia Brands: LEGO, IKEA Campaign: The LEGO® Home – A Playful Twist to Your Home Agency: Laconix Resources |
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MISC Brand: ALAM Campaign: How Schoolgirls Saved Maritime Agency: Chariot Agency |
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MunchWorld Marketing Brand: Lexus Campaign: Ceria Bersama You & AI Agency: Mindmade Creative Communications |
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MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Agency: Mindmade Creative Communications |
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Oriental Kopi Campaign: Oriental Kopi: Malaysia’s Record Breaking Nasi Lemak Celebration Agency: AB Creative Group |
18. Excellence in Financial Empowerment Marketing
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AEON Bank (Malaysia) Campaign: Creator Collective Agency: Audience2Media |
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AhaPay Campaign: Smart spending. Build a more meaningful way of life |
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Bank Muamalat Malaysia Campaign: Program Cilik Celik Kewangan |
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CIMB Malaysia Campaign: #CIMBDuitMatters Empowered Young Malaysians with Confidence to Take Financial Action |
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Mastercard Campaign: How Mastercard advanced financial empowerment—building confident, financially savvy consumers at scale Agency: Mastercard Services |
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Permodalan Nasional (PNB) Brand: Amanah Saham Nasional (ASNB) Campaign: Kita Generasi Labur Agency: Fishermen Integrated |
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Tazee Campaign: Shariah support that respects your value |
19. Excellence in Gamification
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AEON Credit Service Brands: AEON & Mastercard Campaign: AEON Mastercard: Gamifying Spends via Digital Blind Boxes Agency: Mastercard Services |
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CelcomDigi Campaign: From Players to Customers Agency: GrowthOps Asia |
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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Grab Campaign: How GrabCoins Runner Made Half-A-Million Malaysians Stop Scrolling Agency: M+C Saatchi Performance |
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Lazada Malaysia Campaign: Lazada 12.12 All-Out Sale – #LazSapuMyCart Agency: PersonEDGE |
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Lotus’s Campaign: Tap-Tap Jimat Agency: Ticlio |
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QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: Turning an addictive game into the most addictive rewards. Agencies: VML Malaysia, UM Malaysia |
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Sunway Integrated Properties Brand: Sunway Property Campaign: The Plus Side Agency: BLWN |
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Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
20. Excellence in Influencer / KOLs Marketing
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CelcomDigi Campaign: CelcomDigi Leverages Gegar Vaganza Turning Fans Into Brand Advocates Agencies: Astro Media Solutions, OMD Malaysia |
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Lactalis-Mainland Dairy Brand: Anchor Campaign: Anchor Butter × Bella Astillah Agency: Bridges PR |
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Lazada Malaysia Campaign: Lazada 11.11 – The Sweetest Brand Deals of the Year Agency: PersonEDGE |
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MR.DIY Campaign: A Marvellous CNY: Turning Festive Tensions Into Connection |
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MR.DIY Campaign: Raya Together: Celebrating Differences. Sharing Togetherness. |
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Resort World Genting Campaign: Juara Genting Agency: Naga DDB Tribal |
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Stellantis Malaysia Brand: Leapmotor Campaign: Leapmotor gets 257% growth with Man Bai and Kau Ilhamku! Agency: Ampersand Advisory |
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Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
| The Magnum Ice Cream Company Campaign: Cornetto Blind Box 2.0 KOL Campaign Agency: Tinker Society |
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U Mobile Campaign: U Mobile Powers Youth Ambition by Incubating Influencers from the Ground Up Agencies: Astro Media Solutions, Initiative – Omnicom Media Malaysia |
21. Excellence in Integrated Marketing
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Astro Malaysia Campaign: Inilah Kita: Orchestrating One Malaysia Across Every Platform Agency: Astro Media Solutions |
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Campbell Soup Southeast Asia Brand: Prego Campaign: How Prego Turned A Weekday Shortcut Into Malaysia’s Favourite Festive Host Agency: Yellow Paper Plane |
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Hada Labo, Rohto-Mentholatum Malaysia Brand: Hada Labo Campaign: Double the Cleanse, Double the Glow Agency: |
