2021 JUDGE’S PROFILE

Jason Teo 

Director, Regional Marketing
mmCineplexes, mm2 Screen Management Sdn Bhd (Malaysia)

Jason Teo is the Director, Regional Marketing of Cathay Cineplexes (Singapore) & mmCineplexes (Malaysia). The Singapore-born, who now resides in Kuala Lumpur, has been in the cinema industry for more than 15 years.
Currently, he is responsible for Cathay Cineplexes’s marketing promotions and branding activities. As for the Malaysian market, he’s in charge of all mmCineplexes’ nationwide sales and promotions, including end-to-end management of film and cinema promotions as well as partnerships. On top of that, he plays a vital role in cinema expansion, strategic planning and development, new product conceptualizing and landlord management, thus transforming the brand into Malaysia’s third largest, and fast-growing cinema circuit.

Prior to joining mmCineplexes, Jason was attached to Golden Village Cinemas where he was the driving force behind the introduction of the largest loyalty programme for a cinema brand in Singapore where the initiative received overwhelming sign-ups beyond the management expectations. Next, he moved to KL to take on the Manager of Marketing & Promotions role at TGV Cinemas. He was managing the marketing budget and worked hand-in-hand with top management to introduce game-changing products. He was also instrumental in the team’s record-breaking feat of launching seven new cinemas in a single year in order to preserve patron loyalty.

Apart from his passion for films and cinema, he loves to cook, be fit and travel to learn new cultures.