2020 JUDGE’S PROFILE

Keni Kamaludin

Head, Consumer Marketing
CIMB Bank

Keni Kamaludin is a seasoned marketer with over 20 years of experience spanning the marketing sphere from strategic planning, sales, advertising, branding to marketing management. Keni currently heads Consumer Marketing at CIMB Bank.

Prior to CIMB, Keni held several marketing and product management portfolios at other financial brands including another leading ASEAN Bank, where he spearheaded branding and promotions for insurance, debit, credit and charge cards, channel-based marketing as well as community investment initiatives.

Before his journey on the advertisers’ side, Keni led the A&P of brands such as Lucky Strike, Wrigley’s, Pantene and Chipsmore for Grey Worldwide, at the same time supported the regional brand management for the Danone business in Malaysia, Singapore and Indonesia.

When he is not busy being a client, Keni can be found taking on different kinds of challenges in marathons, triathlons and hiking. An active father of 3 teens, this aspiring endurance athlete hopes to one-day race in the Ironman Championship Series in Kona, Hawaii.