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Hong Kong Tourism Board Campaign: Jelajah Hong Kong Agency: Ariff Communications |
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Lactalis-Mainland Dairy Brand: Anlene Campaign: Move for More Agency: Bridges PR |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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Setel Campaign: Setel je! |
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Sunway Integrated Properties Brand: Sunway Property Campaign: The Plus Side Agency: BLWN |
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TM Technology Services Brand: Unifi Campaign: Unifi TV 2.0 : Pick, Mix, Switch Agency: VML Malaysia |
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Watsons Malaysia Campaign: From Sharing to Owning: How Watsons Made Membership Personal Again Agency: Accenture Song |
22. Excellence in Interactive Marketing / AR & VR
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AEON Credit Service Brands: AEON & Mastercard Campaign: AEON Mastercard: Spend, Play, Win, Repeat Agency: Mastercard Services |
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IOI Malls Brand: IOI Mall Puchong Campaign: Beyond the Ordinary |
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MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Agency: Mindmade Creative Communications |
23. Excellence in Launch Marketing
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Etika Brand: Lipton Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments |
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Fraser & Neave Brand: F&N Seasons Campaign: Inilah MY Seasons Agency: Mindmade Creative Communications |
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Grab Campaign: Grab Dine Out: Malaysia’s Ultimate Dining Companion Agency: M+C Saatchi Performance |
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HSBC Bank Malaysia Brand: HSBC Premier Campaign: Redefining HSBC Premier. Where Banking & Wealth Meet What Matters in Life Agencies: PHD Media, Pink Gorilla Creative Agency Malaysia |
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Kia Sales Malaysia Brand: Kia Malaysia Campaign: Why Kia? Agencies: BLWN, Innocean MY |
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LEGO Trading Malaysia Brand: LEGO Campaign: LEGO® Botanical – Awaken Your Joy Agency: Laconix Resources |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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MunchWorld Marketing Brand: Cloud 9 Campaign: Lift You Up Agency: Mindmade Creative Communications |
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QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: KFC Treats Secret Agents: Cracking The Youth Snacking Code Agency: VML Malaysia |
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Unilever Malaysia Brand: Vaseline Campaign: Break Free from Dark Spots with Vaseline Gluta-Hya Spotless Glow Agency: Fishermen Integrated |
24. Excellence in Live-Streaming Marketing
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Lactalis-Mainland Dairy Brand: Anchor Campaign: Anchor Butter × Bella Astillah Agency: Bridges PR |
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Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
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Watsons Malaysia Campaign: Watsons 11.11 : 11 Days of Livestreaming Agency: Accenture Song |
25. Excellence in Location-Based Marketing
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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Julie’s Biscuits Campaign: 2025 Choco More, Bola More Penang Agency: Extra Ordinary Events |
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L’Oréal Malaysia Brand: La Roche-Posay Campaign: The Geolocation Cure: La Roche-Posay Leveraged Mobility Intelligence to Drive Dermatological Footfall Agencies: Publicis Groupe Malaysia, Locala |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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MunchWorld Marketing Brand: Cloud 9 Campaign: Lift You Up Agency: Mindmade Creative Communications |
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TM Technology Services Brand: Unifi Business Campaign: Unifi Business : East Coast Rising Agency: VML Malaysia |
26. Excellence in Loyalty Marketing
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Genting Malaysia Brand: Resorts World Genting Campaign: RWG Tian Ma: Turning Festive Affection Into Loyalty Agency: Ampersand Advisory |
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guardian Malaysia Campaign: MYguardian Rewards: From Loyalty Programme to Lifestyle Ecosystem Agency: THE SHOUT GROUP |
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Lotus’s Campaign: Tap-Tap Jimat Agency: Ticlio |
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redONE Mobile Campaign: RM1 Million Ganjaran Overload with Prepaid 5G ULTRAPLUS |
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Watsons Malaysia Campaign: Watsons Biggest Rewards: Turning a Plateaued Member Base Into Active Loyalty Agency: Accenture Song |
27. Excellence in Marketing Innovation
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Julie’s Biscuits Campaign: Julie’s Where Flavour Meets Your Game Agency: Extra Ordinary Events |
