Irene Cheah

CMO

Ryt Bank

Irene Cheah’s marketing career has spanned three distinct worlds — consumer brands, digital commerce and fintech. Each shaped how she thinks about the craft: building brand equity slowly in FMCG, moving fast in e-commerce, and finding her feet as a builder in Malaysia’s emerging fintech space. She is currently chief marketing officer at Ryt Bank, where she has been part of building the brand, marketing and growth function from the ground up. Her work covers brand, growth, lifecycle, partnerships, creative and customer experience — with a consistent focus on marketing that earns trust and stays genuinely useful to people. Before Ryt Bank, Irene was chief marketing officer at Lazada Malaysia, held marketing leadership roles at Fonterra, and started her career in brand-building at Johnson & Johnson.