May Yeen Cheong

Head of Marketing, Flagship Brand

Kara Marketing Malaysia

May Yeen is an integrated marketing leader with over 20 years of cross-functional experience. She began her career in the advertising industry with McCann Erickson, mastering creative and media disciplines before transitioning into brand management to drive corporate business growth. Notably, she spent nearly a decade at Etika Group steering brand strategy and launching award-winning campaigns for iconic portfolios like Wonda Coffee and Goodday Milk. Building on her extensive background in creative branding, consumer behaviour and strategic evaluation, May Yeen recently joined Kara Marketing Malaysia as the head of marketing (flagship brand).