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Malaysia Airlines Campaign: MAYA: Introducing Asia-Pacific’s first AI-powered cabin crew by Malaysia Airlines |
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Matrix Concepts Holdings Campaign: Suria Heights Campaign |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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Nestlé Malaysia Brand: KitKat Campaign: KitKat: One Display, Two Festive Worlds Agency: INK Marketing |
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RHB Bank Campaign: Weather as The Storyteller Agencies: Universal McCann, Adzymic |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling · “Kasi Sparkling, Baru Kick!” |
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Sunway Group Brand: Gogo & Bebe Wonderland Campaign: Gogo & Bebe Wonderland Agency: AdAsia (Malaysia) |
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United Overseas Bank Malaysia Campaign: UOB Mastercard Cross Border Spend Campaign Agency: Mastercard |
28. Excellence in Marketing to a Specific Audience
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CARiNG Pharmacy Retail Management Brand: Mom & Cutie Campaign: Happy Diners: Play Smart, Eat Smart! |
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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Genting Malaysia Brand: Resorts World Genting Campaign: RWG Tian Ma: Reintroducing Genting to a New Generation Agency: Ampersand Advisory |
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L’Oréal Malaysia Brand: La Roche-Posay Campaign: Precision Skincare: La Roche-Posay Restructures Audience Profiling to Capture High-Intent Skincare Buyers Agency: Publicis Groupe Malaysia |
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MR.DIY Campaign: Mereka Tambah Harga, Kami Tambah Jimat |
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MunchWorld Marketing Brand: Lexus Campaign: Ceria Bersama You & AI Agency: Mindmade Creative Communications |
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QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: KFC Treats Secret Agents: Cracking The Youth Snacking Code Agency: VML Malaysia |
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TM Technology Services Brand: Unifi Business Campaign: Unifi Business : East Coast Rising Agency: VML Malaysia |
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Unilever Malaysia Brand: Vaseline Campaign: Break Free from Dark Spots with Vaseline Gluta-Hya Spotless Glow Agency: Fishermen Integrated |
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United Overseas Bank Malaysia Campaign: UOB Mastercard Cross Border Spend Campaign Agency: Mastercard |
29. Excellence in Marketing Transformation
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MISC Brand: ALAM Campaign: How Schoolgirls Saved Maritime Agency: Chariot Agency |
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MR.DIY Campaign: How “Satu Beg, Seribu Cerita” Proved MR.DIY’s Marketing Transformation |
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PUSPAKOM Campaign: #MacamBaharu |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Japanese Living To My Home Agency: AB Creative Group |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: J-tech Wira Malaysia Agency: AB Creative Group |
30. Excellence in Media Strategy
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BMW Group Malaysia Brand: MINI Malaysia Campaign: A MINI Footprint With Maximum Reach Agency: Accenture Song |
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Elica Malaysia Campaign: How Elica’s Always-On Campaign Became a Sales Driver Agency: Rua Media |
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Etika Brand: Lipton Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments |
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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Golden Screen Cinemas Campaign: Where Memories Are Made Agency: The Grim Film |
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Julie’s Biscuits Campaign: Kenangan Tu Ke Mana? |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Nippon Paint Malaysia Brand: Nippon Paint Campaign: Engineering The Most Recommended Agency: Yellow Paper Plane |
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Spritzer Campaign: Spritzer Siliqa Campaign |
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Watsons Malaysia Campaign: Watsons #PentasRayaGlam 2026: Right Moments, Right Audience, Doubled ROAS |
31. Excellence in Mobile Marketing
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AEON Credit Service Brands: AEON & Mastercard Campaign: AEON Mastercard: Driving Mobile Marketing Engagement through Gamified Digital Blind Boxes Agency: Mastercard Services |
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MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Agency: Mindmade Creative Communications |
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QSR Brands (M) Holdings Brand: KFC Malaysia Campaign: Turning an addictive game into the most addictive rewards. Agencies: VML Malaysia, UM Malaysia |
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Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
