2021 JUDGE’S PROFILE

Maton Shukor

Chief Marketing Officer
Airaz Technologies

Maton is a unique breed of a hybrid writer that can swing from BM to English seamlessly while weaving unique consumer insight and behaviour. She has more than 10 years of experience in marketing, advertising, and communications. Becoming a writer was always her dreams, and eventually it become a reality when she was recruited into TBWA and Creative Juice. Her work with TBWA won a Silver Lion in Cannes for “Eveready Book of Play” (Sang Kancil Cari Cahaya), a first Malay language creative to win in Cannes.

Maton has work with local and international brands such as Apple, Digi, Nando, Eveready, Skyscanner dan Traveloka. When not absorbed in creative writing and strategy, Maton loves cooking, enjoys reading while watching thunderstorm, and otherwise spends far too much time on Netflix. Now, she is channelling her passion for advertising and marketing for her own brand Innersejuk, the go-to active & sports modest wear for today’s modern woman.