Pearly Ong

Vice President, Group Communications, Editorial & Intranet

Alliance Bank Malaysia

With a distinguished career spanning over 26 years in Brand, Marketing, Corporate Communications, Public Relations and Business Strategy, Pearly has spearheaded groundbreaking campaigns as well as many local and regional award-winning marketing initiatives. Notable among these were the highly successful Maybank TREATS Programme (Treats Rewards, Treats Fair, Treats Points), OCBC Titanium Card Programme, MBF Cards “GOT 5” Campaign (MasterCard Hall of Fame), Astro Circle Loyalty Points and many more. Currently, Pearly serves as the driving force behind the Group Communications, Editorial and Intranet team at Alliance Bank Malaysia Berhad (ABMB), overseeing the bank’s overall communications, PR and media relations strategy. In 2023, ABMB achieved the Top 10 share of voice position within the banking sector and her leadership also guided the team towards winning the GOLD Prize for Best PR Campaign in Banking/ Financial Services (SEA, South Asia, Australia & New Zealand) in the 2024 MARKETING-INTERACIVE’s PR Awards.