32. Excellence in Multilingual Marketing
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Astro Malaysia Campaign: Inilah Kita: One Nation, Many Voices Agency: Astro Media Solutions |
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CIMB Malaysia Campaign: CIMB Kita Serumpun Agency: Section Gravitas (Malaysia) |
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Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Town 2026 Agency: Archetype Agency |
33. Excellence in O2O Marketing
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CelcomDigi Campaign: From Players to Customers Agency: GrowthOps Asia |
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Fraser & Neave Brand: 100 Plus Campaign: Zero To Legend Agency: Mindmade Creative Communications |
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L’Oréal Brand: YSL Beauty Campaign: From Tunnel to Transaction: How YSL LIBRE Turned Sensory Experience into Trial Agency: Publicis Media |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Japanese Living to My Home Agency: AB Creative Group |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: J-tech Wira Malaysia Agency: AB Creative Group |
34. Excellence in Omnichannel
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Danone Specialized Nutrition (Malaysia) Brand: Dugro® Sure PLUS Campaign: Growth Checker Demand Generation Programme Agency: Rockstar Digital |
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Etika Brand: Lipton Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments |
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Express Rail Link Brand: KLIA Ekspres Campaign: Faces of KLIA Ekspres Agency: BLWN |
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L’Oréal Malaysia Brand: La Roche-Posay Campaign: Sashing the Silos: La Roche-Posay Reengineers Cross-Screen Integration for Unified Retail Journey Agency: Publicis Groupe Malaysia |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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Zus Coffee Campaign: Delivering FOMO: The ZUS Coffee x Grab Exclusive IP Collaboration |
35. Excellence in Out-of-Home Advertising
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BMW Group Malaysia Brand: MINI Malaysia Campaign: Unapologetically MINI, Too Original To Behave Agency: Accenture Song |
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Etika Beverages Brand: Pepsi Campaign: Pepsi x UMS Beach Club Agency: Accenture Song |
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Grab Campaign: Grab’s Teeny-Tiny Subway Takeover Agency: Fishermen Integrated |
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Julie’s Biscuits Campaign: Arrival. Departure. Julie’s Biscuits. Turning Biscuits into a National Taste Icon |
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Kia Sales Malaysia Brand: Kia Malaysia Campaign: Why Kia? Agencies: BLWN, Innocean MY |
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L’Oréal Brand: YSL Beauty Campaign: Freedom, Uninterrupted: YSL Libre Brought To Life In A Tunnel Agency: Publicis Media |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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Resort World Genting Campaign: Resorts World Genting x Visit Malaysia 2026: An Airport to Altitude Journey Agency: Consider iProspect |
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RHB Bank Campaign: Weather as the Storyteller Agencies: Universal McCann, Adzymic |
36. Excellence in Performance Marketing
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BMW Group Malaysia Brand: MINI Malaysia Campaign: Minimalism With Maximum Conversion – The RM4,000 Sale Agency: Accenture Song |
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Flying Baby Brand: Milk Diaper Campaign: Milk Performance Momentum: Making Every Ringgit Learn and Earn Agency: Yellow Paper Plane |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
37. Excellence in Personalisation Marketing
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MunchWorld Marketing Brand: Lexus Campaign: Ceria Bersama You & AI Agency: Mindmade Creative Communications |
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MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Agency: Mindmade Creative Communications |
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Tiger Beer Campaign: From Ads To Identity: Tiger Beer’s AI Revolution Of CNY Traditions Agencies: dentsuX, Silverpush |
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United Overseas Bank Malaysia Campaign: UOB Mastercard Cross Border Spend Campaign Agency: Mastercard |
38. Excellence in Public Sector / Non-Profit Marketing
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Association of Banks in Malaysia, Association of Islamic Banking and Financial Institutions Malaysia Campaign: #JanganKenaScam Raya 2026 Festive Video – Makan Diri |
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Association of Banks in Malaysia, Association of Islamic Banking and Financial Institutions Malaysia Campaign: #JanganKenaScam Chinese New Year 2026 Festive Video – SUI SUI 新年 |
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CelcomDigi, Meta Brand: Online Safety IRL Campaign: Online Safety IRL: Scam Edition Agency: Ratio:Cause |
