Jill Yeap

General Manager Marketing

Tune Talk

With over 15 years in FMCG, Jill Yeap has built her career on strategic clarity, translating complex challenges into focused, practical marketing solutions. She has led over 50 integrated campaigns for multinational brands, guided by a disciplined approach of diagnose, strategise, execute, and evaluate, delivering measurable impact and long-term brand value. Now general manager of marketing at Tune Talk, she drives the brand’s digital evolution and market disruption with a focus on scaling thinking beyond output. Her leadership blends structured strategy with creative agility, from spearheading the brand relaunch to leveraging its mascot, Tuney, to humanise the telco experience. Forward-looking and adaptable, she is committed to seamless brand experiences, high-performing teams, and building brands that cut through the noise through strong consumer insight and operational excellence.