Entry Submission

How to Enter?

Submitting your entries for the Marketing Excellence Awards is simple and completely online. The entry submission deadline is  22 October 2021 at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

  • Firstly, download and read the Entry Guideline and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document.
  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
  • Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party.
  • Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Submission Deadline

22 October 2021, 23:59hrs

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

PROBLEM (10%) (max. 300 words)

The judges will be looking for:
• The market situation that you found your brand in
• A clear description of the business / brand / consumer challenge that your marketing plan was being asked to address
• Any key statistics which help illustrate the scale of this challenge in more detail

Recommended information:
• Start date
• End date
• Key objectives
• Target audience
• Key competitors
• Budget

 

SOLUTION (35%) (max. 300 words)

The judges will be looking for:
• A clear rationale of why your specific marketing solution was chosen to help address the marketing problem
• The core insight on which you focused your thinking
• An outline of your marketing tools and media channel strategy
• How these were developed to be both distinctive and impactful

Recommended information:
• Media channels used
• Core strategic thought
• Creative expression
• Creative / media rationale

 

DELIVERY (30%) (max. 300 words)

The judges will be looking for:
• An overview of how your marketing tools and media channel strategy were implemented
• The different tactics / elements used within the programme
• The roles of these different tactics / elements

 

PERFORMANCE (25%) (max. 300 words)

The judges will be looking for:
• Clear evidence / metrics demonstrating the performance of the marketing programme
• How this addressed the marketing problem you faced
• A clear rationale as to why you believe this qualifies for a Marketing Excellence Award

 

TALENT CATEGORY (category no. 40)

Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the ‘categories & criteria’ section of the Entry Guidelines. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

Eligibility

  • The eligibility period of work submitted is from 1 June 2020 to 31 July 2021. Entries should reflect results achieved during this period.
  • Categories are open to any organisations based in Malaysia. Companies may have international offices but only the Malaysia branch is able to participate.
  • All work, campaigns or initiatives must have been conceptualised and carried out in Malaysia for the Malaysia market, or for a regional and / or global market that includes Malaysia.
  • Organisations may submit the same work / campaign / initiative into multiple categories or different works / campaigns / initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit but each individual submission will be charged as a single entry at USD190.

Fees & Payment

Standard entry rate: USD 190 per entry (valid until  22 October 2021)
Late entry rate: USD 220 per entry (for any entries received after 22 October 2021)

Payment methods:
Credit card (Visa, MasterCard, AMEX). All entries are non-refundable.

Terms and Conditions

  • Entry fees are non-refundable.
  • Entries will not be considered for judging if payment has not been received when judging commence.
  • The judges’ decisions are final.
  • Without prior notice, the Marketing Excellence Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
  • Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
  • Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
  • Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) in case they win.• Please refer to the full terms & conditions in the Entry Guidelines.

Important

  • The entrant agrees that Advertising + Marketing magazine or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the Marketing Excellence Awards, in Advertising + Marketing magazine, or for work lost or corrupted under any circumstances.
  • Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
  • The entrant otherwise grants Advertising + Marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.