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Prudential BSN Takaful (PruBSN) Brand: PruBSN Microtakaful Jariyah (MTJ) Campaign: PruBSN Microtakaful Jariyah (MTJ) Agency: Implementation Coordination Unit of the Prime Minister’s Department (ICU JPM) |
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Prudential BSN Takaful (PruBSN) Brand: Skim Insurans Kesejahteraan Rakyat (SIKR) Campaign: Skim Insurans Kesejahteraan Rakyat (SIKR) Agency: Implementation Coordination Unit of the Prime Minister’s Department (ICU JPM) |
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Taiwan Tourism Administration KL Office Campaign: WOW Taiwan Waves of Wonder Agency: AdTech Innovation |
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Tenaga Nasional Brand: TNB (Retail Division) Campaign: The More You Know, The Brighter It Gets. Agency: PersonEDGE |
39. Excellence in Relationship Marketing
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Genting Malaysia Brand: Resorts World Genting Campaign: RWG Tian Ma: Building Connections Beyond the Celebration Agency: Ampersand Advisory |
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guardian Malaysia Campaign: MYguardian Rewards: From Loyalty Programme to Lifestyle Ecosystem Agency: THE SHOUT GROUP |
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MR.DIY Campaign: 20th Anniversary: From Home, To Heart |
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Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
40. Excellence in Retail / Shopper Marketing
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Etika Brand: Lipton Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments |
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guardian Malaysia Campaign: Seikhlas Pemberian, Seindah Lebaran (Sincerity in Giving, the Beauty of Raya) Agency: THE SHOUT GROUP |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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MR.DIY Campaign: Mereka Tambah Harga, Kami Tambah Jimat |
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Nestlé Malaysia Brand: KitKat Campaign: KitKat Chinese New Year — Have My Break Ma Way Agency: INK Marketing |
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Nestlé Malaysia Brand: KitKat Campaign: KitKat: One Display, Two Festive Worlds Agency: INK Marketing |
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Nestlé Malaysia Brand: KitKat Campaign: KitKat x The Super Mario Galaxy Movie Agency: INK Marketing |
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Shell Malaysia Brand: Shell Campaign: Shell Café Donut Showdown Agency: GrowthOps Asia |
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Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling · “Kasi Sparkling, Baru Kick!” |
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Zus Coffee Campaign: Delivering FOMO: The ZUS Coffee x Grab Exclusive IP Collaboration |
41. Excellence in Search Engine Marketing Strategies
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BDO Malaysia Campaign: Owning the e-Invoicing Mandate Agency: Mackyclyde SEO |
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MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Agency: Mindmade Creative Communications |
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Nippon Paint Malaysia Brand: Nippon Paint Campaign: Wartime Strategy Agency: Yellow Paper Plane |
42. Excellence in Social Media Marketing
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Connor’s Malaysia Campaign: Connor’s: Dare To Be Different Agency: Dynamite Lab |
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Express Rail Link Brand: KLIA Ekspres Campaign: Faces of KLIA Ekspres Agency: BLWN |
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Malaysia Airlines Campaign: Malaysia Airlines Social Media Retainer Agency: Tinker Society |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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MR.DIY Campaign: Raya Together: Celebrating Differences. Sharing Togetherness. |
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POP MART (Malaysia) Campaign: How POP MART Malaysia Build a Collector Community Through Social Agency: DotAce Interactive |
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Sime Darby Property Brand: KLGCC Mall Campaign: Not another mall. Their mall. Agency: Colony Group |
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Sime Darby Property Brand: Kuala Lumpur Golf & Country Club Campaign: You Think You Know Kuala Lumpur Golf & Country Club Agency: Colony Group |
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Touch ’n Go Brand: Touch ’n Go RFID Campaign: Terus Je! with RFID Agency: LOKi Digital |
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Watsons Malaysia Campaign: How Watsons win by “Thread”-ed Into Conversation Agency: Accenture Song |
43. Excellence in Sponsorship Activation
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CelcomDigi Campaign: Sponsoring The Comeback: How CelcomDigi Turned Fan Loyalty to Fan Spend Agencies: Astro Media Solutions, OMD Malaysia |
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CelcomDigi Campaign: From Players to Customers Agency: GrowthOps Asia |
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Dirigo Events Campaign: Kuala Lumpur Standard Chartered Marathon |
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Misto Malaysia Brand: FILA Campaign: FILA x ALPHA: Backing the Next Big Thing Before Everyone Else Agency: Yellow Paper Plane |
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redONE Mobile Campaign: Dewi Remaja Powered by redONE Mobile Agency: |
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Watsons Malaysia Campaign: Watsons KFinity – Tapping into Mass Audience – A Cultural Partnership Agency: Accenture Song |
44. Excellence in TV / Video Advertising
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Golden Screen Cinemas Campaign: Where Memories Are Made Agency: The Grim Film |
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Julie’s Biscuits Campaign: Kenangan Tu Ke Mana? |
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Malaysia Airlines Campaign: Pilot Parker: A Story Inspired by True Memorable Moments Agency: Carta Zero |
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Malaysia Airlines Campaign: Thousand-Mile Horse: Journeying Together in the Year of the Horse Agency: Imaginary Friends |
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Malaysia Airlines Campaign: Malaysia Airlines x Manchester United: Proud supporters of supporters Agency: Imaginary Friends |
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MR.DIY Campaign: A Marvellous CNY: Turning Festive Tensions Into Connection |
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PUSPAKOM Campaign: Inspection Hati Aidil |
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Resort World Genting Campaign: Jiwa Singa – Kisah Sebuah Warisan Agency: Naga DDB Tribal |
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Touch ’n Go Brand: Touch ’n Go RFID Campaign: Terus Je! with RFID Agency: LOKi Digital |
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U Mobile Campaign: U Mobile CNY 2026 | 永恒 Eternal Hearts Agencies: Naga DDB Tribal, Initiative Malaysia |
45. Excellence in Urban Guerrilla Marketing
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Grab Campaign: Grab’s Teeny-Tiny Subway Takeover Agency: Fishermen Integrated |
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Lazada Malaysia Campaign: Lazada 6.6 Super Wow Sale Agency: PersonEDGE |
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MR.DIY Campaign: Kini, Produk MR.DIY Tahan Lebih Lama Agency: THE SHOUT GROUP |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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RHB Bank Campaign: Queue-T: Turning Malaysia’s Longest Travel Frustration into Its Most Effective Media Channel Agency: Universal McCann |
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Watsons Malaysia Campaign: Watsons Malaysia Turning MRT into a Fashion Runway for Glam Raya Agency: Accenture Song |
46. Excellence in Viral Marketing
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Astro Malaysia Campaign: Astro Turns #BellaSyedYes Into Malaysia’s Biggest Viral Affair Agency: Astro Media Solutions |
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Golden Screen Cinemas Campaign: GSC’s F1 Drive |
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Golden Screen Cinemas Campaign: Where Memories Are Made Agency: The Grim Film |
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IOI Malls Brand: IOI City Mall Campaign: Social Experiment in IOI City Mall |
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MR.DIY Campaign: A Marvellous CNY: Turning Festive Tensions Into Connection |
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MR.DIY Campaign: Satu Beg, Seribu Cerita |
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Shell Malaysia Brand: Shell Campaign: Paint the Town Lewis Red Agency: GrowthOps Asia |
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Spritzer Campaign: Spritzer – Cheers to Luck, Double the ONG! (马力全开，好运满载) |
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Telekom Malaysia Brand: Unifi Campaign: Wedding Crashers Agency: GrowthOps Asia |
47. Marketing Team of the Year
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guardian Malaysia |
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Julie’s Biscuits |
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Malaysia Airlines |
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MR.DIY |
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Sharp Malaysia |
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Spritzer Malaysia |
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URMunchy’s |
48. Marketing Leader of the Year
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Ayam Brand, A. Clouet (Malaysia) Individual: Wei Ling Teoh |
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Julie’s Biscuits Individual: Chee Cheng Koo |
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Prudential Assurance Malaysia Individual: Angeline Tung |
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U Mobile Individual: Benard Lee |
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URMunchy’s Individual: Yee Wen Ling |